News and articles
Why was it important for your company to be among the first signatories of the Declaration?
Date: 2008-05-01 08:00:00
Jack Castelein, CEO of Friesland Hungária Zrt.: – We are committed to actively participating in improving the quality of life for consumers. We launch innovative and healthy products to help...
Read more
Energy for Talmácsi from Coca-Cola
Date: 2008-05-01 08:00:00
Coca-Cola Magyarország held a spectacular, whole-day event in March to celebrate the fact that, Gábor Talmácsi has become their platinum-rated partner. Talmácsi will appear in campaigns for the Burn energy...
Read more
Less carbon dioxide from Nestlé
Date: 2008-05-01 08:00:00
Last year, the Nestlé group used up 28 per cent less water and emitted 16 per cent less CO2 than it had ten years ago. According to a report published...
Read more
Deodorant market expanding both in terms of quantity and value
Date: 2008-05-01 08:00:00
According to Nielsen data, sales of deodorants grew by 10 per cent in terms of quantity in the March 2007–February 2008 period, while overall revenues grew by 9 per cent,...
Read more
Success guaranteed
Date: 2008-05-01 08:00:00
We are usually surprised to receive unexpected packages like catalogues, samples or the like. The objective of direct marketing is to make personal contact with consumers. Direct marketing can be...
Read more
Hans-Georg Häusel: Brain Script (Why do customers buy?)
Date: 2008-05-01 08:00:00
What is the actual driving force behind customers or consumers? Why do they buy? What can we do to make them buy more? This book by Häusel Brain Script is...
Read more
Titano univerzális papírtörlõ + ECOVER természetes növényi alapú mosogatószer-koncentrátum
Date: 2008-05-01 08:00:00
Titano paper towel: 100 per cent cellulose, 2 layers, 66 metres. ECOVER detergent: anti allergenic detergent concentrate made from plants with camomile and marigold extract, available in 1 litre units....
Read more
Ten Hungarian exhibitors at SALIMA
Date: 2008-05-01 08:00:00
With the help of BD-Expo, our colleague visited the SALIMA exhibition held in Brno in the first week of March. SALIMA celebrated its 25th birthday last year, becoming the largest...
Read more
Zero compromise
Date: 2008-05-01 08:00:00
Coca-Cola Zero, the latest innovation by Coca-Cola was launched in Hungary on 4. April. This new drink is intended for young men who accept no compromise and want a sugar...
Read more
New joint venture in the coffee-drink market
Date: 2008-05-01 08:00:00
The Coca-Cola Company and illycaffè SpA. has established a global joint venture for the sale of ready to drink coffee. The first three premium category coffees of Ilko Coffee International...
Read more
Year of sport benefiting men’s deodorants mainly
Date: 2008-05-01 08:00:00
According to experts, an expansion is practically guaranteed to take place in the market of deodorants in future years. Nielsen data seems to support this prediction. Though women’s products account...
Read more
Interactive pictures and data for protecting forest
Date: 2008-05-01 08:00:00
1to1 or interactive direct marketing is a form of communication based on digital printing technology and allows two-way communication between sender and receiver. M. C. Direct, an expert in this...
Read more
Trapped by distribution costs
Date: 2008-05-01 08:00:00
An entire business sector has been built around telling us what the best solution is. The usual solution to the problem of cutting costs is employing subcontractors. What can those...
Read more
Dr. Oetker Princess Lillifee termékcsalád
Date: 2008-05-01 08:00:00
Dr. Oetker has a unique innovation for the youngest age group and their parents: Dr. Oetker Princess Lillifee...
Read more
VINEX turns 12
Date: 2008-05-01 08:00:00
VINEX is the largest and most complex winery event held in the Middle and Eastern European region. The Grand Pric Vinex wine competition is also held during the exhibition, organised...
Read more
Competition to encourage outdoor activities
Date: 2008-05-01 08:00:00
drogerie markt launched a competition for primary schools on 10. April. It is intended to encourage children to focus on sport and outdoor activities when the weather is good.. Creative...
Read more
Record breaking Alimentaria
Date: 2008-05-01 08:00:00
Over five thousand companies from 70 countries attended the Alimentaria 2008 exhibition, which closed on 14. March. The total number of guests was 158,000. Italy was the largest exhibitor with...
Read more
Stabilisation among women’s hygiene products
Date: 2008-05-01 08:00:00
Sales of women’s hygiene products are increasingly concentrated in drugstores, but hyper markets also hold a substantial market share. According to Nielsen data, the market share of drugstores expanded by...
Read more
Food industry gathering momentum
Date: 2008-05-01 08:00:00
Domestic industrial prices were up by 0.5 per cent in February 2008, compared to January and 10.6 per cent higher than in February 2007. Average price in the food, beverages...
Read more
How do we choose? The optimal light commercial vehicle
Date: 2008-05-01 08:00:00
Buying a light commercial vehicle is unlike buying a car. We are not only buying a vehicle, we are buying a package, which should offer the best possible solution for...
Read more
Dr. Oetker Shake-Shake tejturmixok
Date: 2008-05-01 08:00:00
Dr. Oetker Shake-Shake milk shake is a pleasantly soft, creamy, delicious milk drink available in 4 flavours for those hot summer days. (banana, vanilla, strawberry, chocolate)...
Read more
Revenues up by 20 per cent for SIÓ-ECKES last year
Date: 2008-05-01 08:00:00
The net revenues of SIÓ-ECKES Kft. were up by nearly 20 per cent last year and reached HUF 17.6 billion in 2007. They continue to remain the market leaders in...
Read more
Improving global living standards, expanding market for chemical products
Date: 2008-05-01 08:00:00
World-wide sales of chemical products have expanded at a faster rate than previously, since the last Nielsen survey. The Nielsen survey covered 29 categories and its findings were published in...
Read more
Women’s hygiene increasingly confidential category
Date: 2008-05-01 08:00:00
While demand for panty liners and tampons is increasing, the market share of hygienic liners is shrinking. The proportion of scented products is also rising. Brand loyalty is still strong...
Read more
Deficit in cattle and poultry in the EU
Date: 2008-05-01 08:00:00
Agricultural Business Research Institute (AKI) monitors the global trend sin the market of meat and poultry. Data from the Market and Price Information System of KSH and AKI can be...
Read more
Regional player on home ground
Date: 2008-05-01 08:00:00
Rauch Hungária is a successful competitor in the fruit juice market, which has good reason to be optimistic about the future. In spite of rising costs and the success of...
Read more
Wilkinson Extra 3 Sensitive eldobható borotva
Date: 2008-05-01 08:00:00
The 3 blade premium razor provides an extremely neat shave, owing to its tilting head, ergonomic handle and cream strip with vitamine E....
Read more
New Spar brand among basic foods
Date: 2008-05-01 08:00:00
Spar has developed a new private label product line in response to rising living costs. The S-Budget brand covers over 40 new basic food products. S-Budget is to be introduced...
Read more
You are organic, but is your detergent as well?
Date: 2008-05-01 08:00:00
Pioneer of bio-detergents in Hungary. Ladies & Gentlemen Hungary Kft. began wholesale distribution of environment-friendly ECOVER detergent products in the autumn of 2007. ECOVER offers perfect solutions for the everyday...
Read more
Quick and comfortable hair removal – with a razor
Date: 2008-05-01 08:00:00
There are three ways of getting rid of body hair, but as this category is very sensitive to price, innovations and promotions can influence customer decisions. A slow shift towards...
Read more