Company and Personal News
Top categories: plus and minus
Date: 2008-03-28 08:00:00
Nielsen monitors the sales of 90 food categories. The graph shows the changes which took place in the February 2007-January 2008 period. All categories produced expansion of between 3-17 per...
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Fruit juices doing well
Date: 2008-03-28 08:00:00
Though it is too early to say that carton boxes are the sole form of packaging for fruit juices with a higher fruit content, PET bottles are preferred for cheaper...
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Makes even dirty work tidier
Date: 2008-03-28 08:00:00
Creative designers of STI group have done their best to reproduce the shape of the new Vileda sponge product line in their blue displays. Several versions of the display have...
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RFID in the refrigeration chain
Date: 2008-03-28 08:00:00
Demand for guaranteeing food safety has been growing for years. A monitoring system would allow the origin and whereabouts of products to be identified quickly and accurately throughout their lifecycle....
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Winning a Hyundai with Gliss Kur
Date: 2008-03-28 08:00:00
Prizes were handed over to the winners of the Schwarzkopf&Henkel Christmas prize game in February. The main prize was a Hyundai Accent....
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Dynamic NESPRESSO
Date: 2008-03-28 08:00:00
The NESPRESSO division of Nestlé achieved over 40 per cent growth last year, producing the most dynamic expansion within the group. NESPRESSO is the international leader in the market of...
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30–40 age group drinking fruit juice
Date: 2008-03-28 08:00:00
According to data from the ConsumerScan of Gfk Hungária, the market expansion of fruit nectars and juices with 100 per cent fruit content came to a halt in 2007. The...
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Digital Signage – the future is here!
Date: 2008-03-28 08:00:00
– Technological progress brings about new and specialised marketing solutions like Digital Signage, usually regarded as a form of home advertising – says–Attila Csizmadia, chairman of the Digital Signage Division...
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Ladies, put on your sunglasses!
Date: 2008-03-28 08:00:00
The cooking oil business seems to be a good one. This is why we have seen a flood of imported and private label products on store shelves in recent years,...
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Promotions for Friesland officers
Date: 2008-03-28 08:00:00
Judit Sipos was appointed sales director of Friesland Hungária Zrt, while Péter Szautner became marketing and business development director on 1. March 2008....
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One weekend, two competitions, six gold medals
Date: 2008-03-28 08:00:00
The Nemes palinkas of Zwack Sándor received 6 gold medals in two competitions held at the same weekend, in the beginning of March. One was the World Spirits Award in...
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Canned beer increasingly popular
Date: 2008-03-28 08:00:00
Retail sales of beer continued to grow last year, with a 6 per cent increase in terms of quantity and 10 per cent in terms of value. Demand for canned...
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Instore: the moment of truth
Date: 2008-03-28 08:00:00
Cheapness is till the key consideration regarding instore tools, but at least cardboard displays are becoming increasingly attractive. Companies specialising in instore communication are confident however, that western solutions will...
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Coca-Cola/Happiness Factory
Date: 2008-03-28 08:00:00
Happiness Factory – the movie shows us the fairytale inside world of a coke machine and also shows us in a creative way what happens when the machine runs out...
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Heineken Hungária ending a good year
Date: 2008-03-28 08:00:00
Heineken Hungária achieved a 16 per cent increase in operating profit and 12 per cent rise in net revenues in 2007. Sales grew to 392,000 hectolitres, with net revenues reaching...
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Chocolate festival with bon-bon book
Date: 2008-03-28 08:00:00
A chocolate festival was held by Szamos Marcipán Kft. for the second time on 5. March, under the title “Wondeful Chocolate” with the aim of promoting quality and the culture...
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Magnetic beer brands in hyper markets
Date: 2008-03-28 08:00:00
Since beer sales grew last year, even though it was a difficult year for everybody, optimism regarding 2008 seems to be justified. As a result of new strategies, hyper markets...
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Fighting instore theft
Date: 2008-03-28 08:00:00
There is no such thing as perfect security. Store owners can do no more than to make life as difficult for thieves as possible. Expensive products can be fitted with...
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SIÓ prémium
Date: 2008-03-28 08:00:00
A nice moment, a well-known face, our everyday environment, all making us feel ourselves to be at home in the World, just like a well-known flavour. Our World. SIÓ. Agency:...
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Ban on smoking?
Date: 2008-03-28 08:00:00
According to Ágnes Horváth, minister of health, her ministry will submit the bill for the amendment of the law on the protection of non-smokers to parliament by the end of...
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Pasta Wednesday
Date: 2008-03-28 08:00:00
Gyermelyi Pasta Wednesday is a promotion for restaurant guests. Pasta fans will be able to sample Gyermelyi specialities in 300 restaurants at half the normal prices on 16. April. This...
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Date Swedes and drink beer with Romanians!
Date: 2008-03-28 08:00:00
A survey has been prepared about European beer culture by the market researchers Added Value for SABMiller. 7,500 consumers have been interviewed in 15 European countries for the survey. There...
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What really matters is inside
Date: 2008-03-28 08:00:00
When we see that the interior of a supermarket that we regularly visit has been completely redesigned, we usually feel that it takes us longer to find the products we...
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Carte d’Or Vanília
Date: 2008-03-28 08:00:00
Nothing is as original and delicious as Carte d’Or, which is made using only quality ingredients and creative and exciting recipes, with all the passion of creation. Agency: McCann Erickson...
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Szentkirályi over 5 billion
Date: 2008-03-28 08:00:00
Total revenues of Szentkirályi Ásványvíz Kft. exceeded HUF 5 billion in 2007, with an increase of 16 per cent compared to 2006. They are planning to reach 6 billion this...
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Less households buying private labels
Date: 2008-03-28 08:00:00
According to data from the ConsumerScan of Gfk Hungária, beer consumption rose last year both in terms of value and quantity. Sales were up by 5,6 per cent in terms...
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Food still fuelling inflation
Date: 2008-03-28 08:00:00
In February 2008, average consumer prices were 1.1 per cent up compared to January and 6.9 per cent higher than in the same month of 2007. Food prices were up...
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Knorr Rafinéria
Date: 2008-03-28 08:00:00
What’s for dinner this eve-ning? This is a recurring problem for many housewives. Knorr Rafi-néria is offering new recipe ideas for housewives with its three new sauces in popular flavours....
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Uninterrupted expansion by Kékkúti
Date: 2008-03-28 08:00:00
Total revenues of Kékkúti Ásványvíz Zrt. from sales of mineral water exceeded HUF 12 billion last year. The three Kék-kuti brands, Theodora, Nestlé Aquarel and Perrier held a combined market...
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