News and articles
Special shoppers’ forum in INTERSPAR
Date: 2010-03-22 08:00:00
At the INTERSPAR in Allee shopping centre in Buda there was a special shoppers’ forum on 18 February for gluten- and lactose-sensitive people, who shared their opinion about the chain’s...
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Home court advantage
Date: 2010-03-22 08:00:00
Traditional flavours hold on to their leading position among canned products and jams. However, globalisation brought new trends as well. Nielsen’s data suggest that in the second half of the...
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Franchise news
Date: 2010-03-22 08:00:00
A sea of cafés We asked Dr László Gerlán, the CEO of Formative Zrt. about the chances of coffeehouse chains about to enter Hungary – Starbucks (USA), C House Coffee...
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We are looking for promotions more and more consciously
Date: 2010-03-22 08:00:00
Price reductions and promotions are of highlighted importance these days, especially in the case of basic food products – reveals Shopping Monitor 2009/2010, a study by GfK Hungária. It also...
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Joya Finesse főzőkrém
Date: 2010-03-22 08:00:00
Joya Finesse soy-based cooking cream can be used the same way as cream....
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‘Sweets resist the crisis’
Date: 2010-03-22 08:00:00
The line cited above is the main conclusion of the Nielsen research – conducted in five countries – that was commissioned by Sweets Global Network, an international sweets trade association...
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Evil rates
Date: 2010-03-22 08:00:00
From retail’s point of view, the most important question last year was whether the decline in demand and turnover already hit rock bottom or it could still go lower? Another...
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SPAR – all year round campaign
Date: 2010-03-22 08:00:00
SPAR Magyarország Kft. launched a year-long campaign called ‘Our Hungary, our SPAR’, with the aim of promoting excellent Hungarian products from domestic producers and suppliers. In 2009, 68 percent of...
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Cleaning product average prices augmented
Date: 2010-03-22 08:00:00
The market of household cleaning products contracted by 2 percent last year, with retail sales amounting to HUF 20 billion – states the Nielsen Retail Index. General cleaning product, scrubber...
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Everything by iPhone
Date: 2010-03-22 08:00:00
iPhone owners are an important target group for bar and restaurant owners. In November, an official statement by Apple revealed that more than 100,000 applications can be downloaded for iPhone...
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New, standard measurement on the radio market
Date: 2010-03-22 08:00:00
From January 2010, the Hungarian radio market applies a new, standard, hybrid method for measuring its audience: it was developed by the consortium GfK Hungária–Ipsos and soon the first official...
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Még frissítőbb és természetesebb az Apenta!
Date: 2010-03-22 08:00:00
Apenta mineral water-based soft drinks are produced without using artificial colouring from March 2010....
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ProSweets – a suppliers’ fair
Date: 2010-03-22 08:00:00
Pro Form Kft. represented Hungary at ProSweets, the trade fair of confectionery suppliers. 325 companies came from 30 countries to meet 19,000 trade visitors. The fair showed that machinery manufacturers...
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GROW Group becomes independent
Date: 2010-03-22 08:00:00
GROW Group, one of Hungary’s leading human and organisation development groups ended its cooperation with TMI International and became an independent Hungarian brand as of January 2010. The Group won...
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New customer and marketing manager joins METRO Cash & Carry International’s team
Date: 2010-03-22 08:00:00
Diego Bevilacqua, formerly the vice president of the Unilever group, was appointed METRO’s customer and marketing manager and member of the board. He will be responsible for marketing and brand...
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Future Store
Date: 2010-03-22 08:00:00
Trade magazin and Trade Marketing Club cooperated to build a 150-m² store where futuristic retail, technology and marketing communication solutions were introduced for the first time in Hungary. Magyar Telekom’s...
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Nappy pant sales grew above the average
Date: 2010-03-22 08:00:00
Nappy pants’ turnover is the third biggest among the 60 household chemicals and cosmetics categories measured by Nielsen. Compared with 2008, value sales increased by 6 percent last year and...
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The necessary extra, part 2
Date: 2010-03-22 08:00:00
The biggest mistake a bar or a restaurant can commit is being interchangeable. A place must stand out, otherwise it will be just another grey patch in the mass. As...
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Healthcare: we like to buy vitamins in drugstores too
Date: 2010-03-22 08:00:00
When it comes to buying vitamins we spend every fifth Forint in drugstores. In 2009, vitamin sales in drugstores surged by 60 percent; at the same time sales in pharmacies...
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SIÓ Gyümölcs Szörp – Hagyomány mesterfokon!
Date: 2010-03-22 08:00:00
SIÓ Gyümölcs Szörp offers the fresh flavour and natural character of ripe fruit without preservatives, in aseptic PET bottle....
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From the journalist’s Berlin notebook
Date: 2010-03-22 08:00:00
“After Hungary’s accession to the EU we needed three years to accommodate. We learned our lesson and are ready to compete.” (József Gráf, minister of agriculture and rural development) •...
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GKI: returning confidence, increasing business cycle
Date: 2010-03-22 00:08:22
In March, the GKI Sentiment Index was close, the consumer confidence index was even higher than the last pre-crisis level, which was in September 2008. According to the survey of...
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Region leader tourism exhibition in Debrecen
Date: 2010-03-22 00:06:45
Between 26-28 March 2010, the Debrecen annual travel trade exhibition will be held for the 20th time, which is the largest such event in the region. The Debrecen Travel &...
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Shortage in the coffee market
Date: 2010-03-22 00:05:18
Over the next few years, the shortage can increase in the coffee markets of the world, because the production is not keeping pace with the growth of consumption. According to...
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Spa and Wellness bath of Sárvár: A 3 billion HUF development
Date: 2010-03-22 00:02:22
The implementation of the Spa and Wellness Center takes place in the scope of the New Hungary Development Plan. The dominant element of the development of the spa – which...
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China hardens
Date: 2010-03-22 00:02:18
According to Chinese opinions; that will result in serious consequences, if the United States would restrict the import of products and services of Asian countries in America, referring to the...
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New Executive Director at Danone
Date: 2010-03-22 00:01:36
From the 16th of March, a new Executive Director took over the management of the Danone Dairy Production and Distribution Ltd. The Italian expert, Paolo Maria Tafuri (49) arrived with...
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Cooking-oil scandal in China
Date: 2010-03-22 00:01:12
New food scandal bursted out in China: The authorities highlighted that at least ten per cent of the cooking oils are produced illegally, and the oil contains highly toxic aflatoxins....
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DREHER 24 Everest Expedition: To the summit
Date: 2010-03-22 00:00:59
Klein Dávid and Várkonyi László aim to reach the summit of the Mount Everest without the help of oxygen supply and sherpas, in the scope of the Dreher 24 Everest...
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