Company and Personal News
Dietary supplements demanding a place in retail
Date: 2009-03-05 08:00:00
As a result of increased stress in our lives and our increasingly polluted environment, dietary supplements are becoming more important for consumers than ever before. – Nowadays, what we read...
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The power of personal communication
Date: 2009-03-05 08:00:00
Owing to the confidential and personal nature of its products, HIPP focuses on direct marketing and targeted printed media. Flexico, a distributor of diapers follows a similar policy. Personal contact...
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Appearance of goods is the primary consideration regarding deli counters
Date: 2009-03-05 08:00:00
A major survey has been conducted by PICK-Szeged Zrt. with Trend Budapest Piackutató Kft. which among other things covered the role and importance of deli counters. According to Gábor Ámann,...
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Duffy to be face of Coca Cola light in 2009
Date: 2009-03-05 08:00:00
It has been announced that Duffy is to be the face of the 2009 advertising campaign of Coca-Cola light. According to the marketing director of Coca-Cola UK, the singer is...
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New support from Henkel for kids’ health
Date: 2009-03-05 08:00:00
Henkel Magyarország Kft. has given Bókay János Gyermekalapítvány a donation of HUF 1.3 million to purchase diagnostic equipment for preventing cot death. The equipment is to be used by the...
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Vitamins from pharmacists and agents
Date: 2009-03-05 08:00:00
According to a survey conducted by GfK LHS Healthcare and data from Consumer Tracking, consumers still regard vitamins as an important means of maintaining health, though sales have dropped in...
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Discrete design, accurate information
Date: 2009-03-05 08:00:00
There are 3.3 million people in the 50 + age group in Hungary. A growing number of companies have special offers for this group. Charlotte Cosmetic Magyarország Kft. offers many...
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Ideal co-operation between manufacturers and agencies III. – Outsourcing of sales reps
Date: 2009-03-05 08:00:00
How can we set up a system of outsourcing in the field of sales work which will bring real savings and real results? How can we get our contractors to...
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Márton Szebeni joining AMC
Date: 2009-03-05 08:00:00
Márton Szebeni Márton, a former divisional director of Hungexpo was appointed general deputy director of Agricultural Marketing Centre Kht in January. In the past, he had been responsible for launching...
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Toilet cleaners showing growth
Date: 2009-03-05 08:00:00
According to Nielsen data, retail sales of detergents expanded by 5 percent last year, exceeding HUF 12 billion. Toilet cleaners, the largest segment in the category produced growth of 10...
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Millions of people sensitive to food
Date: 2009-03-05 08:00:00
Unfortunately, the number of people who are unable to consume specific food products is growing in Hungary. Such people can be classified using three major categories: 1.) Sensitivity due to...
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Kinder Pinguí, Kinder Hűtött Finomságok
Date: 2009-03-05 08:00:00
As many prizes, as many reasons to unwrap them! The packaging of every Kinder Hűtött Finomság has value, as it can be exchanged for gifts. Agency: Monday Consulting Kft./Well Reklámügynökség...
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Dreher promoting responsible drinking
Date: 2009-03-05 08:00:00
Dreher Sörgyárak Zrt. has launched a web site intended to promote a responsible attitude to alcohol consumption under the name Alkohol.info.hu....
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Cheap food after a good harvest
Date: 2009-03-05 08:00:00
According to a forecast by Kopint-Tárki Konjunktúrakutató Intézet Zrt. and Agrár Európa Tanácsadó Kft., food prices will only rise moderately this year, increasing at a slower rate than inflation. The...
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Stain-free cleanness with specialised products
Date: 2009-03-05 08:00:00
6-8 different types of detergents are used by average Hungarian households. Most housewives use specialised products and universal detergents at the same time. Dish washers, scrubbing powders and creams, germ...
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Growth by small specialised food stores
Date: 2009-03-05 08:00:00
Retail sales were down by 2 percent in November 2008, compared to November 2007 and by 0.4 percent compared to October. Retail sales totalled HUF 5,656 in the January-November period,...
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Unilever termékek
Date: 2009-03-05 08:00:00
A major initiative was launched in January under the title „Capitalise and Help”, which allows us to choose from a range of excellent offers and also to support the National...
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Vitamin nimm2 candies launched by Storck
Date: 2009-03-05 08:00:00
Storck has launched its nimm2 product range in the Hungarian market recently. nimm2 has been a popular candy brand for several decades in many European markets, because these are made...
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Weak HUF good for only a few
Date: 2009-03-05 08:00:00
According to Tamás Éder, chairman of ÉFOSZ, the weakness of the HUF will only benefit a very limited number of food processing enterprises. In his opinion, it is unlikely that...
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Fewer households buying general detergents and floor cleaners
Date: 2009-03-05 08:00:00
According to data from the ConsumerScan of GfK Hungária, different changes have taken place in various segments of households detergents, which has resulted in some shifts in their respective market...
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Meat market exposed to changes in exchange rates
Date: 2009-03-05 08:00:00
Global trends in the meat and poultry markets are monitored by the Agricultural Business Research Institute (AKI). Data from the market price information system of KSH and AKI can be...
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Escape routes
Date: 2009-03-05 08:00:00
Innovation, product development, expansion of distribution channels, authentic communication without cost reduction – this is how we can sum up what has been said by participants of the Marketing Forum...
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New CEO for Szentkirályi following a good year
Date: 2009-03-05 08:00:00
Total net revenues generated by Szentkirályi Ásványvíz Kft. were up by 12 percent at HUF 5.7 billion last year, while pre-tax profit was HUF 150 million. István Matus has been...
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Drugstores strengthening their position in HUF 19 billion market
Date: 2009-03-05 08:00:00
According to the Nielsen Retail Index, retail sales of hair care products stagnated at slightly over HUF 19 billion last year. The nearly HUF 11 billion market of shampoos remained...
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Uncertainty regarding the end of recession
Date: 2009-03-05 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt and Erste Bank, the end of the global recession and its extent is completely uncertain. GDP in the EU is expected to...
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Award for Kométa
Date: 2009-03-05 08:00:00
Kométa 99 Zrt. received the „Il Ponte“ award from MOKK (Hungarian-Italian Chamber of Commerce) last December, for acting as a bridge in Hungarian-Italian commercial relations....
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Washing hair no longer enough
Date: 2009-03-05 08:00:00
The hair care market is still dominated by shampoos but balsams have also been producing dynamic growth for years and sales of conditioners also began to soar last year. Demand...
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