News and articles

Häagen-Dazs in Hungary as well

The legendary Häagen-Dazs ice cream is now available in Hungary as well. It is sold in 10 flavours by retailers, while the full 24 flavour range is available in the...

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Promo using PDA

PDA-s have been issued for the sales team of Promo Power Trade Marketing Ügynökség. The software has been developed with regard to the special needs of their clients. The 20...

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History of BiB packaging

Bag in box packaging was patented and first used by Thomas William Carlyon Angove from South Australia. It was intended to replace large (2-5 litre) glass bottles. The original patent...

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The well known Clorox

brand represent quality in the eyes of consumers. Product debvelopment is driven by market trends and feedback from consumers. It is very important for us to keep the confidence and...

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The power of strawberry

Prices of agricultural products were up by 31.5 per cent in May 2008, compared to May 2007. The average price of plant products was up by 38.3 per cent, while...

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Summer moments

With my wife and some friends, we have decided to go touring by car. Our destination was Barcelona via Italy and the Riviera. We have chosen the shortest way, through...

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Infiore150, Infiore50

New, 33×33 cm size napkins for gastronomy...

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New marketing officer for SIÓ

Krisztina Gurály joined the marketing and sales team of SIÓ-ECKES Kft on 14. July. As trade marketing manager, she will be responsible for partner specific activities, POS activities and materials,...

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Henkel for efficient use of water

Henkel is an official sponsor of the World Exhibition to be held in Zaragoza, which will focus on the topic of “Water and Sustainable Growth”. Henkel’s intention is to reduce...

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History of packaging

The simplest solution for storing wine in ancient times was to use animal hide, like the Roman legions have used, where soldiers were not allowed to drink water, when serving...

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Innovation changing cleaning habits

Spring and autumn are the main seasons for detergents and other cleaning products. SC Johnson, Unilever and Vileda all have new products waiting to be launched in the autumn. Housewives...

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Water melon cheap and early

Trends in the world market of meat and poultry are monitored by Agricultural Business Research Institute (AKI). Data from the price and market information system of KSH and AKI can...

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Aspects of convenience

As life is short, the quick solutions offered by convenience products represent added value. I had some questions for Zoltán Fekete, Category Operations Ma nager of Unilever about their convenience...

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Cherry Queen Marcipán

Sour cherry bon-bon made with marzipan, the latest favourite for gourmands has arrived....

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Edible Optical Sensors To Make Food Safer

Edible optical sensor that could be placed in produce bags to detect harmful levels of bacteria and consumed right along with the veggies.  Designer Tufts University scientists have demonstrated for...

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Nestle re-locates ice-cream production to Bulgaria

The decision was taken in the wake of the company’s re-organisation but also because Bulgaria’s biggest Black Sea city of Varna is very near to Romania’s capital, Bucharest, and is...

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Reconstructions work at Sara Lee Hungary tea plant in Rákospalota

This HUF 1 billion development follows an other HUF 800 million cost factory building in 2006. In frame of the new system mashines on 3,000 sqm must be relocated.  In...

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Red pepper harvest started

Univer Product is one of the biggest producer of Hungarian red pepper, the company's suppliers are growers in Kecskemét and near to.  Because of the moistery and cold summer this...

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European parliament calls for ban on cloned farm animals

The European parliament urged the EU's executive branch to ban the cloning of animals for the food trade, citing reduced genetic diversity among other concerns.  Several expert groups, including the...

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Colombia to Increase Coffee Production

Colombia plans to increase coffee production to 17 million 60-KG sacks by 2014, the government said.  The effort will carry an initial cost of $724.5 million, Agriculture Minister Andres Felipe...

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Yearly HUF 33 billions as pocket money in our childrens' hands

According to Szonda Ipsos research, the 8-14 years old Hungarian children chip on not only the clothes and grocery shopping, but also by choosing family's new television, mobilephone, PC or...

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After blokades come the ad for Apple

The Hungarian Agrar Marketing Center (AMC) call for HUF 41.6 millio value PR and advertising ad. The aim is to popular the apple consumption.  The goal is to quintuple the...

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Dreher Premium Lager debutation in South Africa

South African Breweries Ltd (SAB) said the launch comes hot on the heels of the successful introduction of Grolsch into the local market.  As part of its European expansion, global...

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Hungarians go shopping on the weekend

In value 10% of the weekly total sales at the hypermarkets and Cash&Carry units happens on Sunday, the share is 7% at the discount stores.  According to GfK Hungaria research...

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Industry decries too complex labelling proposal

The proposed regulation on food labelling is too complicated, makes unrealistic demands on font size, and will be burdensome for SMEs, a hearing has heard.  The hearing, organised by rapporteur...

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The trade balance showed a surplus

In June 2008, the volume of foreign trade grew moderately both in exports and imports; exports were up by 2.4, imports by 5 percent as compared to the same month...

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Industrialists want steeper tax cuts

The National Union of Industrialists approved of the overall tax cut package but would like to see the 1.2 trillion forint (about 4.7 billion euros) cuts introduced in less than...

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Apple demonstration is over

On the three sites meeting come an agreement about the suppliers' price: Agrana pays 0.09 euro pro one kilo industry apple to the Hungarian growers. According to Gyula Budai, director...

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Carrefour Romania doubles operating income

In the first six months of the year, the company reported a VAT-free turnover of 427.1 million euros on the Romanian market, up 40.3% against the same time in 2007....

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InBev to Sell Oriental Brewery

Belgian brewer InBev NV is planning to put its South Korean beer business up for sale, in an effort to shed a noncore asset and raise what could be roughly...

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