News and articles

We teach you so that you can buy it
Date: 2010-09-22 08:00:00

METRO Customer Academy will create an opportunity for those in the Horeca sector to study. We discussed the topic with Piroska Balestra, METRO’s head of the customer academy department. •...

Chat and Co.
Date: 2010-09-22 08:00:00

We often hear about community media and probably many Facebook, Twitter, Iwiw, YouTube or Wikipedia users would not be able to define the term. The term defines communication tools which...

Pur MAX Gel
Date: 2010-09-22 08:00:00

Every drop of the new, thicker Pur MAX gel creates rich foam which lasts long on the cleaning sponge and gets rid of even the most stubborn grease stains....

Autumn cleaning (and economising)
Date: 2010-09-22 08:00:00

On the cleaning product and utensil market it is visible that households started economising because of the crisis. Category operations assistant manager Renáta Rabóczki shared Unilever’s experiences with us: –...

iPhone-soap
Date: 2010-09-22 08:00:00

Gadget lovers will adore this soap innovation: by using this they do not have to make do without their favourite iPhone. The popular smartphone is now available in soap form...

Brand building at full speed among chilled candy bars
Date: 2010-09-22 08:00:00

Pöttyös is the best known túró rudi brand, what is more, a survey by Braun & Partners and GfK Hungária in the spring of 2010 revealed that it was also...

Heineken Hungária’s new CEO
Date: 2010-09-22 08:00:00

From SeptembervOladele Ajayi is the new CEO of Heineken Hungária. The first African manager in the Heineken Group to lead a Central European member company came from Nigeria. He studied...

EuroShop: marketing-at-retail in focus
Date: 2010-09-22 08:00:00

Ten Hungarian companies will be exhibiting at Düsseldorf’s EuroShop. The world’s biggest retail technology trade fair is held every three years, next time on 26 February-2 March 2011. Szilvia Máté,...

Edible drinks
Date: 2010-09-22 08:00:00

If there is a popularity ranking for cocktails in the United States, Bloody Mary probably has a place in the top 5. This drink was created in the 1920s and...

Health-friendly restaurants
Date: 2010-09-22 08:00:00

The objective of the Health-friendly programme is to promote healthy eating. According to project manager Éva Péterfia, about 1,000 restaurants are interested in joining the initiative. Member restaurants forbid smoking,...

Joya Soy Drinks
Date: 2010-09-22 08:00:00

TJoya soy drinks are made from Austrian soy beans. These products are guaranteed to be of 100% plant origin, GM-, lactose-, gluten-and cholesterol-free....

All brands fight dandruff
Date: 2010-09-22 08:00:00

The hair care market improved in value, but there was a decrease in volume. Anti-dandruff products still have the biggest market share, followed by dry hair and dyed hair products....

Hungarian consumers plan their shopping in advance
Date: 2010-09-22 08:00:00

Hungarian shoppers are some of the most conscious in Eastern Europe: 82 percent of our compatriots say they plan their shopping in advance. More than half of Hungarian shoppers (55...

We like to buy chilled candy bars for our children
Date: 2010-09-22 08:00:00

According to GfK Hungária’s ConsumerScan, the consumption of chilled candy bars is closely connected to the presence of children in the family. While families with children are responsible for buying...

Drop Shop wine bar
Date: 2010-09-22 08:00:00

Drop Shop is a real 21st-century place that would stand the test in any metropolis. The doormat says ‘Tasting Zone’ and we enter Scandinavian-style interior that is crammed with bottles...

An information security prized was founded
Date: 2010-09-22 08:00:00

At the ITBN 2010 conference at the end of September the best Hungarian and foreign-owned information security manufacturers, service providers and advisors will be awarded with the ITBN Security Prize....

A ‘thank you’ to customers
Date: 2010-09-22 08:00:00

On 25 August the Tesco Clubcard loyalty programme commenced: after buying something in a Tesco store shoppers receive a point on their personal accounts after every HUF 200 spent. When...

Cold wonders of the summer
Date: 2010-09-22 08:00:00

The most disappointing thing a bar owner cans say to a guest in summer is ‘I do not have cold beer or Coke’. Blitz Chiller is the solution: a rapid...

Cooks from the Web
Date: 2010-09-22 08:00:00

11 September was the day when seven famous Hungarian gastrobloggers introduced themselves at an event on Tabáni Terrace called Blog Tasting. Our view is that it is restaurant owners’ interest...

Mizo Cheese
Date: 2010-09-22 08:00:00

For those customers who prefer quality and traditions, and appreciate expertise....

