News and articles
Youthful consumption
Date: 2008-02-29 08:00:00
According to the findings of a Nielsen survey conducted in 42 countries, the general attitude of society becoming more “youthful” has an effect on consumption. For example, people in their...
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Hair dye sales growing
Date: 2008-02-29 08:00:00
Sales of hair dyes continue to expand. According to Nielsen data, sales exceeded HUF 6 billion in the November 2006–October 2007 period, with growth of 12 per cent. Consumer prices...
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More foreigners, staying for shorter periods
Date: 2008-02-29 08:00:00
The number of nights spent at commercial places of accommodation by foreign and domestic guests only grew by 0.9 per cent in the January – November 2007 period, compared to...
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Blessing or curse?
Date: 2008-02-29 08:00:00
1986, Hosszúhegyi State Farm. The name Hey Ho gets selected for use by the general director and one of the best known Hungarian brands is born. By the early 90’s,...
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Recipes in Interspar stores
Date: 2008-02-29 08:00:00
Spar Magyarország Kft. has a new service for its customers. They offer a wide range of continuously up-dated recipes in 29 Interspar hyper markets from 17. January to 31. December....
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Body care for older generations
Date: 2008-02-29 08:00:00
As European societies are ageing, manufacturers are increasingly turning their attention the over 50 age group. Dove is a good example of this trend. – We believe that older age...
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Natural brunette is in, but blonde is still popular
Date: 2008-02-29 08:00:00
The segment of hair dyes has been expanding for years. Natural colours are the present trend. Marketing budgets of sufficient size play an important role in the present expansion. Competition...
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Online shopping becoming more popular
Date: 2008-02-29 08:00:00
According to a Nielsen survey conducted among Internet users in 48 countries, 82 per cent of Hungarian net users have purchased something using the Internet. Whereas the most popular items...
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Quality always wins!
Date: 2008-02-29 08:00:00
This is the slogan chosen by STI Petőfi Nyomda for 2008. .The German owned printing enterprise with annual revenues of EUR 50 million held an event under the title “Theatre...
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Multibrand
Date: 2008-02-29 08:00:00
Manage wisely! promotion Agency: Human Telex/Phd Customer: Unilever Magyarország Kft. Product: Multibrand (Dove, Knorr, Domestos, Flora, Cif, Coccolino, Baba, Sunsilk, Signal, Amodent, Floraszept, Rexona, Rama, Globus, Delma, Delikát8, Bertolli, Lipton)...
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Brand campaign a priority
Date: 2008-02-29 08:00:00
The Hungarian Brands Association organised its ninth campaign in February 2008. 10 popular brands – of Beiersdorf, EVM, Henkel, Kométa, Magyar Cukor, Procter&Gamble, Reckitt-Benckiser, Sara Lee Unilever – appeared on...
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The life over 50
Date: 2008-02-29 08:00:00
According to Csaba Iglódi, head of the communication agency NetAktív, many start a new life over 50 with different ideas and expectations than had been common in the past. An...
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Dynamic expansion in the market of electric toothbrushes
Date: 2008-02-29 08:00:00
Retail sales of toothpaste show stagnation, though sales grew by 5 per cent in terms of value last year and approached HUF 10 billion.. The sales of toothbrushes declined somewhat...
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Large supermarkets dominant in Switzerland
Date: 2008-02-29 08:00:00
According to a Nielsen consumer survey, the Swiss visit supermarkets or hyper markets 17 times per month on average and are willing to travel relatively long distances in order to...
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Carlsberg Draught Master
Date: 2008-02-29 08:00:00
Revolutionary Mobile Draught system running on 20l one way kegs without CO2....
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The Bonbonetti group
Date: 2008-02-29 08:00:00
The Bonbonetti group is the largest and oldest Hungarian group of companies in the sweets industry. At the moment, three major brands belong to the company: Cherry Queen, tibi, and...
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New managing director for Danone from America
Date: 2008-02-29 08:00:00
Andreas Ostermayr (38) was appointed the new managing director of Danone Tejtermék Gyártó és Forgalmazó Kft. on 11. February. He had begun his career with Unilever, later joining the German...
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Meeting of a generation: Active 50+ Prestige exhibition
Date: 2008-02-29 08:00:00
This exhibition will be held for the first time in Hungary between 22-25 May in the SYMA events centre. 100-120 exhibitors and several tens of thousands of visitors are expected...
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Nice combinations by toothpaste brands
Date: 2008-02-29 08:00:00
The majority of the Hungarian population consumes only three tubes of toothpaste and a single toothbrush per year. The overall size of the market hardly shows any change. According to...
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Flour and cooking oil on top of the price wave
Date: 2008-02-29 08:00:00
Consumer prices rose by 0.4 per cent in December 2007, while prices were up by 7.4 per cent compared to the same month in 2006. Inflation had slowed down during...
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Dangers and chances in Berlin
Date: 2008-02-29 08:00:00
The 73rd Grüne Woche exhibition was held between 18-27. January. 1610 exhibitors from 52 countries attended the event. Switzerland was the special guest at the event, while Azerbaidjan attending for...
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Pineapple from orange
Date: 2008-02-29 08:00:00
The Winter Fruit Carneval is to be held for the first time between 27. January and 10. February in the Europark mall. Gigantic sculptures made from tropical fruits will be...
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True innovation brings profit and distinction
Date: 2008-02-29 08:00:00
Two-thirds of German households are open to buying new products for trial and 83 per cent of Nielsen clients in Germany list innovation among their top three priorities. Innovation is...
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When the inspectors come
Date: 2008-02-29 08:00:00
In recent months, we have seen numerous reports about “dawn raids”, unexpected inspections carried out by the Business Competition Office (GVH). As such raids can be carried out without prior...
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St. Hubertus
Date: 2008-02-29 08:00:00
The popular St. Hubertus liqueurs made from herbs will be available in 0,7 litre bottles as well from February 2008....
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