News and articles

Modell and Hoppy toys at Pető Institute

120 children in need of developing and 30 conductors participited at Pető Institute's Christmas party on 12th December. Event organiser Inspirations made gingerbread baking for them. From Minimax chanel well...

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Hungarians drik champagne first of all at the year's end

According to GfK ConsumerScan research consumers buy 50% of the yearly champagne in 12th month. Eight time more households buy this category in December as in an average month. Hungarians...

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More Shoppers Continue To Go on-line

According to the latest figures from IMRG (Interactive Media in Retail Group) and Capgemini show that online sales in UK were up 16% in November on last year as consumers...

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Lidl UK buy British pork

Schwarz Group-owned Lidl in the UK plans to switch all of its fresh pork supplies to British by the end of next month, and 40% of its bacon by February....

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ALDI offers compostable bags in Germany

The bag features Aldi's Bio organic logo and the claim 'Give a smile to nature!'  Discount retailerhas started offering 100% compostable plastic bags made from renewable raw materials in Germany....

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Rewe to open Selgros cash & carry in Russia

The first store operates in Kotelniki, around 20 km southeast of Moscow.  Further the launch of first Selgros cash & carry store was scheduled for the second quarter of 2008,...

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New market opportunities at GIDA 2009

Organized by ITF – Istanbul Trade Fairs Co., the 17th International Food Products and Processing Technologies Exhibition – GIDA 2009 will be held between 28 – 31 October 2009 in...

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Profitable year for Hungarian Agriculture

This year the profitability grow by 5-6%, the value is HUF 150-152 billion. The value of agricultural export till September was 4.2 billion euros. Last year it was 4.6 billion...

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Davidoff speciality for Christmas

Javanese Blue is a limited edition speciality by Davidoff for Christmas. This super premium product is a „Grande Cuvée” composed of selected coffee beans, providing a combination of over 800...

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Silver EFFIE for Invitel

Invitel has received a silver EFFIE award for its autumn ADSL campaign designed and implemented by Neo Interactive. A total of 30 awards were handed over at the EFFIE ceremony...

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Everything in one place at Grüne Woche

The Grüne Woche exhibition is to be held between 16-25. January in Berlin. The exhibition space reserved for the Agricultural Marketing Centre is nearly twice the size it was last...

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Glasses to be clinked this year as well

The market of champagne is a stable and predictable one. Demand for cheap imported products is up as a result of the recession. The minimal decline seen in recent years...

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Economy in recession, Euro coming

According to a forecast made by GKI Gazdaságkutató Zrt. with Erste Bank, the Hungarian economy will be forced to change course as a result of radical changes in the world...

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What briefs should contain

What is our target group? What kind of stores is the display intended for? How long do we intend to use the display? What kind of display do we want?...

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Five beers – each offering a different experience

According to Ingo Nassau, chairman of the German POS Marketing Association, “emotionalisation” of brands and creating an experience linked to the product are the two main current trends in POS...

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Lucky Destinies

The kinder prize game Úticélozz! is to continue in December with a trip to an eastern destination using a STA TRAVEL voucher worth HUF 650,000. You can still register on...

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Straws for health

An agreement on co-operation has been signed by Tetra Pak and Unistraw, an Australian manufacturer of special straws which allow pro-biotic to be infused into UHT milk, dairy products and...

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Seriously about toys in Nürnberg

A press conference has been held by Nürnberg Messe about the 60th Spielwarenmesse International Toy Fair to be held in Nürnberg between 5-10. February. This event is attended by 2,700...

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Medals from France

Champagnes of the Törley group (BB Zrt. Chapel Hill Chardonnay Brut, Törley Chardonnay Brut and Francois President Rosé) have won three medals at the Effervescents du Monde competition held in...

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Accommodation generally booked without agents

The number of nights spent by guests in commercial places of accommodation was down by 1.3 percent in the January-September 2008 period, compared to 2007. Revenues of the sector showed...

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V.U.K.K. – Circle of Unilever ex-employees

For quite some time, I have had the idea of sustaining and developing further a system of existing relations. Finally, the first VUKK meeting was held on 20. November. In...

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Expectations of a CEO regarding the supply chain

Retailers accounted for 47 percent of the 215 participants at the CIES conference held in Vienna, in early October. Current trends and concepts were illustrated by the example of a...

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Strategies for recession

A roundtable discussion has been held under the title „Marketing- and communication strategies in times of recession” by the Hungarian Consumer Platform, Kirowski and GfK Hungária. The importance of a...

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Sweet billions as seen at ISM

Sales of sweets are growing world-wide. The ISM sweets and biscuits exhibition will be held between 1-4. February in Cologne. According to Márta Kakuk, Budapest representative of the exhibition, everybody...

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Belgian winner in beer tapping competition

Tommy Goukens has won the 12th Stella Artois Beer Tapping Championship held in Leuven. Competitors from 30 countries attended the event, where Hungary was represented by Tamás Dömötör (32) from...

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Household consumption of champagne still dropping last year

According to data from the ConsumerScan of GfK Hungária, the number of households buying champagne and sparkling wine continued to shrink last year, dropping to 45 percent of all households....

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Agricultural prices swinging

Supply prices of agricultural products were down by 8.8 percent in September 2008, compared to September 2007. The price of plant products was down by 22.2 percent, while that of...

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Limonissimo

Lemon substitute had been a popular product in the socialist era, owing to the popularity of tea made with lemon. Apart from lemon substitutes in the form of tablets, liquid...

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Delhaize group in seven countries

The Delhaize group ranks 31st among the largest retail enterprises in the world. . It has 2 602 stores in seven countries, with 1 575 located in the US. In...

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