Company and Personal News
(HU) Flora
Date: 2009-05-27 08:00:00
„Love your heart throughout your life because this is what drives you” – we want to encourage and inspire consumers to pay attention to cardiac health and also to adopt...
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New sales director for POS Media
Date: 2009-05-27 08:00:00
Nikolett Neff, former in-store sales manager was appointed sales director of POS Media Hungary in March. She has been working for POS media since June 2004. Her tasks will include...
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Stores can do a lot to boost sales of ice tea
Date: 2009-05-27 08:00:00
Experts are looking forward to this year’s ice tea season with cautious optimism in spite of the recession. The market of ice tea is still dominated by traditional lemon and...
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Baltic retailers in trouble
Date: 2009-05-27 08:00:00
According to an estimate by Eurostat, retail sales were down by 3.4 percent in the EU-27 countries in February compared to February 2008. Only Poland and Belgium produced growth, while...
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Győri Édes keksz
Date: 2009-05-27 08:00:00
It is made for the first time in Hungary, from 100 percent natural ingredients, without artificial additives, so that families can enjoy the well known sweet flavours. New brand value...
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Who is going to have the biggest slice?
Date: 2009-05-27 08:00:00
Postal service providers are going to fight hard for control of the under 50 gram segment from 2013. We want to take advantage of our exceptionally wide range of services...
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Regional differences in growth
Date: 2009-05-27 08:00:00
Rates of growth for sales of leading food categories in the April 2008-March 2009 period. Notes: 1. Sales of the 90 categories monitored by Nielsen showed average growth of 6...
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Lemon ice tea becoming even more popular
Date: 2009-05-27 08:00:00
According to the GfK Hungária ConsumerScan, growth of the ice tea market continued both in terms of quantity and value in the first quarter of 2009. The market was still...
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Waiting for the grilling season
Date: 2009-05-27 08:00:00
International trends in the poultry and garden product markets are monitored by AKI. According to analysts working for USDA, turkey production and consumption is expected to drop in 2009. In...
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Five candles
Date: 2009-05-27 08:00:00
Following the disappearance of borders five years ago, the flood of imported food came as a shock to the local food industry. Today, imported products account for nearly 30 percent...
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Hungarian salami under the protection of Brussels
Date: 2009-05-27 08:00:00
Budapest winter salami marketed under the Herz brand name in Hungary was granted protection by the competent EU commission in April. This decision has already generated new sales for the...
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Annual sales approaching HUF 40 billion
Date: 2009-05-27 08:00:00
Retail sales of household paper products were up by 8 percent in terms of value in the March 2008-February 2009 period, compared to the previous year. Retail sales totalled more...
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Drop in conjuncture index stopping in April
Date: 2009-05-27 08:00:00
Following a nine month continuous drop, the value of the GKI conjuncture index finally stabilised in April. According to a survey by GKI Gazdaságkutató Zrt. conducted with the support of...
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Bronze Pöttyös Warehouse Raktár (FrieslandCampina) – No need for luck, IT ALL DEPENDS ON YOU!
Date: 2009-05-27 08:00:00
In the dynamic campaign conducted by Pöttyös Túró Rudi in the spring of 2008, the Pöttyös packaging turned into a currency buying over 80 kinds of crazy gifts supplied by...
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Stores opening
Date: 2009-05-27 08:00:00
Tesco, Tököl Open: 25 March Chain: Tesco Store space: 1000 m2 SKU: 20 000 Spar, Balassagyarmat Open: 30 April Chain: Spar Store space: 688* m2 SKU: 6000 Spar, Érd Open:...
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Stainless donations this year as well
Date: 2009-05-27 08:00:00
Magyar Máltai Szeretetszolgálat and Vanish are to continue their campaingn to collect clothing this year as well. 8 tonnes of clothing was collected last year and cleaned in a laundry...
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Innovation apart from price might also be a guarantee of the future
Date: 2009-05-27 08:00:00
Paper tissue has been the most dynamically growing segment in the domestic market of household paper products in recent years. Dry tissue is used for removing wet and greasy stains...
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Proportion of people following a healthy diet stable
Date: 2009-05-27 08:00:00
According to the latest survey conducted by GfK Hungária about eating habits, practically all foods are consumed less frequently. Traditional dishes and flavours continue to remain dominant. The proportion of...
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Third place: Coke ZERO – Lauritzen Marketing – The impossible is possible
Date: 2009-05-27 08:00:00
The spectacular sampling campaign organised to support the introduction of Coke Zero was a great success among consumers and members of the jury as well. Young urban males were stopped...
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Pawing Man, Crying Man and the rest
Date: 2009-05-27 08:00:00
The digital campaign conducted by Heineken to promote responsible alcohol consumption under the title “Know the signs” in 2008 was a success. Five archeotypes representing the most typical forms of...
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Smurf invasion
Date: 2009-05-27 08:00:00
A new customer loyalty campaign has been launched by SPAR Magyarország Kereskedelmi Kft. Customers in INTERSPAR, SPAR, Kaiser’s and Plus stores will receive Smurf figures and points depending on the...
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In-store communication and the web
Date: 2009-05-27 08:00:00
Forest Papír did not use ATL communication last year. Their main BTL tool for supporting product introduction was a large display. They also have a good web site but do...
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Hungarian origin increasingly important
Date: 2009-05-27 08:00:00
The freshness and good quality of products continue to remain the primary considerations for consumers, while price remains the second most important. According to the GfK Hungária Shopping Monitor and...
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In May, the first time in a nine-month period the economic index of GKI has been improved.
Date: 2009-05-27 00:46:27
The seasonally adjusted values of the GKI consumer confidence index has been appreciably increased after last October’s fall and April’s stagnation. According to the survey of GKI Economic Research Co....
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The international SPAR organization reports about strong turnover growth
Date: 2009-05-27 00:25:00
The SPAR countries held their annual international congress in Switzerland between 25 and 27 May 2009. SPAR organizations of the world's increased their turnover by 6.3 percent to 27 billion...
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Every third Hungarian purchases in small stores
Date: 2009-05-27 00:18:57
According to the datas of GfK Hungária, the long-term change in consumer habits, seems to strengthen due to the economic crisis. The number of high rate shopping has been decreased,...
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Demeter Winery won a gold medal with its IQ 2006 wine
Date: 2009-05-27 00:12:59
IQ 2006 Cuvée blanc received a gold medal on the world's most prestigious wine challenge, the Challenge International du Vin in Bordeuax, in the country of wine. Demeter Winery situates...
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New advertising interface at Interspar
Date: 2009-05-27 00:07:00
A new device has been added to the portfolio of Media Target Instore business: From June 15 2009 in the stores of Interspar a new advertisement on shopping cart handle...
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Danone to raise assets
Date: 2009-05-27 00:04:38
Danone plans a private asset increase in order to reduce its debt and increase its financial flexibility. According to the company's chief executive officer Emmanuel Faber the transaction will take...
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