News and articles

Smaller apple yield Europe-wide

This year, the apple will certainly getting more expensive, because one third of the expected crop was damaged by storms and pests. The are also problems with quality, because a...

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Tesco does not launch a web store in Hungary yet

While Tesco launches its online store in Poland and in the Czech Republic next year, in Hungary we should wait for Tesco’s webstore. According to Philip Clarke future CEO of...

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Spicy and Mediterranean Füstli: Hungary’s favorite sausages, in two new tastes

Füstli became a notion among the meat lovers and is synonymous with the most delicious sausage, which is produced by a unique by technology on the Hungarian market. The Füstli,...

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Kométa debuted with a new TV spot

The Kométa ’99 ZRt. is working together with a new advertising agency. The Creative Partners won the company’s brand communication commission on a restricted tender, for about two months ago....

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Another festival for Zsindelyes

Zsindelyes Pálinka Distillery organised their Zsindelyes Festival in Érpatak for the fourth time on the first weekend of September. Two stages waited for visitors and twice as many programmes as...

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Desgner waste containers all over the country

In September Öko-Kord Országos Nonprofit Kft. started planting its designer selective waste containers in food stores. Thanks to the new containers, people will be able to get rid of plastic...

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New, 4-purpose toilet freshener from Henkel

Bref Power Aktiv, the new member of Bref’s toilet freshener product range cleans effectively, creates a cleaning foam, prevents the formation of mineral scale and guarantees a fresh scent. It...

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The best Hungarian sommelier – 2010

Gábor Cseke, who works in Hotel Great Fosters in England, won the 17th Sommelier Championship of Hungary. In November he will represent Hungary at the European Championship in Strasbourg. The...

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The by-product of whisky production

One of the most important by-products of whisky production is the barrel in which the beverage is aged. Other distillates are also aged in whisky barrels and even a new...

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Colgate Sensitive Pro-Relief

Revolutionary breakthrough in tooth sensitivity relief....

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The paper tissue season is about to start

Paper products have been expanding slowly in terms of both volume and value. According to Zsuzsa Hunwald, Zewa’ marketing coordinator their products are of basic importance, so sales did not...

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‘It is ending precisely now…’ (Part 5)

This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. The nominal value of...

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It is cheaper at home

The summer did not bring the long expected change, markets are shrinking and there is less money to spend. Fewer daily consumer goods are sold and the significance of home...

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The main prize of Olympos’ consumer promotion was drawn

Olympos organised a Mediterranean-style prize game between 10 May and 25 July. Every week 50 cool boxes and every month 1 Piaggio scooters found their new owners. The main prize...

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Coop – Cipó-Ház in Szolnok

Coop Szolnok Kereskedelmi Zrt. and Cipó-Ház Kft. ceremonially opened their bakery in Zagyvarékas on 18 August. They make 45-50 products in the bakery, where 34 people will be employed –...

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Herz products resurface on the shelves

Thanks to Bonafarm Group, Herz products find their way back to shops, less than six months after Bonafarm Zrt. brought the brand name. Nine products of the traditional high quality...

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They are training guests

András Réz’s Werk Academy will start a culinary programme: those participating in the nearly 100-hour course will learn the basics of domestic and international gastronomy, together with the latest trends...

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A few pretzels and the trend will reach us

At the end of spring a National Pretzel Day was organised in the United States and in the following months gastroblogs and culinary magazines started writing about this ‘cake’, imported...

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NESCAFÉ 3in1 Classic

The market leading coffee specialty is now available in new packaging and was made using a new recipe....

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Autumn foot marketing from Scholl

Scholl will try to cheer up cloudy autumn days with launching a fashion advice website. The Internet site will help in finding the right shoes for different outfits, with guidance...

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Hungarians are rather optimistic: more of us see a way out of the crisis than last year

According to a Nielsen survey conducted in May, Hungarians are more optimistic than the international average: while in 48 countries 21 percent of people said their countries will leave the...

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Nescafé Plan: for sustainable coffee growing

At the end of August Nestlé’s Nescafé Plan programme started in Mexico City. Measures of the project show Nestlé’s committment on coffee farming, production and consumption. As part of the...

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Online sale at Praktiker

Praktiker Hungary will use online auction sites Vatera and TeszVesz to sell some of its products in promotion. Several hundred seasonal products have been available since the last day of...

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HOVENTA 2010 – Food, accommodation and the 21st century

HOVENTA will be organised on 19-22 October and present the challenges and solutions of the present and the future, in the fields of food and accommodation. HUNGEXPO organises the event...

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Professional coffee at home

In the United States McDonald’s units sold an average of 53 coffees per day last June – this June this number plunged to 24. At the sae time 82 frappés...

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Watermelon for individualists

In the United States seedless watermelons already appeared in the 1980s and became so popular that today only 20 percent of watermelons consumed in the US contain seeds. The next...

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Air Wick Touch of Luxury Collection

Air Wick brand’s new winter portfolio....

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Batteries with elementary power

Energizer batteries are available in all retail channels. According to Orsolya Varga, Energizer Magyarország Kft.’s trade marketing manager the focus is different in every channel, but the company is able...

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The turnover of retail chains’ private label products amounts to 165 billion forints in six months

In six months the private label products of food retailers generated a HUF 165 billion turnover – 2 percent less than in the first six months of 2009. Private labels...

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Special orange-cake Milli Mia Cream Curd for the autumn months

From 1 September a special orange-cake Curd Cream version of the Milli Mia dessert range is available in shops for 10 weeks. Curd Cream is the most popular product in...

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