News and articles

Arany Ászok: The supporters will decide which handball team gets the support

The fan game has reached to its half time, where the supporters who buy Arany Ászok beer in the appointed shops and restaurants can decide, which women’s handball team will...

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Tchibo won gold for its “Together for the nurseries!” promotion

Tchibo’s “Together for the nurseries!” promotion won”The most successful promotion of the year” award on the annual competition of Trade Magazin in the beverage category. With the "Together for the...

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Red wine against stroke

Red wine consumption in the case of stroke reduces the rate of brain damage – at least this is the conclusion reached by the researchers of the U.S. Johns Hopkins...

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Customer confidence needs to be strenthened (X)

Originality-and quality check of food products is necessary. )Since the 2006 scandal,  illegal trading with vehicle components has become more common instead of abuses with highly protected vehicle documents. The...

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New managing director at Danone Kft.

From 16 March 2010, Paolo Maria Tafuri (49) is the new managing diector of Danone Kft. He joined Italaquae – Danone’s mineral water manufacturer in Italy – in 1989 and...

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Desire materialised – Guru from Pöttyös

This spring Pöttyös introduces its new dessert Guru, which simply seduces us to have a snack. Guru is a unique product, a real treat that combines cream caramel and crunchy...

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The several-year shrinking of the store network stopped last year

Last year Nielsen registered 19,900 general food stores in Hungary, practically just as many as a year earlier. The number of hypermarkets rose from 137 to 152, while the 401-500...

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‘Fair share’ is the most effective

Many FMCG manufacturing companies carry out in-store surveys themselves, but these prove to be less efficient than they expect. My experience is that many decision-makers need complex systems that fit...

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Dolce vita

The world spends more than USD 40 billion on chocolate in a year – one third of this is spent in the United States. Still, chocolate is the cheapest ‘luxury...

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‘It is ending precisely now…’ (Part 1)

‘…so I let it go!’ Tibi Kiss, the lead singer of Quimby probably referred to something else, but we thought it would fit the new, 6-part series by Trade magazin...

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Dove Go Fresh Revive shower cream

Combines pomegranate and lemon to refresh the body....

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Tihany Valogatas

From now on Bakony camembert will also be sold under the brand name Tihany Válogatás, using the Tihany Válogatás Sandwich Camambert name....

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Trendy colours – just like it was new

Henkel’s new product, Perwoll Color Magic liquid laundry detergent protects textiles from fading, thanks to its special colour renewing formula. Besides, it also removes microscopic naps. Available in 1-, 2-,...

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Earth Hour 2010

METRO, Unilever and the STI Group all joined WWF’s Earth Hour project and turned the lights off for an hour on 27 March 2010. METRO turned off its column lighting...

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When Tesco finished 22nd

The ranking of food retail companies started with a Top 50 list way back in the past. In 1994, Áfeosz was number one (with a turnover of HUF 110 billion),...

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Focusing on customers inside and outside of the store

The space outside the store talks to us, it communicates. Walls, giant posters and citylights attract our gaze. People find hyper- and supermarkets very easily, there are signs all over...

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Harmony of beer and chocolate

Those who are knowledgeable about beer are aware that their taste is close to that of chocolates. Stouts, porters and other dark beers go well with nearly all types of...

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Anti-energy drinks on the shelves ?

‘Instead of too much energy calm, but concentrated attention or complete relaxation’ promises the company that uses a calm cow instead of a red bull as a logo. Slow Cow...

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Olympos Apple-Peer-Grape

The new member of the popular Olympos fruit drink product family is the delicious, traditional Apple-Peer-Grape flavour variety....

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Tihany Valogatas Sandwich

Alongside the popular garlic flavour, Tihany Válogatás Camembert will also be available in green peppercorn and chilli flavours....

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Gallicoop had a good year

Turkey processing company Gallicoop is satisfied with its 2009 performance: despite a recession on the poultry market they increased their turnover by 1.8 percent at sales revenues of HUF 25.5...

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Spring awakening from NIVEA

This spring not only nature is reviving, but NIVEA products as well. HAPPY TIME deodorants guarantee freshness with their orange scent all day. NIVEA Soft moisturizing cream is now available...

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Question – Answer: MONA asks Bonafarm

Just like NÖM AG, the owner of Mona Hungary, the Bonafarm Group also tries to establish a closed, economical and secure integration. But how can a uniform and efficient strategy...

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Shelf rail came alive

Innovation plays an ever-increasing role inside the stores too. As the result of cooperation between Toshiba Tec, CBA and Szintézis, in August 2009 electronic shelf rails were installed in Veszprém’s...

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Red and black

The espresso made from rooibos tea leaves won plenty of prizes in the past three years. This socalled red espresso is made by brewing the leaves in an espresso machine....

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Refreshing caffeinated soap

Shower Shock cosmetics contain just enough caffeine to get you through the hardships of waking up in the morning. Caffeine is absorbed through the skin and both soap and shower...

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Signal Style-Tech Sensitive toothbrush

With its soft fibres, Signal Style-Tech Sensitive toothbrush treats teeth and gum gently....

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Finish All in 1

New Finish All in 1 gel comprises the salt and rinse functions, giving you squeaky clean dishes after short and long dishwashing programmes alike....

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Campari celebrates its 150th birthday with an artistic surprise

Campari, one of Europe’s most famous drinks, which is made from 60 different natural ingredients, celebrates its 150th birthday by having three new Campari labels designed by three world-famous artists....

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New corporate affairs director at BAT Hungary and Austria

As of 16 March 2010, Gergely Mikola replaced Bas Tonnaer in the corporate affairs director’s seat at British American Tobacco Magyarország. In the last 6 years the 33-year old new...

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