News and articles
Tchibo Exclusive
Date: 2010-09-22 08:00:00
Tchibo presents the reborn Tchibo Exclusive, which is made from 100% arabica coffee....
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Variations on gentle washing
Date: 2010-09-22 08:00:00
Contradictory trends have been experienced in the biggest chemical category – that of washing products. On 5 August Nielsen published a communication about detergent sales declining by 9 percent in...
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Cucumber juice
Date: 2010-09-22 08:00:00
Mr. Q Cumber is an all natural crisp and refreshing drink that tastes like you just bit into an ice cold cucumber. With a bit of ice it eases even...
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In a better market position than the average
Date: 2010-09-22 08:00:00
Chilled candy bars belong to the group of food products with the biggest turnover: its annual HUF 24 billion market it is the 12th biggest among the 90 measured by...
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Beer is on top of promotional products’ ranking
Date: 2010-09-22 08:00:00
Nielsen analyses promotional sales in fifteen food categories in hyper- and supermarkets. Altogether 44 percent of category sales (in value) were realised in promotion in the first half of 2010...
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Beer fountain on the main square of Bőcs
Date: 2010-09-22 08:00:00
On 12 August a fountain was inaugurated on the mains square of Bőcs (the birthplace of Borsodi beer) from which beer can also be drawn. The idea came from the...
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We teach you so that you can buy it
Date: 2010-09-22 08:00:00
METRO Customer Academy will create an opportunity for those in the Horeca sector to study. We discussed the topic with Piroska Balestra, METRO’s head of the customer academy department. •...
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Chat and Co.
Date: 2010-09-22 08:00:00
We often hear about community media and probably many Facebook, Twitter, Iwiw, YouTube or Wikipedia users would not be able to define the term. The term defines communication tools which...
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Pur MAX Gel
Date: 2010-09-22 08:00:00
Every drop of the new, thicker Pur MAX gel creates rich foam which lasts long on the cleaning sponge and gets rid of even the most stubborn grease stains....
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Autumn cleaning (and economising)
Date: 2010-09-22 08:00:00
On the cleaning product and utensil market it is visible that households started economising because of the crisis. Category operations assistant manager Renáta Rabóczki shared Unilever’s experiences with us: –...
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iPhone-soap
Date: 2010-09-22 08:00:00
Gadget lovers will adore this soap innovation: by using this they do not have to make do without their favourite iPhone. The popular smartphone is now available in soap form...
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Brand building at full speed among chilled candy bars
Date: 2010-09-22 08:00:00
Pöttyös is the best known túró rudi brand, what is more, a survey by Braun & Partners and GfK Hungária in the spring of 2010 revealed that it was also...
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Heineken Hungária’s new CEO
Date: 2010-09-22 08:00:00
From SeptembervOladele Ajayi is the new CEO of Heineken Hungária. The first African manager in the Heineken Group to lead a Central European member company came from Nigeria. He studied...
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EuroShop: marketing-at-retail in focus
Date: 2010-09-22 08:00:00
Ten Hungarian companies will be exhibiting at Düsseldorf’s EuroShop. The world’s biggest retail technology trade fair is held every three years, next time on 26 February-2 March 2011. Szilvia Máté,...
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Edible drinks
Date: 2010-09-22 08:00:00
If there is a popularity ranking for cocktails in the United States, Bloody Mary probably has a place in the top 5. This drink was created in the 1920s and...
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Health-friendly restaurants
Date: 2010-09-22 08:00:00
The objective of the Health-friendly programme is to promote healthy eating. According to project manager Éva Péterfia, about 1,000 restaurants are interested in joining the initiative. Member restaurants forbid smoking,...
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Joya Soy Drinks
Date: 2010-09-22 08:00:00
TJoya soy drinks are made from Austrian soy beans. These products are guaranteed to be of 100% plant origin, GM-, lactose-, gluten-and cholesterol-free....
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All brands fight dandruff
Date: 2010-09-22 08:00:00
The hair care market improved in value, but there was a decrease in volume. Anti-dandruff products still have the biggest market share, followed by dry hair and dyed hair products....
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Hungarian consumers plan their shopping in advance
Date: 2010-09-22 08:00:00
Hungarian shoppers are some of the most conscious in Eastern Europe: 82 percent of our compatriots say they plan their shopping in advance. More than half of Hungarian shoppers (55...
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We like to buy chilled candy bars for our children
Date: 2010-09-22 08:00:00
According to GfK Hungária’s ConsumerScan, the consumption of chilled candy bars is closely connected to the presence of children in the family. While families with children are responsible for buying...
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Drop Shop wine bar
Date: 2010-09-22 08:00:00
Drop Shop is a real 21st-century place that would stand the test in any metropolis. The doormat says ‘Tasting Zone’ and we enter Scandinavian-style interior that is crammed with bottles...
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An information security prized was founded
Date: 2010-09-22 08:00:00
At the ITBN 2010 conference at the end of September the best Hungarian and foreign-owned information security manufacturers, service providers and advisors will be awarded with the ITBN Security Prize....
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A ‘thank you’ to customers
Date: 2010-09-22 08:00:00
On 25 August the Tesco Clubcard loyalty programme commenced: after buying something in a Tesco store shoppers receive a point on their personal accounts after every HUF 200 spent. When...
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Cold wonders of the summer
Date: 2010-09-22 08:00:00
The most disappointing thing a bar owner cans say to a guest in summer is ‘I do not have cold beer or Coke’. Blitz Chiller is the solution: a rapid...
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Cooks from the Web
Date: 2010-09-22 08:00:00
11 September was the day when seven famous Hungarian gastrobloggers introduced themselves at an event on Tabáni Terrace called Blog Tasting. Our view is that it is restaurant owners’ interest...
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Mizo Cheese
Date: 2010-09-22 08:00:00
For those customers who prefer quality and traditions, and appreciate expertise....
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Facing innovations
Date: 2010-09-22 08:00:00
The facial care category managed to grow, but the market share of cheaper and private label products increased in this category too. Branded product manufacturers stepped up their efforts by...
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Consumers did not feel more inclined to buy in the summer either
Date: 2010-09-22 08:00:00
According to KSH’s quick report, volume sales in retail were down by 4.7 percent in the first six months of 2010 and by 4.6 percent in June, compared to the...
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Demand is shifting towards higher lemon content
Date: 2010-09-22 08:00:00
Lemon juice sales decreased in volume but increased in terms of value in the past period. Ágnes Chvojka, Maspex Olympos Kft.’s junior brand manager explained this with this year’s unfavourable...
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L.A. Bodegita restaurant and bar
Date: 2010-09-22 08:00:00
On the street level we find a world-class cocktail and tapas bar. In the basement there is a 50-person room and a small stage. Upstairs: a fine-dining restaurant that seats...
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