Company and Personal News

Metro, TESCO and Co-op have already realised…

Mistakes occurring in the supply chain are often the result of partners not communicating correct data to each other about the products. The retail chains mentioned above have already realised...

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Creative yearend

The end of the year was all about the holidays: an arsenal of decorational accessories lured customers and the impulse zone was full of seasonal products. Small household appliances and...

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Back to the future – Future store solutions at Praktiker

The masters course of POPAI Magyarország Association involved learning about the future store solutions at the Praktiker store in Vecsés, last autumn. Marketing director Péter Dömötör analyses the elements of...

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Caffé Perté entered the vending market

Caffé Perté, one of the biggest café suppliers on the domestic market entered the market with professional hot drink vending machines. Commercial director Andrea Boda said that the term ‘premium’...

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New management for the Czech fair organiser

On 17 December 2009, the board of directors of Veletrhy Brno public limited company (BVV) appointed Jiří Kuliš to the post of director general. Norbert Schmidt was created general commercial...

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You can look and you can touch – Easter chocolate figures

After last year’s renewal, this year it is the turn of presenting the assortment in a spectacular fashion at Bonbonetti, the market leader in Easter chocolate figures production. According to...

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The frozen food market contracted

According to GfK Hungária’s ConsumerScan, 67 percent of Hungarian households bought a frozen product (pizza, meat product, potato, vegetables) at least once in October 2008-September 2009, down 1 percentage point...

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Inflation just above the 4-percent threshold in 2009

According to KSH, consumer prices in 2009 were 4.2 percent higher on average, compared with the previous year. Household energy prices augmented the most, by 8.2 percent, followed by alcoholic...

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hohes C

Care about our beloved ones the way as only we can really. With the 100% fruit, hohes C that is rich in vitamin C. Naturally. Healthy. Agency: ACG Reklámügynökség Kft....

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Foreign markets – Croatia – Where traditional shops are still able to grow

According to a study by Nielsen, titled ShopperTrends, supermarkets dominate the food retail of Croatia (a market of 4.5 million consumers), as 69 percent (up from 49 a year ago)...

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Magyar Cukor Zrt. got a top mark

The only Hungarian sugar company finished a successful year at the end of 2009. In the Kaposvár refinery they completed a campaign at the end of last year: 730,000 tons...

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MFP rebranded

Last November the Hungarian Consumer Platform (MFP) appeared on the scene with a new, characteristic and colourful image. They also developed a new brand position that is best characterised by...

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Easter chocolate figure market keeps shrinking

This March-April 30 percent of Hungarian households bought some kind of Easter chocolate figure, while in the same period a year earlier this ratio was around 33 percent – informs...

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Baking industry concentrates further

While last year’s grain harvest was good, low buying prices were a disappointment to farmers. The baking industry has been concentrating for years; the number of small companies is declining,...

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Falling prices in the meat sector

The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that the production price of domestic pork fell by...

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Happy Day gyümölcslevek

Two delicious flavours from Happy Day! Happy Day Kajszibarack’s unique taste and silky thickness are the result the 40%-fruit content, which is the most perfect in the case of apricot....

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Frozen products are waiting for the market to thaw

2009 was the year when consumers started spending more time in the kitchen and spending less eating out. Dr József Losó, the CEO of MIRSA Zrt. completely agrees. He saw...

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New sales director at Wrigley

From 1 Januray 2010, György Walter is the new sales director of Wrigley Hungária Kft., the domestic market leader in chewing gum distribution. György Walter started his career at Unilever...

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The epaper solution wins

CBA was the first to introduce ZBD’s new generation epaper shelf label solution, in its new store in Mogyoród: the solution is a world premiere that came out in 2009...

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Shampoo average prices develop steadily

Shampoo ranks ninth among the 60 household chemicals and cosmetics categories measured by Nielsen. The annual market is worth HUF 11 billion and value sales were up by 2 percent,...

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Pasta prices slightly reduced – turnover remains stable

Pasta is one of the most popular food products in Hungary. It ranks eleventh among the 90 categories measured by Nielsen, measured in value. Annual retail sales are above the...

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Most people would prefer free Internet content

80 percent of Internet users would like free access to Internet contents; one third want free content without advertisements, but the majority would tolerate advertisements if access was free. In...

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The own branded products market is a 300 billion market

Almost every fourth forints that the costumers spent, went on the purchasing of own branded products last year. This is approx. 300 billion HUF – sets Nielsen market research company,...

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Slowly the spring will come in the Hungarian economy

The tempo of the decline in retail turnover can slow down, decrease will stop in industrial production and sales – indicates the publication of Ecostat Economic Research, called Mikroszkóp. According...

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Hungarian paprika in Japan

Hungarian peppers are grown in Szolnok’s Japanese twin town: in Yuza. The vicinity of the town became an important pepper-growing area within the country, so there is a chance that...

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Danone closed a good year

French Danone, which is the world leader in the sale of dairy products, increased its profit to 1.41 billion euros last year. The price decrease of the raw materials, as...

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McDonald's focuses on women and vegetarians

McDonald's German subsidiary will increasingly focus on women and vegetarians in the future, in order to increase turnover. The cause of the strategy change is that food sales decreased last...

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Auchan became more expensive, but still leading the price competition

The January price increase continued: the basket price of Privátbankár rose by an average of 1 percent in all three tested hypermarkets (Tesco, Auchan, Cora) – but must pay at...

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A new Tesco will be built in Miskolc

According to Hackl Mónika, Tesco spokeswoman; Tesco plans to build a new Tesco in Miskolc, near the DVTK-stadion. Hackl Mónika said that work will not begun this year. The new...

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Third of the adult population in Hungary celebrates Valentine's Day

Some people think that Valentine's Day was invented by the lingerie, chocolate, balloons, and plush teddy bear manufacturers. Valentine's Day is a big business and the supermarket chains are eager...

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