Private label sales grew in the first six months

Food retailers’ revenue from private label products increased in the first half of the year if compared with the first six months of the previous year – reveals Nielsen’s latest analysis. Stores’ turnover from private label food products was HUF 165 billion in January-June 2012, while PL household chemicals and cosmetics were sold in the value of HUF 26 billion. From every 100 forint 25 was spent on private label food products, 1 forint more than last year. From volume sales PL products’ share was a stable 34 percent. As for household chemicals and cosmetics, every 18th forint was spent on private label products, 1 forint more than in the base period; these products’ volume share climbed from 32 to 36 percent. Discount stores are the key drivers of the conquest of PL products: from their food sales 62 percent were PL products. In hypermarkets private label food products’ share from sales grew from 13 to 14 percent. PL products share from sales fell 1 percentage point in both supermarkets and Hungarian-owned chains, to 23 and 16 percent, respectively.