Company and Personal News
Women and alcohol
Date: 2010-02-14 08:00:00
From January, Dreher Sörgyárak Zrt.’s informative website www.alkohol.info.hu examines the relationship between women and alcohol. Because of biological reasons, women react to alcohol differently from men, but at the same...
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Hair dye is in the best position
Date: 2010-02-14 08:00:00
According to the Nielsen Retail Index, in terms of both value and volume only hair dye sales trends were positive in November 2009-October 2009. Measured in Forint, 8 percent more...
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Improved position for the 401-2,500 m² channel in the sweets segment
Date: 2010-02-14 08:00:00
According to Nielsen, the 401-2,500 m² channel’s position improved (from 30 percent to 32) in the highest-selling sweets’ category (cooled countline sweets, sweet biscuits and chocolate bars – with sales...
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Retail keeps shrinking
Date: 2010-02-14 08:00:00
Retail sales continued to fall in October, informs KSH’s quick report. Volume sales of retail stores were down by 4.7 percent in the first t en months of 2009 and...
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Trade marketing toolbar – Display
Date: 2010-02-14 08:00:00
What makes a display work? Why do some of them multiply sales while others remain practically invisible? Are their golden rules? What are the latest trends? To display means making...
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Coca-Cola Magyarország won a prize at CSR Best Practice competition
Date: 2010-02-14 08:00:00
The competition was organised by the Hungarian Public Relations Association (MPRSZ) and there were 17 entries. Coca-Cola entered with a rehabilitation programme of the Szabadság island near Mohács, as the...
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New appointments at METRO
Date: 2010-02-14 08:00:00
From 1 January 2010, György Óvári is the new operations director of METRO Kereskedelmi Kft. His predecessor, Tibor Zsombor will remain with the company as senior executive advisor for the...
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TESCO negotiates with partners on the spot
Date: 2010-02-14 08:00:00
For the first time, TESCO Global Zrt. will be present at Foodapest as a cooperating partner. Judit Molnár, Hungexpo’s revenue development manager told us that TESCO would not be present...
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Less snacks consumed than in 2009
Date: 2010-02-14 08:00:00
In October 2008-September 2009, chocolate (- 6%), sweet biscuit, salty biscuit (-11%), salty snack (- 8%) and family-size ice cream (-15%) sales all fell in terms of volume – reveal...
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Fewer promotional leaflets and shorter promotional periods
Date: 2010-02-14 08:00:00
According to GfK Hungária’s Leaflet Monitor, comparing the first nine months of the leaflet market in 2009 with the same period in 2008 shows that the number of leaflets published...
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Environmental product charge system changed again from 1 January
Date: 2010-02-14 08:00:00
As recession hit different industries to a varying extent, actors in the packaging industry sensed the crisis differently. Those who produce packaging for daily consumer goods were affected less or...
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We insist on our espresso
Date: 2010-02-14 08:00:00
When it comes to indulgence, we insist on our cup of coffee the most – revealed an on-line survey recently. NESCAFÉ Dolce Gusto surveyed the users of TeszVesz, an auction...
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Agreement between BKIK and Superbrands
Date: 2010-02-14 08:00:00
Last December András Wiszkidenszky, director of Superbrands Magyarország and Kristóf Szatmáry, president of the Budapest Chamber of Commerce and Industry (BKIK) signed an agreement, stating that the chamber will provide...
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The Csányi-empire’s collective stand
Date: 2010-02-14 08:00:00
Bonfarm group will be present at Foodapest with a collective stand, presenting its complete portfolio. Tamás Éder, told our magazine that market leader PICK SZEGED Zrt., SOLE-MIZO Zrt., Csányi Pincészet...
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Mineral water and energy drinks strengthened their positions
Date: 2010-02-14 08:00:00
Non-alcoholic thirst-quenching beverages are important parts of a store’s product selection. Among the 90 categories measured by Nielsen, in the top 10 carbonated soft drinks ranked 4th, mineral water was...
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Hungary on top of the inflation list
Date: 2010-02-14 08:00:00
In November 2009, in the EU-27 consumer prices were 1 percent higher on average, compared to prices in November 2008. The biggest increase was measured in Hungary (5.2 percent) and...
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It is rewarding to care about hair
Date: 2010-02-14 08:00:00
Hair dye belongs to the smaller categories on the cosmetics market, but it is very important and it expands by 3-5 percent every year. No wonder, as many decide to...
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Caravan to Egypt
Date: 2010-02-14 08:00:00
Pannontej Zrt. organised another successful promotion for its Karaván brand. Between 5 October 2009 and 8 November 2009 customers could send in stickers found in the packaging. Every week 100...
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JÓFEJs can win valuable prizes
Date: 2010-02-14 08:00:00
Last year the JÓFEJ (sober and responsible driver) campaign was expanded with a web 2.0 community. The different ‘JÓFEJ’ groups can grow further: since last summer gifts have been regularly...
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Fewer pigs than before
Date: 2010-02-14 08:00:00
An analysis by the Hungarian Chamber of Agriculture reveals that the number of pigs has not been this low since the 1960s. With the strengthening of the Forint it is...
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Only mineral water sales grew
Date: 2010-02-14 08:00:00
In the past decade, non-alcoholic beverage consumption had been growing in Hungary, but in 2009 it stalled. Only mineral water producers were able to improve sales: they achieved a 5-6-percent...
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Increasing consumer demand for low-priced products
Date: 2010-02-14 08:00:00
In the third quarter of 2009, households bought 1.3 percent less daily consumer goods in terms of value, compared with the same period a year earlier – state data by...
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The own branded products market is a 300 billion market
Date: 2010-02-12 00:02:03
Almost every fourth forints that the costumers spent, went on the purchasing of own branded products last year. This is approx. 300 billion HUF – sets Nielsen market research company,...
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Slowly the spring will come in the Hungarian economy
Date: 2010-02-12 00:01:45
The tempo of the decline in retail turnover can slow down, decrease will stop in industrial production and sales – indicates the publication of Ecostat Economic Research, called Mikroszkóp. According...
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Hungarian paprika in Japan
Date: 2010-02-12 00:01:11
Hungarian peppers are grown in Szolnok’s Japanese twin town: in Yuza. The vicinity of the town became an important pepper-growing area within the country, so there is a chance that...
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Danone closed a good year
Date: 2010-02-12 00:01:10
French Danone, which is the world leader in the sale of dairy products, increased its profit to 1.41 billion euros last year. The price decrease of the raw materials, as...
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McDonald's focuses on women and vegetarians
Date: 2010-02-12 00:00:35
McDonald's German subsidiary will increasingly focus on women and vegetarians in the future, in order to increase turnover. The cause of the strategy change is that food sales decreased last...
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Auchan became more expensive, but still leading the price competition
Date: 2010-02-12 00:00:12
The January price increase continued: the basket price of Privátbankár rose by an average of 1 percent in all three tested hypermarkets (Tesco, Auchan, Cora) – but must pay at...
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A new Tesco will be built in Miskolc
Date: 2010-02-12 00:00:05
According to Hackl Mónika, Tesco spokeswoman; Tesco plans to build a new Tesco in Miskolc, near the DVTK-stadion. Hackl Mónika said that work will not begun this year. The new...
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Third of the adult population in Hungary celebrates Valentine's Day
Date: 2010-02-12 00:00:02
Some people think that Valentine's Day was invented by the lingerie, chocolate, balloons, and plush teddy bear manufacturers. Valentine's Day is a big business and the supermarket chains are eager...
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