Company and Personal News

First Marché opened in Hungary

The first unit to be operated jointly by Marché International and MOL was opened on 26. May, near Mosonmagyaróvár. This step is part of the MOL strategy aimed at expanding...

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Energy replenishment an everyday need

Apart form a general boom in the market of energy drinks, quality is becoming increasingly preferred. The expansion of private labels has slowed down and though the position of tutti-frutti...

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Real incomes rising in competitive sector

According to a forecast by GKI Gazdaságkutató Zrt prepared with the cooperation of Erste Bank, data from the first quarter of the year seems to confirm expectations that economic growth...

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Product for the occasion

One of the key words in retail is “occasion”. The nature of the product to be purchased often determines which store is visited by the customer. Occasions like Christmas, seasons...

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New chairman for ÉFOSZ

Éder Tamás, a director of Bonitas 2002 Kft. was elected the new chairman of ÉFOSZ at the assembly held on 24. April The former chairman, Dr. Péter Futó has become...

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Apenta against drugs

A number of Marathons totalling 2,100 kilometres have been sponsored by Apenta in April and May. These events were intended to increase social awareness of drug related problems....

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Most popular biscuits: sweet and smooth

Sweet biscuits have become increasingly popular in recent years. Retail sales increased by 11 per cent in terms of value in the April 2007-March 2008 period, compared to the previous...

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Fewer visitors in transit

The number of visitors staying for only one day was 3 per cent down in the first quarter of 2008, compared to the same period in 2007. The number of...

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Packaging in three steps – part 2: The letter

This is something we had to learn. We had about 5,000 years to learn. Even private labels have developed typographic characteristics specific to their category now, which is good if...

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Another award for Milli

According to a survey conducted by Reader’s Digest, Milli has qualified for the reliable European Brand award again in the dairy products category. This is the fourth year that the...

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IT project for Rossmann

Rossmann Magyarország Kft has installed an IT system composed of Cisco equipment in its 150 stores. This allows telecommunication costs to be cut from HUF 50,000 per month per store...

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Biscuits doing well in spite of their price

Demand for biscuits has not dropped in spite of rising average price. Latest products fit well into healthy diets and biscuits have become a strategic product for discount stores. According...

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More money spent in Hungary by foreigners

The number of foreign visitors in Hungary was 7.6 million in the first quarter of 2008, which represents an increase of one per cent. Foreigners spent a total of 16...

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Coke Zero

Tongues in the movie titled Liar can only rely on taste in the absence of other senses. The eye can only rely on sight. The tongues want to persuade the...

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Dreher and Talmácsi for responsible drinking

Dreher Sörgyárak Zrt. has launched a campaign for responsible alcohol consumption, which is unprecedented in Hungary. The message of the online and press campaign is communicated with the help of...

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MasterCard for micro financing

USD 740,000, one of the first donations by the Master Card Foundation is to be allocated to the development of MIXMarket 2.0, a next generation web platform for sharing public...

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Spectacular growth

Increasing sales of decor cosmetics reflect growing demand for wellness. Retail sales expanded by 14 per cent in terms of value last year, bringing total annual sales to HUF 60...

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Fewer hotel guests outside Budapest

The occupancy rate for 3.4 and 5 star hotels was 50 per cent in the first four months of the year. Gross room revenues were up by 6 per cent,...

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SIÓ Fresh & fruit

2 tough, funny girls while driving a cabriolet in the city, sprinkling some guys by a water-gun, so they flirt cross the roads. The splashed guys treat it as a...

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40 years of Coca-Cola in Hungary

Coca-Cola held a press conference on 17. June to commemorate that they have been present in Hungary for 40 years. Coca-Cola was born on 8. May, in Atlanta. The first...

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Oily seed plant in Foktõ

The plant to be built by the Glencore group will be the largest facility of its kind in Hungary with an annual capacity of 600,000 tonnes. Construction is expected to...

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More colour in domestic market of decor cosmetics

Hungarian women tend to use less make up than women in neighbouring countries. Mainly foundation cream and mascara are used, while coloured products like lipstick are not very popular. According...

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Cooking oil producing highest price rise

The average rise in consumer prices was 0.3 per cent in April. Prices were 6.6 per cent higher than in April 2007. Food prices were up by 1.4 per cent...

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Vénusz Grill finomított napraforgóolaj grilles, füstölt ízesítéssel

The time has come when you can make grilled food in your kitchen as well! Vénusz Grill edible oil will make food in the frying pan as delicious as if...

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Coffee and breakfast a success for McDonald’s

77 million guests visited McDonald’s units in Hungary last year, generating an increase increase in revenues of 9 per cent compared to 2006. 5 new units were opened in 2007....

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Digital division for TV2

In order to enhance its presence in digital media platforms, a Digital Media Division is to be established by TV2 in June. This new organisational unit headed by Attila Fekete...

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Hygienic, multiple layer packaging from plastics

Plastics are the most commonly used packaging material for food, accounting for 50 per cent of all packaging materials in Hungary, in terms of volume. Plastics are used in three...

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Food industry in recession

Industrial production was up by 4.3 per cent in March 2008, compared to the same month in 2007. Industrial production was 6.9 per cent higher in the first quarter of...

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Haribo Goldbären 6 ízû

The plethora of flavour and colour combinations of HARIBO products encourages both adults an children to have fun. To make it an even more enjoyable experience, apple has been added...

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Absurdistan

The condition of the economy and the urgent need for a tax reform has been on the public agenda for years. The atmosphere at the second Business Dinner was quite...

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