News and articles
Professionals’ playground
Date: 2010-04-27 08:00:00
With a bit of business experience the average Hungarian restaurant owner can decide whether it is worth for them to become a franchise partner. But probably most of them do...
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Egg producers can be satisfied
Date: 2010-04-27 08:00:00
The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that in the first two months the volume of...
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Selling even more efficiently
Date: 2010-04-27 08:00:00
New possibilities in sales efficiency – this was the title of the successful professional forum, held on 25 March 2010, organised by InformatiX. Together with their partner companies, the organisers...
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Colgate Max Fresh Beads
Date: 2010-04-27 08:00:00
Breath refreshing toothpaste with mouthwash beads....
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Mood Media and Lapker signs agreement
Date: 2010-04-27 08:00:00
After several years of negotiations, Mood Media and Lapker agreed to use all elements of scent marketing in Lapker Zrt.’s latest concept, a prototype convenience store that serves the needs...
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Gold and silver medals won in Paris!
Date: 2010-04-27 08:00:00
At the 16th Vinalies Internationales, a prestigious international wine competition held in France on 26 February-3 March, Törley’s Chardonnay Brut 2006 sparkling wine won a gold medal, while Chapel Hill...
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Miskolci Árucsarnok was modernised
Date: 2010-04-27 08:00:00
Coop’s most profitable store is Miskolci Árucsarnok, which had been completely modernised after 15 years before it reopened on 29 March. Gates had to be opened 30 minutes earlier than...
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Choosing a store and shopping decisions in front of the shelf
Date: 2010-04-27 08:00:00
Nielsen’s new ShopperTrends survey revealed that a wide selection of products, a good price-value ratio and good quality are the most important competitive advantages for a retail chain, but domestic-owned...
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Queen sacrifice
Date: 2010-04-27 08:00:00
In this series we introduce original ideas that may help to make a restaurant more opular. Part three is dedicated entirely to the ’bring your own bottle – BYOB’ concept....
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Employment pessimism is subsiding
Date: 2010-04-27 08:00:00
GKI’s economic sentiment index continued to improve moderately in February. In the business sector expectations were more optimistic, with the exception of industry – here the confidence index reduced a...
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Dr Bernd Hallier: Retailers know a lot about their customers
Date: 2010-04-27 08:00:00
According to Dr Bernd Hallier, the director of EHI Retail Institute retail is one of the driving forces behind information technology. He told Trade magazin that in Central and Eastern...
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Vape Derm Herbal 2in1
Date: 2010-04-27 08:00:00
The first product that protects not only from mosquito and tick bites, but thanks to its calming stick it guarantees instant comfort in case of a jellyfish sting while swimming...
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New managing director at Danone Kft.
Date: 2010-04-27 08:00:00
From 16 March 2010, Paolo Maria Tafuri (49) is the new managing diector of Danone Kft. He joined Italaquae – Danone’s mineral water manufacturer in Italy – in 1989 and...
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Desire materialised – Guru from Pöttyös
Date: 2010-04-27 08:00:00
This spring Pöttyös introduces its new dessert Guru, which simply seduces us to have a snack. Guru is a unique product, a real treat that combines cream caramel and crunchy...
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The several-year shrinking of the store network stopped last year
Date: 2010-04-27 08:00:00
Last year Nielsen registered 19,900 general food stores in Hungary, practically just as many as a year earlier. The number of hypermarkets rose from 137 to 152, while the 401-500...
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‘Fair share’ is the most effective
Date: 2010-04-27 08:00:00
Many FMCG manufacturing companies carry out in-store surveys themselves, but these prove to be less efficient than they expect. My experience is that many decision-makers need complex systems that fit...
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Dolce vita
Date: 2010-04-27 08:00:00
The world spends more than USD 40 billion on chocolate in a year – one third of this is spent in the United States. Still, chocolate is the cheapest ‘luxury...
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‘It is ending precisely now…’ (Part 1)
Date: 2010-04-27 08:00:00
‘…so I let it go!’ Tibi Kiss, the lead singer of Quimby probably referred to something else, but we thought it would fit the new, 6-part series by Trade magazin...
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Dove Go Fresh Revive shower cream
Date: 2010-04-27 08:00:00
Combines pomegranate and lemon to refresh the body....
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Tihany Valogatas
Date: 2010-04-27 08:00:00
From now on Bakony camembert will also be sold under the brand name Tihany Válogatás, using the Tihany Válogatás Sandwich Camambert name....
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Trendy colours – just like it was new
Date: 2010-04-27 08:00:00
Henkel’s new product, Perwoll Color Magic liquid laundry detergent protects textiles from fading, thanks to its special colour renewing formula. Besides, it also removes microscopic naps. Available in 1-, 2-,...
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Earth Hour 2010
Date: 2010-04-27 08:00:00
METRO, Unilever and the STI Group all joined WWF’s Earth Hour project and turned the lights off for an hour on 27 March 2010. METRO turned off its column lighting...
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When Tesco finished 22nd
Date: 2010-04-27 08:00:00
The ranking of food retail companies started with a Top 50 list way back in the past. In 1994, Áfeosz was number one (with a turnover of HUF 110 billion),...
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Focusing on customers inside and outside of the store
Date: 2010-04-27 08:00:00
The space outside the store talks to us, it communicates. Walls, giant posters and citylights attract our gaze. People find hyper- and supermarkets very easily, there are signs all over...
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Harmony of beer and chocolate
Date: 2010-04-27 08:00:00
Those who are knowledgeable about beer are aware that their taste is close to that of chocolates. Stouts, porters and other dark beers go well with nearly all types of...
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Anti-energy drinks on the shelves ?
Date: 2010-04-27 08:00:00
‘Instead of too much energy calm, but concentrated attention or complete relaxation’ promises the company that uses a calm cow instead of a red bull as a logo. Slow Cow...
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Olympos Apple-Peer-Grape
Date: 2010-04-27 08:00:00
The new member of the popular Olympos fruit drink product family is the delicious, traditional Apple-Peer-Grape flavour variety....
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Tihany Valogatas Sandwich
Date: 2010-04-27 08:00:00
Alongside the popular garlic flavour, Tihany Válogatás Camembert will also be available in green peppercorn and chilli flavours....
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Gallicoop had a good year
Date: 2010-04-27 08:00:00
Turkey processing company Gallicoop is satisfied with its 2009 performance: despite a recession on the poultry market they increased their turnover by 1.8 percent at sales revenues of HUF 25.5...
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Spring awakening from NIVEA
Date: 2010-04-27 08:00:00
This spring not only nature is reviving, but NIVEA products as well. HAPPY TIME deodorants guarantee freshness with their orange scent all day. NIVEA Soft moisturizing cream is now available...
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