Facing innovations
Date: 2010-09-22 08:00:00

The facial care category managed to grow, but the market share of cheaper and private label products increased in this category too. Branded product manufacturers stepped up their efforts by...

Consumers did not feel more inclined to buy in the summer either
Date: 2010-09-22 08:00:00

According to KSH’s quick report, volume sales in retail were down by 4.7 percent in the first six months of 2010 and by 4.6 percent in June, compared to the...

Demand is shifting towards higher lemon content
Date: 2010-09-22 08:00:00

Lemon juice sales decreased in volume but increased in terms of value in the past period. Ágnes Chvojka, Maspex Olympos Kft.’s junior brand manager explained this with this year’s unfavourable...

L.A. Bodegita restaurant and bar
Date: 2010-09-22 08:00:00

On the street level we find a world-class cocktail and tapas bar. In the basement there is a 50-person room and a small stage. Upstairs: a fine-dining restaurant that seats...

METRO helps children who suffer from hunger in the summer
Date: 2010-09-22 08:00:00

Children’s Catering Foundation and METRO Hungary organised an awareness raising and donation collecting campaign in 4 cities and in the capital from 11 until 31 August, to help children in...

‘Let us do something for children together’ programme was a success in 2010
Date: 2010-09-22 08:00:00

The ‘Let us do something for children together’ programme ended and HUF 18,482,473 was collected. Danone Kft. has been helping the rehabilitation and healthy eating of children with cancer for...

Wine and women
Date: 2010-09-22 08:00:00

The ‘role’ of women in quality wine consumption does not cease to become more important. In the United States, 53 percent of those who drink wine at least once a...

The design is already 21st-century…
Date: 2010-09-22 08:00:00

A plastic injection moulding enterprise in Százhalombatta was facing difficulties, so they started looking for new partners. They found them in catering, so Creaform started manufacturing designer party accessories, plates,...

Energizer Battery
Date: 2010-09-22 08:00:00

The new, further developed alkaline High Tech product range is a real novelty. In comparison with the earlier Ultimate alkaline battery it performs 20% better in digital devices....

Manly development on the body care market
Date: 2010-09-22 08:00:00

The body care market can be divided into three categories: shower gels, deodorants and body lotions. In the first two categories versions for men are available in almost as high...

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News and articles

We teach you so that you can buy it Date: 2010-09-22 08:00:00

Chat and Co. Date: 2010-09-22 08:00:00

Pur MAX Gel Date: 2010-09-22 08:00:00

Autumn cleaning (and economising) Date: 2010-09-22 08:00:00

iPhone-soap Date: 2010-09-22 08:00:00

Brand building at full speed among chilled candy bars Date: 2010-09-22 08:00:00

Heineken Hungária’s new CEO Date: 2010-09-22 08:00:00

EuroShop: marketing-at-retail in focus Date: 2010-09-22 08:00:00

Edible drinks Date: 2010-09-22 08:00:00

Health-friendly restaurants Date: 2010-09-22 08:00:00

Joya Soy Drinks Date: 2010-09-22 08:00:00

All brands fight dandruff Date: 2010-09-22 08:00:00

Hungarian consumers plan their shopping in advance Date: 2010-09-22 08:00:00

We like to buy chilled candy bars for our children Date: 2010-09-22 08:00:00

Drop Shop wine bar Date: 2010-09-22 08:00:00

An information security prized was founded Date: 2010-09-22 08:00:00

A ‘thank you’ to customers Date: 2010-09-22 08:00:00

Cold wonders of the summer Date: 2010-09-22 08:00:00

Cooks from the Web Date: 2010-09-22 08:00:00

Mizo Cheese Date: 2010-09-22 08:00:00

Facing innovations Date: 2010-09-22 08:00:00

Consumers did not feel more inclined to buy in the summer either Date: 2010-09-22 08:00:00

Demand is shifting towards higher lemon content Date: 2010-09-22 08:00:00

L.A. Bodegita restaurant and bar Date: 2010-09-22 08:00:00

METRO helps children who suffer from hunger in the summer Date: 2010-09-22 08:00:00

‘Let us do something for children together’ programme was a success in 2010 Date: 2010-09-22 08:00:00

Wine and women Date: 2010-09-22 08:00:00

The design is already 21st-century… Date: 2010-09-22 08:00:00

Energizer Battery Date: 2010-09-22 08:00:00

Manly development on the body care market Date: 2010-09-22 08:00:00

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