News and articles

Spring rejuvenation in ten towns and villages

The spring collection campaign of KÖSZI, a joint initiative of CBA and Procter&Gamble finished at the end of June. 10 winner towns and villages won HUF 1 million, which they...

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Borsodi is still the market leading beer in Hungary

Borsodi Brewery’s sales revenue was HUF 40.6 billion in 2006, with a pretax profit of HUF 4.3 billion – the result of cost efficiency measures after a loss-making 2008 business...

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The elements of success

We asked Ágnes Horváth, the recently appointed managing director of McDonald’s about her plans and about stages of the chain’s strategic development. – What kind of changes do you intend...

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Knorr Rafinéria product

Two new additions to the Knorr Rafinéria product range – which offers nourishing and delicious recipes....

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A guide that reads well

Balázs Pászti told our magazine that the University of Szeged and MÉTE published a book, ‘Food technology for engineers’. It is a good read that focuses on the production of...

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The tale of the long wiener

It was 60 years ago that a 3-year old little boy invented a tale about a king, who made such a long wiener that it fed the whole country. This...

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Ability Park became Tesco’s ’Supported project of 2010’

As part of the ’Supported project of 2010’ programme, Tesco will organise a road show with Ability Park from September 2010 until June 2011. Ability Park’s main goal is to...

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Gramex participated in PLMA’s World of Private Label

One of Hungary’s biggest private label soft drink manufacturer, Gramex 2000 Kft. participated in the world’s biggest private label trade fair in Amsterdam. There were several foreign companies showing interest...

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Ice cream of the year

The 14th ’Ice cream of the year’ competition took place in June. Zsolt Csuta from Csákvár won in the freestyle category with his white chocolate based composition. Györgyné Trella from...

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Knorr instant soups

Knorr instant soups welcome two new flavours....

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The recipe for success

With her mayonnaise, Anna Kovács won Trade magazin’s special award at the competition organised by MÉTE. – Anna, could you say a few words about yourself? – I am 25...

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Balaton: attack!

BALATON ATTACK – this name does not designate a summer heavy metal festival, but an in-house initiative by Borsodi Brewery: those who do office work go out and do some...

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Completa’s prize game comes to an end

Completa’s promotion campaign started on 1 March 2010. Participants had to collect 4 barcodes from products and send them to Completa before 30 April. The first 5,000 senders received Completa...

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Water polo players on a date with Theodora

From May six Olympic gold medallist water polo players and coach Dénes Kemény will appear on the bottles of Theodora mineral waters. Kékkúti Ásványvíz Zrt. has been sponsoring the national...

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Below par performance this time

The Hungarian team performed below expectations at the Bocuse d’Or Europe in Geneva on 7-8 June 2010. Gábor Kostyál, the head chef of Hotel Helikon in Keszthely gave a fair...

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Biopont Snack

A healthy snack made from organic base materials. It has low oil content, it contains no additives and it is available in exciting flavours....

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Calculating with everything

Anna and her team not only prepared for the competition, but did market research too because they want to see their product in the shops. I am quite sure that...

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Margarine sales grew, average prices fell

Few food categories were able to grow in both value and volume last year, but margarine was one of them. Retail value sales were up by 4 percent in April...

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Sodexo reacts to changing market expectations with a new name

2010 was the year of changes for Sodexo: changes that affected the whole sector made the company change its appearance and services portfolio. Sodexo Pass will be called Sodexo Motivation...

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Young Hungarian executive is the new head of McDonald’s Hungary

Ágnes Horváth was appointed the managing director of McDonald’s Hungary in May 2010. The 36-year-old executive joined the company in1999. In 2008 she won the President’s Award of the company....

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Fuchsli Borgyógyászat

Winemakers the Heimann family opened this place in May. It is basically a wine-centred bistro and it has been attracting guests like a magnet ever since opening. Wines with a...

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Bref Power Aktiv

New Bref Power Aktiv toilet rim block cleans the toilet bowl with every flush....

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Customised bath bomb

After a long day of hard work everyone loves to plunge into a hot bath. Especially if we can prepare the fragrant bath balls ourselves – it only takes five...

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Innovations brought results on the margarine market

While a couple of years ago margarine was the victim of persecution, today the category has a healthier image and it develops steadily. Baking margarine sales data from last year...

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Henkel becomes a superbrand

Four of Henkel Hungary’s brands earned the Superbrands qualification. A jury of independent experts chose the four brands from nearly 95,000 brands. Henkel Hungary also won a Business Superbrands award....

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Penta buys Kaiser Food

Slovakian investors Penta are going to buy 97.3 percent of Kaiser Food Élelmiszeripari Kft. Penta already owns Debreceni Csoport Húsipari Kft., so the Hungarian Competition Authority (GVH) has yet to...

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Viator restaurant

By opening the monastery’s restaurant the monks wish to turn Pannonhalma into a family-friendly place. They dreamed of a cultural milieu, a part of which is the restaurant with an...

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FruFru fruit sour milk's

FruFru fruit sour milks are livening the old healthy Hungarian tradition of sour milks consumption....

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Energising fake blood

A US company is capitalising on the booming vampire trend. They put BLOOD Energy Potion on the market, an energy drink in a bizarre packaging: it comes in small bags...

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Modern oils in several flavours

Maresi Foodbroker Kft. distributes KRONEN maize germ cooking oil, which is rich in quality fatty acids and vitamin E. Rita Habuda Salámosy, Maresi’s managing director told that KRONEN oil is...

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