News and articles

Foreign debt is shrinking

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, the Hungarian economy will stagnate in 2010. Depending on the economic policy of the next government, budget deficit will...

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POS-002

In January 2010 POS Media Europe’s offices, present in 7 countries, ran nearly 100 campaigns. After the Christmas rush companies took a break, preparing for the next campaign efforts. This...

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FMCG-Ball

The second ball for the FMCG sector organised by Trade magazin and Lánchíd Klub was attended our guests on 27 February. We invite you to the third FMCG-Ball next year...

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Restaurateur of the year

Attila Radvánszky, the owner of Haxen Királyi Étterem won the ‘Restaurateur of the year’ title in 2009. Q: Were you expecting the prize? A: No, I was really surprised; the...

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Thermal water heats the MARS plant

In the Csongrád-Bokros plant of Mars Magyarország Kisállateledel Gyártó Kft. the heating system uses thermal water. With this modernisation, the plant substitutes the annual natural gas consumption of 30 family...

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Environmentally friendly shopping bags in METRO stores

From February, as a result of cooperation with Friends of the Earth Hungary, environmentally friendly shopping bags are available in every Hungarian METRO store. The bags are made of canvas...

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Plain sweet and household biscuit sales grew in volume as well

Sweet biscuit retail sales grew by 6 percent in terms of value, in December 2008-November 2009. Volume sales are stable at 25,000 tons, according to the Nielsen Retail Index. The...

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Bocuse d’Or Selection Hungary 2010

The Hungarian final of the world’s most prestigious international chef contest was held on 21-22 February at FOODAPEST. Kitchens of international standard and a 500-seat spectators’ stand awaited participants and supporters....

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Hungary on top of the inflation list in December

In December 2009, in the EU-27 consumer prices were 1.4 percent higher on average, compared to prices in December 2008. The biggest increase was measured in Hungary (5.4 percent) and...

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Fa 3D Protect dezodor és 3D Fresh tusfürdő

The deodorants unite 3 product advantages: they control perspiration, neutralise body odour and provide a long-lasting scent....

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A day of recreation

Despite the difficulties 2009 brought there were success stories in the FMCG sector. Karrier és Stílus Tanácsadó Kft. held a conference on 3 February, titled ‘The road to success’ to...

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A walk in the future

Welcome to Future Store Innovations! With this initiative our objective was to present retail-use technological innovations at stand 211/C of Foodapest.. Please, follow me. As we approach the store’s entrance...

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Spring seduction by Nivea

Beiersdorf Kft. started the year with introducing four new products. Labello Lip Care pomegranate is the new star of the Fruity Shine series. NIVEA Double Effect shower and shave cream...

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Hungarian Product Grand Prix competition announced for 2010

The 13th Hungarian Product Grand Prix® competition was announced in 2010. Its main objective is to promote a quality-conscious approach, by which conscious consumer behaviour can be achieved. Applications are...

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Brand building is rewarding on the biscuit market

Sweet biscuits have been developing constantly in the past couple of years. This year growth stalled, but Nielsen’s data indicate that there is no need to panic. Private labels’ dominance...

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Bocuse presented the prize to the winner

Paul Bocuse, the founder of the Bocuse d’Or competition visited the Hungarian final. The old master himself handed over the prize to the winner. After the ceremony he and master...

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The crisis brought numerous bankruptcies

Earlier forecasts about an economic upturn in the second part of 2010 might turn out to be wrong and the situation is rather volatile – says the director of. Coface...

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Fa Active Pearls dezodor-termékcsalád

New FA Active Pearl guarantees 48-hour protection in every situation....

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Retail done the Asian way

It is best to spend the winter where the sun shines and the weather is warm, so in November we decided to start the year in the Far East. Singapore...

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Fruit Logistica: price war without winners

This year’s Fruit Logistica trade fair was held in Berlin, in the middle of February. German retail prices are going down, especially in the discount channel. There is a price...

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Thank you, SIÓ! in 2010 too

This is the third year that the Thank you, SIÓ! Schoolbag Programme is launched: every year about 1,000 primary school pupils are given schoolbags. The programme aims to help 6-10...

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World Retail Congress in April

On 21-23 April, Berlin will host the World Retail Congress, where more than 1,000 executives from 50 countries will gather to listen to at least 100 presentations – the main...

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Lower biscuit and wafer sales than a year before

According to GfK Hungária’s Consumer Scan survey, in the November 2008-October 2009 period Hungarian households bought 11 percent less sweet biscuits than a year earlier. Biscuit selection, honey macaroon and...

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He was convincing!

Gábor Kostyál, the chef of Helikon Hotel in Keszthely, won the Bocuse d’Or Selection Hungary. Q: You prepared really well! A: Two years ago I lost by a whisker, so...

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Convenience in Europe

Which products do consumers prefer, where do they buy them and when do they buy them? The Convenience & Marketing Department of the European Business School in Oestrich-Winkel published a...

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Taft Volume Dús hatás – száraz, igénybe vett hajra hajlakk és hajhab

Perfect hold and long-lasting volume....

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Wincor Nixdorf, the stronghold of cutting edge technology

One thousand Forints in the cash register is only worth 930 for a food store. The missing amount is the average cost of handling. New CINEO cash management systems, developed...

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Everything for the little ones

Despite the number of babies born decreasing, the selection of baby products is widening. Krisztina Antal, Nestlé Hungária Kft.’s trade marketing manager is of the opinion that young mothers do...

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SPAR shopping bags support charity

SPAR collected more than HUF 13 million for the Hungarian Maltese Charity Service by donating 1 Forint after each plastic shopping bag sold. On 27 January 2010, Péter Feiner, the...

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1 million-Forint main prize won

Maspex Olympos Kft.’s 4-month prize game ‘Play for a million!’ ended – consumers had to send in 3 LaFesta, Brumi, Ekland or Coffeeta barcodes to participate. Besides the main prize,...

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