News and articles

No odds beaten

On 23-24 February, UKBA organised its Junior Confectioners’ World Championship at Hungexpo, with 17 (23-year old or younger) contestants from 12 countries. Most of the competitors have already participated in...

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Import pig is still cheaper than domestic

The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that the production price of domestic pork fell by...

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An empire of the senses

By Digital POP we mean all those modern technology solutions which use some kind of device to influence the buying process. Trade magazin and Magyar Telekom and its now Origo-owned...

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Syoss hajformázó termékek

Professional hair styling at an incredibly favourable price. Agency: BBDO Budapest Customer: Henkel Magyarország Kft. Product: Syoss hajformázó termékek Apperance: RTL, TV2 és kábelcsatornák Period: February–March...

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Small spring cleaning

The months of crisis slowed down the growth of specialised cleaning products. According to Nóra Szőts, Unilever Magyarország Kft.’s category operations assistant manager, 2009 brought significant changes on the market....

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Unstained donation – the first laundry opened in the country

The second ‘Unstained donation’ programme ended on January 27, when the first laundry employing homeless people was inaugurated in Veszprém. Vanish supported the Hungarian Maltese Charity Service’s laundry with HUF...

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SPAR’s further expansion in 2009

Last year SPAR turned the 177 acquired Plus stores into SPAR shops. 2 INTERSPAR and 5 SPAR supermarkets were also built. The company’s consolidated turnover was HUF 397.3 billion –...

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New flying record with support from Red Bull

Red Bull supports a new world record attempt: Felix Baumgartner intends to break the sound barrier by jumping off from a hot-air balloon at a height of 36,500 metres, wearing...

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The ‘beauty’ of the trade

Confectioners’ Product Competition and Show was one of the main attractions at the 16th UKBA International Trade Fair for Confectionery, Bakery and Gastronomy. Junior confectioners were awarded in the cake...

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Foreign debt is shrinking

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, the Hungarian economy will stagnate in 2010. Depending on the economic policy of the next government, budget deficit will...

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POS-002

In January 2010 POS Media Europe’s offices, present in 7 countries, ran nearly 100 campaigns. After the Christmas rush companies took a break, preparing for the next campaign efforts. This...

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FMCG-Ball

The second ball for the FMCG sector organised by Trade magazin and Lánchíd Klub was attended our guests on 27 February. We invite you to the third FMCG-Ball next year...

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Restaurateur of the year

Attila Radvánszky, the owner of Haxen Királyi Étterem won the ‘Restaurateur of the year’ title in 2009. Q: Were you expecting the prize? A: No, I was really surprised; the...

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Thermal water heats the MARS plant

In the Csongrád-Bokros plant of Mars Magyarország Kisállateledel Gyártó Kft. the heating system uses thermal water. With this modernisation, the plant substitutes the annual natural gas consumption of 30 family...

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Environmentally friendly shopping bags in METRO stores

From February, as a result of cooperation with Friends of the Earth Hungary, environmentally friendly shopping bags are available in every Hungarian METRO store. The bags are made of canvas...

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Plain sweet and household biscuit sales grew in volume as well

Sweet biscuit retail sales grew by 6 percent in terms of value, in December 2008-November 2009. Volume sales are stable at 25,000 tons, according to the Nielsen Retail Index. The...

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Bocuse d’Or Selection Hungary 2010

The Hungarian final of the world’s most prestigious international chef contest was held on 21-22 February at FOODAPEST. Kitchens of international standard and a 500-seat spectators’ stand awaited participants and supporters....

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Hungary on top of the inflation list in December

In December 2009, in the EU-27 consumer prices were 1.4 percent higher on average, compared to prices in December 2008. The biggest increase was measured in Hungary (5.4 percent) and...

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Fa 3D Protect dezodor és 3D Fresh tusfürdő

The deodorants unite 3 product advantages: they control perspiration, neutralise body odour and provide a long-lasting scent....

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A day of recreation

Despite the difficulties 2009 brought there were success stories in the FMCG sector. Karrier és Stílus Tanácsadó Kft. held a conference on 3 February, titled ‘The road to success’ to...

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A walk in the future

Welcome to Future Store Innovations! With this initiative our objective was to present retail-use technological innovations at stand 211/C of Foodapest.. Please, follow me. As we approach the store’s entrance...

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Spring seduction by Nivea

Beiersdorf Kft. started the year with introducing four new products. Labello Lip Care pomegranate is the new star of the Fruity Shine series. NIVEA Double Effect shower and shave cream...

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Hungarian Product Grand Prix competition announced for 2010

The 13th Hungarian Product Grand Prix® competition was announced in 2010. Its main objective is to promote a quality-conscious approach, by which conscious consumer behaviour can be achieved. Applications are...

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Brand building is rewarding on the biscuit market

Sweet biscuits have been developing constantly in the past couple of years. This year growth stalled, but Nielsen’s data indicate that there is no need to panic. Private labels’ dominance...

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Bocuse presented the prize to the winner

Paul Bocuse, the founder of the Bocuse d’Or competition visited the Hungarian final. The old master himself handed over the prize to the winner. After the ceremony he and master...

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The crisis brought numerous bankruptcies

Earlier forecasts about an economic upturn in the second part of 2010 might turn out to be wrong and the situation is rather volatile – says the director of. Coface...

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Fa Active Pearls dezodor-termékcsalád

New FA Active Pearl guarantees 48-hour protection in every situation....

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Retail done the Asian way

It is best to spend the winter where the sun shines and the weather is warm, so in November we decided to start the year in the Far East. Singapore...

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Fruit Logistica: price war without winners

This year’s Fruit Logistica trade fair was held in Berlin, in the middle of February. German retail prices are going down, especially in the discount channel. There is a price...

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Thank you, SIÓ! in 2010 too

This is the third year that the Thank you, SIÓ! Schoolbag Programme is launched: every year about 1,000 primary school pupils are given schoolbags. The programme aims to help 6-10...

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