News and articles

Heineken Acquires Bere Mures in Romania

Bere Mures has a beer portfolio which includes Neumarkt, one of the country's leading beers, and the smaller Dracula and Sovata brands.   The transaction will strengthen Heineken's number one...

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(HU) A vevők szívesen elcsábulnak

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Sales and profit increased at InBev in 2007

InBev NV, the world's largest brewer, said fourth-quarter profit more than doubled on gains from selling real estate and tripled its dividend.   Net income rose to 2.2 billion euros...

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Coffee prises on 10 years top

Prises must be grow in Hungary too, Sara Lee started to increase in February, Tchibo only in summer. According to ACNielsen last year 26.7 million kilos coffee was sold in...

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From June only from Hungarian Fruits and only in Hungary can make Palinka

The Hungarian Parliament talk about Palinka Regulation in March. According to the new laws proceed can be started against who abuses with the Hungaricum's name.  The new regulation – starts...

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No tumult at cash desks

According to communique of Hungarian Trade Association customers and cashiers succesful resolved the first day of roundings. Gyorgy Vamos, president of the assotiation said, no fights, loud bickerings destroyed the...

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Britain preffers not the complete ban

Shops could be forced by law to charge for handing out plastic bags unless they agree to impose the fees voluntarily, the Prime Minister Gordon Brown warned in a hard-hitting...

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Administration of liquidation started at one of M.E.G.A Trade Companies

The company group's Dis Kereskedelemi Kft. was famous after relabeling action in 2006. As known at company's plant in Budaors more thousands kilos of food was relabeld in 2006. When...

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Economic growth in Hungary only in H2

According to a GKI 's forecast elaborated in co-operation with Erste Bank Hungary's economy will eventually get out of the slump it fell into in 2007. Following a huge downturn...

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The economic confidence in the euro zone sank to a two-year low

The economic sentiment indicator in the euro zone, which has been on a downward path since mid-2007, stood at 100.1 in February, down by 1.6 points from that in January....

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Hungary's industrial PPI accelerates to 3% m/m, 4.3% yr/yr in Jan

Hungary's industrial producer price inflation ticked up to 3.0% month on month in January from 0.4% in Dec 2007, and rose 4.3% year on year against an 1.6% growth in...

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Recipes in Interspar stores

Spar Magyarország Kft. has a new service for its customers. They offer a wide range of continuously up-dated recipes in 29 Interspar hyper markets from 17. January to 31. December....

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Body care for older generations

As European societies are ageing, manufacturers are increasingly turning their attention the over 50 age group. Dove is a good example of this trend. – We believe that older age...

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Natural brunette is in, but blonde is still popular

The segment of hair dyes has been expanding for years. Natural colours are the present trend. Marketing budgets of sufficient size play an important role in the present expansion. Competition...

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Online shopping becoming more popular

According to a Nielsen survey conducted among Internet users in 48 countries, 82 per cent of Hungarian net users have purchased something using the Internet. Whereas the most popular items...

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Quality always wins!

This is the slogan chosen by STI Petőfi Nyomda for 2008. .The German owned printing enterprise with annual revenues of EUR 50 million held an event under the title “Theatre...

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Multibrand

Manage wisely! promotion Agency: Human Telex/Phd Customer: Unilever Magyarország Kft. Product: Multibrand (Dove, Knorr, Domestos, Flora, Cif, Coccolino, Baba, Sunsilk, Signal, Amodent, Floraszept, Rexona, Rama, Globus, Delma, Delikát8, Bertolli, Lipton)...

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Brand campaign a priority

The Hungarian Brands Association organised its ninth campaign in February 2008. 10 popular brands – of Beiersdorf, EVM, Henkel, Kométa, Magyar Cukor, Procter&Gamble, Reckitt-Benckiser, Sara Lee Unilever – appeared on...

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The life over 50

According to Csaba Iglódi, head of the communication agency NetAktív, many start a new life over 50 with different ideas and expectations than had been common in the past. An...

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Dynamic expansion in the market of electric toothbrushes

Retail sales of toothpaste show stagnation, though sales grew by 5 per cent in terms of value last year and approached HUF 10 billion.. The sales of toothbrushes declined somewhat...

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Large supermarkets dominant in Switzerland

According to a Nielsen consumer survey, the Swiss visit supermarkets or hyper markets 17 times per month on average and are willing to travel relatively long distances in order to...

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Carlsberg Draught Master

Revolutionary Mobile Draught system running on 20l one way kegs without CO2....

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The Bonbonetti group

The Bonbonetti group is the largest and oldest Hungarian group of companies in the sweets industry. At the moment, three major brands belong to the company: Cherry Queen, tibi, and...

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New managing director for Danone from America

Andreas Ostermayr (38) was appointed the new managing director of Danone Tejtermék Gyártó és Forgalmazó Kft. on 11. February. He had begun his career with Unilever, later joining the German...

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Meeting of a generation: Active 50+ Prestige exhibition

This exhibition will be held for the first time in Hungary between 22-25 May in the SYMA events centre. 100-120 exhibitors and several tens of thousands of visitors are expected...

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Nice combinations by toothpaste brands

The majority of the Hungarian population consumes only three tubes of toothpaste and a single toothbrush per year. The overall size of the market hardly shows any change. According to...

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Flour and cooking oil on top of the price wave

Consumer prices rose by 0.4 per cent in December 2007, while prices were up by 7.4 per cent compared to the same month in 2006. Inflation had slowed down during...

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SOLE Flört

SOLE milk puddings contain over 80 % fresh milk....

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Dangers and chances in Berlin

The 73rd Grüne Woche exhibition was held between 18-27. January. 1610 exhibitors from 52 countries attended the event. Switzerland was the special guest at the event, while Azerbaidjan attending for...

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Pineapple from orange

The Winter Fruit Carneval is to be held for the first time between 27. January and 10. February in the Europark mall. Gigantic sculptures made from tropical fruits will be...

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