Company and Personal News
Ladies, put on your sunglasses!
Date: 2008-03-28 08:00:00
The cooking oil business seems to be a good one. This is why we have seen a flood of imported and private label products on store shelves in recent years,...
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Promotions for Friesland officers
Date: 2008-03-28 08:00:00
Judit Sipos was appointed sales director of Friesland Hungária Zrt, while Péter Szautner became marketing and business development director on 1. March 2008....
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One weekend, two competitions, six gold medals
Date: 2008-03-28 08:00:00
The Nemes palinkas of Zwack Sándor received 6 gold medals in two competitions held at the same weekend, in the beginning of March. One was the World Spirits Award in...
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Canned beer increasingly popular
Date: 2008-03-28 08:00:00
Retail sales of beer continued to grow last year, with a 6 per cent increase in terms of quantity and 10 per cent in terms of value. Demand for canned...
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Instore: the moment of truth
Date: 2008-03-28 08:00:00
Cheapness is till the key consideration regarding instore tools, but at least cardboard displays are becoming increasingly attractive. Companies specialising in instore communication are confident however, that western solutions will...
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Coca-Cola/Happiness Factory
Date: 2008-03-28 08:00:00
Happiness Factory – the movie shows us the fairytale inside world of a coke machine and also shows us in a creative way what happens when the machine runs out...
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Heineken Hungária ending a good year
Date: 2008-03-28 08:00:00
Heineken Hungária achieved a 16 per cent increase in operating profit and 12 per cent rise in net revenues in 2007. Sales grew to 392,000 hectolitres, with net revenues reaching...
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Chocolate festival with bon-bon book
Date: 2008-03-28 08:00:00
A chocolate festival was held by Szamos Marcipán Kft. for the second time on 5. March, under the title “Wondeful Chocolate” with the aim of promoting quality and the culture...
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Magnetic beer brands in hyper markets
Date: 2008-03-28 08:00:00
Since beer sales grew last year, even though it was a difficult year for everybody, optimism regarding 2008 seems to be justified. As a result of new strategies, hyper markets...
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Fighting instore theft
Date: 2008-03-28 08:00:00
There is no such thing as perfect security. Store owners can do no more than to make life as difficult for thieves as possible. Expensive products can be fitted with...
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SIÓ prémium
Date: 2008-03-28 08:00:00
A nice moment, a well-known face, our everyday environment, all making us feel ourselves to be at home in the World, just like a well-known flavour. Our World. SIÓ. Agency:...
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Ban on smoking?
Date: 2008-03-28 08:00:00
According to Ágnes Horváth, minister of health, her ministry will submit the bill for the amendment of the law on the protection of non-smokers to parliament by the end of...
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Pasta Wednesday
Date: 2008-03-28 08:00:00
Gyermelyi Pasta Wednesday is a promotion for restaurant guests. Pasta fans will be able to sample Gyermelyi specialities in 300 restaurants at half the normal prices on 16. April. This...
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Date Swedes and drink beer with Romanians!
Date: 2008-03-28 08:00:00
A survey has been prepared about European beer culture by the market researchers Added Value for SABMiller. 7,500 consumers have been interviewed in 15 European countries for the survey. There...
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What really matters is inside
Date: 2008-03-28 08:00:00
When we see that the interior of a supermarket that we regularly visit has been completely redesigned, we usually feel that it takes us longer to find the products we...
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Carte d’Or Vanília
Date: 2008-03-28 08:00:00
Nothing is as original and delicious as Carte d’Or, which is made using only quality ingredients and creative and exciting recipes, with all the passion of creation. Agency: McCann Erickson...
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Szentkirályi over 5 billion
Date: 2008-03-28 08:00:00
Total revenues of Szentkirályi Ásványvíz Kft. exceeded HUF 5 billion in 2007, with an increase of 16 per cent compared to 2006. They are planning to reach 6 billion this...
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Less households buying private labels
Date: 2008-03-28 08:00:00
According to data from the ConsumerScan of Gfk Hungária, beer consumption rose last year both in terms of value and quantity. Sales were up by 5,6 per cent in terms...
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Food still fuelling inflation
Date: 2008-03-28 08:00:00
In February 2008, average consumer prices were 1.1 per cent up compared to January and 6.9 per cent higher than in the same month of 2007. Food prices were up...
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Knorr Rafinéria
Date: 2008-03-28 08:00:00
What’s for dinner this eve-ning? This is a recurring problem for many housewives. Knorr Rafi-néria is offering new recipe ideas for housewives with its three new sauces in popular flavours....
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Uninterrupted expansion by Kékkúti
Date: 2008-03-28 08:00:00
Total revenues of Kékkúti Ásványvíz Zrt. from sales of mineral water exceeded HUF 12 billion last year. The three Kék-kuti brands, Theodora, Nestlé Aquarel and Perrier held a combined market...
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Faktoring ABC – about factoring in simple terms
Date: 2008-03-28 08:00:00
We hear about factoring every day, but relatively few businesses actually use this financial service. Probably, not many people are familiar with the advantages of factoring. We have asked Andrea...
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Drugstores holding largest market share in body lotions
Date: 2008-03-28 08:00:00
Hand and body lotions are expanding categories with sales showing an increase of 10 per cent in terms of value and 8 per cent in terms of quantity last year....
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Barbecue season to start early
Date: 2008-03-28 08:00:00
The Agricultural Business Research Institute (AKI) monitors trends in the world markets of meat and poultry. Data from the Market and Price Information System of KSH and AKI can be...
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Carried away by trends
Date: 2008-03-28 08:00:00
Trend has become a trendy word. How can trends be researched, foreseen and defined? These were the questions discussed at conference organised by Dr. Törőcsik Marketing Inspiration – Consumer Behaviour...
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Revenues of Henkel CEE over EUR 2 billion
Date: 2008-03-28 08:00:00
Revenues of Henkel Central Eastern Europe (Henkel CEE) grew by 17.7 percent to EUR 2,214 billion in 2007. Each division of the company produced double digit growth in 2007. A...
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FMCG retail chains ranking
Date: 2008-03-28 08:00:00
21,340 general food stores operated in Hungary at the end of 2007, whereas the same number was 21,959 in 2006. According to Mrs. Szalóky Judit Tóth, director of Nielsen, this...
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Hydration is no longer enough
Date: 2008-03-28 08:00:00
Five major brands (Garnier, Nivea, Dove, Johnson & Johnsons and Baba) control 70 per cent of the hand and body lotion market. The category showed growth both in terms of...
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Improving expectations
Date: 2008-03-28 08:00:00
The business expectation index of GKI showed some improvement in February. While entrepreneurial expectations show a definite improvement, consumer expectations show stagnation. All sectors of the economy show more optimism...
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