News and articles

POS-001

In our new series we selected a few European BTL campaigns and every month we would like to introduce one from the food, drink and non-food categories each. December is...

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Fonte Verde enyhén lúgos szénsavmentes ásványvíz, pH 7,4

Thanks to its natural mineral composition, FONTE VERDE is a still, slightly alkaline mineral water with a pH value of 7.4....

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Dolce vita

The world spends more than USD 40 billion on chocolate in a year – one third of this is spent in the United States. Still, chocolate is the cheapest ‘luxury...

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SPAR keeps up the momentum

SPAR Magyarország transforms 70 stores this year. In self-service type stores they plan to expand the assortment, open exhibition bakeries, use modern bread stands and displays fruit and vegetables in...

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Special wine bottles from O-I

O-I, one of the world’s leading glass packaging producers participated with its own stand at the SIMEI trade fair in Milan, where they introduced their revolutionarily new wine bottles, which...

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Question:

What do you consider the strengths of MONA Hungary? How did your business decisions contribute to the company’s good performance in a year like 2009?...

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Turkey sales plummeting

It seems that demand for cheaper poultry also started to shrink: last year poultry processing companies bought only 1 percent less chicken meet from breeders, but at a 6-percent lower...

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More wine, but less beer sold in the first nine months of 2009

According to GfK Hungária’s ConsumerScan, in the alcoholic beverages category households bought 6 percent less beer than in the same period of 2008, but as average prices were slightly up...

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One more dessert

Half of it is professional knowledge and half of it is sales – this is how running a successful confectionery, bar or restaurant is often defined. Improving dessert sales in...

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FUN – Former Unilever Network

On 20 November, the meeting with the above name was held for the 2nd time on Margaret Island. This time it was a bit different, because several colleagues who are...

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Kubu gyümölcsnektár

The popular banana-strawberry flavour is made with 100% fruit content and contains no added sugar....

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The own branded products market is a 300 billion market

Almost every fourth forints that the costumers spent, went on the purchasing of own branded products last year. This is approx. 300 billion HUF – sets Nielsen market research company,...

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Slowly the spring will come in the Hungarian economy

The tempo of the decline in retail turnover can slow down, decrease will stop in industrial production and sales – indicates the publication of Ecostat Economic Research, called Mikroszkóp. According...

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Hot food vouchers: no changes

According to the Ministry of Finance; APEH withdrew the limitation of the usage of hot food vouchers – reports MR1 Kossuth Rádio. Thus, the hot food vouchers, received from the...

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Hungarian paprika in Japan

Hungarian peppers are grown in Szolnok’s Japanese twin town: in Yuza. The vicinity of the town became an important pepper-growing area within the country, so there is a chance that...

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Danone closed a good year

French Danone, which is the world leader in the sale of dairy products, increased its profit to 1.41 billion euros last year. The price decrease of the raw materials, as...

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McDonald's focuses on women and vegetarians

McDonald's German subsidiary will increasingly focus on women and vegetarians in the future, in order to increase turnover. The cause of the strategy change is that food sales decreased last...

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Auchan became more expensive, but still leading the price competition

The January price increase continued: the basket price of Privátbankár rose by an average of 1 percent in all three tested hypermarkets (Tesco, Auchan, Cora) – but must pay at...

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A new Tesco will be built in Miskolc

According to Hackl Mónika, Tesco spokeswoman; Tesco plans to build a new Tesco in Miskolc, near the DVTK-stadion. Hackl Mónika said that work will not begun this year. The new...

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Third of the adult population in Hungary celebrates Valentine's Day

Some people think that Valentine's Day was invented by the lingerie, chocolate, balloons, and plush teddy bear manufacturers. Valentine's Day is a big business and the supermarket chains are eager...

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The paper’s time has expired, the future belongs to electronic devices (x)

Those who interested, can become acquainted with Szintézis ZRt.’s two innovative solutions – the Electronic Shelf labels, and E-Rail at the Foodapest. Both solutions are practical and useful too. These...

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The crisis and the bad weather worsened the performance of agriculture last year

The agricultural performance declined in 2009 to its one-third – said Gőgös Zoltán, the Secretary of the Ministry of Agriculture and Rural Development, on the event of the Pest County...

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Less credit applications for greater amounts

According to the datas of the Hungarian Development Bank; the borrowing mood of the companies decreased, but the value of credit applications increased. The average of the previous loan applications...

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Sustainable growth can cost tens of thousand billions

According to the report of the Business Council for Sustainable Development (WBCSD), consist of 29 large companies; The shift to sustainable development generates huge market demand and business opportunities worldwide....

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Swiss chocolate manufacturers closed a bitter year

The crisis affected badly the turnover of Swiss chocolate manufacturers: according to the trade association of manufacturers; for the first time in six years, the sales volume and revenue also...

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Men have better salary than women at all age of groups

In Hungary, men and those people have the highest salaries, who are facing with retirement. The average income for men in all age of groups is higher, than the salary...

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Improving sentiment in the euro area

The business sentiment in the euro area improvemed further in January this year. According to the datas of the German IFO Institute for Economic Research; the comprehensive business sentiment indicator...

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Organic food logo won on internet voting

The European Commission unveiled the new logo, which will mark the organic foods in the EU from July this year. The label was voted by the European citizens on the...

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RAUCH works with a new creative agency

Rauch Hungária Ltd. has chosen a new creative agency. The Grey Advertising company won the thender among six competitors. According to the order; Grey Budapest will prepare and manage the...

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Kraft will close a Cadbury factory

The new owner, Kraft announced that contrary to their earlier statements, Kraft will continue the closure of the British Cadbury’s Sommerdale plant, in accordance with the plans. Cadbury decided the...

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