Company and Personal News

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Metro expanding its PL assortment. At present, 800 PL products are stocked by the Cash&Carry chain under 24 labels, which account for 7 percent of total sales. Metro intends to...

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Toilet cleaners showing growth

According to Nielsen data, retail sales of detergents expanded by 5 percent last year, exceeding HUF 12 billion. Toilet cleaners, the largest segment in the category produced growth of 10...

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Millions of people sensitive to food

Unfortunately, the number of people who are unable to consume specific food products is growing in Hungary. Such people can be classified using three major categories: 1.) Sensitivity due to...

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Kinder Pinguí, Kinder Hűtött Finomságok

As many prizes, as many reasons to unwrap them! The packaging of every Kinder Hűtött Finomság has value, as it can be exchanged for gifts. Agency: Monday Consulting Kft./Well Reklámügynökség...

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Dreher promoting responsible drinking

Dreher Sörgyárak Zrt. has launched a web site intended to promote a responsible attitude to alcohol consumption under the name Alkohol.info.hu....

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Cheap food after a good harvest

According to a forecast by Kopint-Tárki Konjunktúrakutató Intézet Zrt. and Agrár Európa Tanácsadó Kft., food prices will only rise moderately this year, increasing at a slower rate than inflation. The...

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Stain-free cleanness with specialised products

6-8 different types of detergents are used by average Hungarian households. Most housewives use specialised products and universal detergents at the same time. Dish washers, scrubbing powders and creams, germ...

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Growth by small specialised food stores

Retail sales were down by 2 percent in November 2008, compared to November 2007 and by 0.4 percent compared to October. Retail sales totalled HUF 5,656 in the January-November period,...

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Unilever termékek

A major initiative was launched in January under the title „Capitalise and Help”, which allows us to choose from a range of excellent offers and also to support the National...

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Vitamin nimm2 candies launched by Storck

Storck has launched its nimm2 product range in the Hungarian market recently. nimm2 has been a popular candy brand for several decades in many European markets, because these are made...

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Weak HUF good for only a few

According to Tamás Éder, chairman of ÉFOSZ, the weakness of the HUF will only benefit a very limited number of food processing enterprises. In his opinion, it is unlikely that...

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Fewer households buying general detergents and floor cleaners

According to data from the ConsumerScan of GfK Hungária, different changes have taken place in various segments of households detergents, which has resulted in some shifts in their respective market...

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Meat market exposed to changes in exchange rates

Global trends in the meat and poultry markets are monitored by the Agricultural Business Research Institute (AKI). Data from the market price information system of KSH and AKI can be...

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Escape routes

Innovation, product development, expansion of distribution channels, authentic communication without cost reduction – this is how we can sum up what has been said by participants of the Marketing Forum...

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New CEO for Szentkirályi following a good year

Total net revenues generated by Szentkirályi Ásványvíz Kft. were up by 12 percent at HUF 5.7 billion last year, while pre-tax profit was HUF 150 million. István Matus has been...

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Question:

What measures do you think are necessary in order to bring about a significant increase in the role of long term partnership relations based on mutual trust in the food...

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Drugstores strengthening their position in HUF 19 billion market

According to the Nielsen Retail Index, retail sales of hair care products stagnated at slightly over HUF 19 billion last year. The nearly HUF 11 billion market of shampoos remained...

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Uncertainty regarding the end of recession

According to a forecast by GKI Gazdaságkutató Zrt and Erste Bank, the end of the global recession and its extent is completely uncertain. GDP in the EU is expected to...

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Award for Kométa

Kométa 99 Zrt. received the „Il Ponte“ award from MOKK (Hungarian-Italian Chamber of Commerce) last December, for acting as a bridge in Hungarian-Italian commercial relations....

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Answer:

Unfortunately, our agricultural resources are being utilised only with low efficiency by EU standards. Farmers and processing enterprises blame each other, rather than co-operate. Both farmers and processing enterprises also...

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Washing hair no longer enough

The hair care market is still dominated by shampoos but balsams have also been producing dynamic growth for years and sales of conditioners also began to soar last year. Demand...

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Hungarians worried mainly by cost of alcohol consumption

44 percent of Hungarians claim that they never consume alcohol. According to a survey conducted by the GfK group for Wall Street Journal Europe, the biggest concern for Hungarians regarding...

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UHT milk campaign with Tesco

Tetra Pak held a promotional campaign for UHT milk in the 30 biggest Tesco stores last December, to inform people that UHT milk contains no preservatives....

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Market expanding, growth for milk chocolate

Retail sales of Easter sweets rose again last year. Sales were up by 7 percent in terms of quantity, and by 22 percent in terms of value. Total sales were...

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Winter care Head&Shoulders style

In December a tree in Erzsébet tér turned green as a result of a creative idea by Procter&Gamble to promote Head&Shoulders Winter Care....

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Domestic chains re-magnetised

According to the Shopping Monitor and Shopping Mission 2008-2009 surveys prepared about distribution channels by GfK Hungária, smaller stores continue to play an important role in Hungary. For the first...

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Beiersdorf Profits Jump 28.3 Percent

The company predicted a slower growing for 2009, but its goal is achieving a global market share of 5.5 percent.  Group profit after tax for 2008 jumped 28.3 percent to...

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Almost 2/3 of chemical artikels are sold in hypermarkets and drogeries

Last year the total retail sales of households chemicals and cosmetics grow by 3% to HUF 300 billion, but in volume it was 2% less as a year before. According...

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Total sales of 2008 at CBA was HUF 545 billion

Last year the food retail chain grow by 4%, increased the number of stores and almost 50 units were renovated in and out.  The CBA has the most retail unit...

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Hungary food safety authority gives all-clear on supplement scare

Hungary has not imported any food supplements containing nimesulide, a substance known to be hepatotoxic, the Hungarian food safety authority (MEbiH) told MTI.  Sweden recently informed the European Commission through...

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