Company and Personal News

Women and alcohol

From January, Dreher Sörgyárak Zrt.’s informative website www.alkohol.info.hu examines the relationship between women and alcohol. Because of biological reasons, women react to alcohol differently from men, but at the same...

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Hair dye is in the best position

According to the Nielsen Retail Index, in terms of both value and volume only hair dye sales trends were positive in November 2009-October 2009. Measured in Forint, 8 percent more...

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Improved position for the 401-2,500 m² channel in the sweets segment

According to Nielsen, the 401-2,500 m² channel’s position improved (from 30 percent to 32) in the highest-selling sweets’ category (cooled countline sweets, sweet biscuits and chocolate bars – with sales...

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Retail keeps shrinking

Retail sales continued to fall in October, informs KSH’s quick report. Volume sales of retail stores were down by 4.7 percent in the first t en months of 2009 and...

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Trade marketing toolbar – Display

What makes a display work? Why do some of them multiply sales while others remain practically invisible? Are their golden rules? What are the latest trends? To display means making...

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Coca-Cola Magyarország won a prize at CSR Best Practice competition

The competition was organised by the Hungarian Public Relations Association (MPRSZ) and there were 17 entries. Coca-Cola entered with a rehabilitation programme of the Szabadság island near Mohács, as the...

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New appointments at METRO

From 1 January 2010, György Óvári is the new operations director of METRO Kereskedelmi Kft. His predecessor, Tibor Zsombor will remain with the company as senior executive advisor for the...

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TESCO negotiates with partners on the spot

For the first time, TESCO Global Zrt. will be present at Foodapest as a cooperating partner. Judit Molnár, Hungexpo’s revenue development manager told us that TESCO would not be present...

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Less snacks consumed than in 2009

In October 2008-September 2009, chocolate (- 6%), sweet biscuit, salty biscuit (-11%), salty snack (- 8%) and family-size ice cream (-15%) sales all fell in terms of volume – reveal...

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Fewer promotional leaflets and shorter promotional periods

According to GfK Hungária’s Leaflet Monitor, comparing the first nine months of the leaflet market in 2009 with the same period in 2008 shows that the number of leaflets published...

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Environmental product charge system changed again from 1 January

As recession hit different industries to a varying extent, actors in the packaging industry sensed the crisis differently. Those who produce packaging for daily consumer goods were affected less or...

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We insist on our espresso

When it comes to indulgence, we insist on our cup of coffee the most – revealed an on-line survey recently. NESCAFÉ Dolce Gusto surveyed the users of TeszVesz, an auction...

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Agreement between BKIK and Superbrands

Last December András Wiszkidenszky, director of Superbrands Magyarország and Kristóf Szatmáry, president of the Budapest Chamber of Commerce and Industry (BKIK) signed an agreement, stating that the chamber will provide...

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The Csányi-empire’s collective stand

Bonfarm group will be present at Foodapest with a collective stand, presenting its complete portfolio. Tamás Éder, told our magazine that market leader PICK SZEGED Zrt., SOLE-MIZO Zrt., Csányi Pincészet...

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Mineral water and energy drinks strengthened their positions

Non-alcoholic thirst-quenching beverages are important parts of a store’s product selection. Among the 90 categories measured by Nielsen, in the top 10 carbonated soft drinks ranked 4th, mineral water was...

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Hungary on top of the inflation list

In November 2009, in the EU-27 consumer prices were 1 percent higher on average, compared to prices in November 2008. The biggest increase was measured in Hungary (5.2 percent) and...

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It is rewarding to care about hair

Hair dye belongs to the smaller categories on the cosmetics market, but it is very important and it expands by 3-5 percent every year. No wonder, as many decide to...

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Caravan to Egypt

Pannontej Zrt. organised another successful promotion for its Karaván brand. Between 5 October 2009 and 8 November 2009 customers could send in stickers found in the packaging. Every week 100...

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JÓFEJs can win valuable prizes

Last year the JÓFEJ (sober and responsible driver) campaign was expanded with a web 2.0 community. The different ‘JÓFEJ’ groups can grow further: since last summer gifts have been regularly...

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Fewer pigs than before

An analysis by the Hungarian Chamber of Agriculture reveals that the number of pigs has not been this low since the 1960s. With the strengthening of the Forint it is...

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Only mineral water sales grew

In the past decade, non-alcoholic beverage consumption had been growing in Hungary, but in 2009 it stalled. Only mineral water producers were able to improve sales: they achieved a 5-6-percent...

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Increasing consumer demand for low-priced products

In the third quarter of 2009, households bought 1.3 percent less daily consumer goods in terms of value, compared with the same period a year earlier – state data by...

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The own branded products market is a 300 billion market

Almost every fourth forints that the costumers spent, went on the purchasing of own branded products last year. This is approx. 300 billion HUF – sets Nielsen market research company,...

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Slowly the spring will come in the Hungarian economy

The tempo of the decline in retail turnover can slow down, decrease will stop in industrial production and sales – indicates the publication of Ecostat Economic Research, called Mikroszkóp. According...

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Hungarian paprika in Japan

Hungarian peppers are grown in Szolnok’s Japanese twin town: in Yuza. The vicinity of the town became an important pepper-growing area within the country, so there is a chance that...

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Danone closed a good year

French Danone, which is the world leader in the sale of dairy products, increased its profit to 1.41 billion euros last year. The price decrease of the raw materials, as...

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McDonald's focuses on women and vegetarians

McDonald's German subsidiary will increasingly focus on women and vegetarians in the future, in order to increase turnover. The cause of the strategy change is that food sales decreased last...

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Auchan became more expensive, but still leading the price competition

The January price increase continued: the basket price of Privátbankár rose by an average of 1 percent in all three tested hypermarkets (Tesco, Auchan, Cora) – but must pay at...

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A new Tesco will be built in Miskolc

According to Hackl Mónika, Tesco spokeswoman; Tesco plans to build a new Tesco in Miskolc, near the DVTK-stadion. Hackl Mónika said that work will not begun this year. The new...

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Third of the adult population in Hungary celebrates Valentine's Day

Some people think that Valentine's Day was invented by the lingerie, chocolate, balloons, and plush teddy bear manufacturers. Valentine's Day is a big business and the supermarket chains are eager...

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