Company and Personal News

Digital division for TV2

In order to enhance its presence in digital media platforms, a Digital Media Division is to be established by TV2 in June. This new organisational unit headed by Attila Fekete...

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Hygienic, multiple layer packaging from plastics

Plastics are the most commonly used packaging material for food, accounting for 50 per cent of all packaging materials in Hungary, in terms of volume. Plastics are used in three...

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Food industry in recession

Industrial production was up by 4.3 per cent in March 2008, compared to the same month in 2007. Industrial production was 6.9 per cent higher in the first quarter of...

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Haribo Goldbären 6 ízû

The plethora of flavour and colour combinations of HARIBO products encourages both adults an children to have fun. To make it an even more enjoyable experience, apple has been added...

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Absurdistan

The condition of the economy and the urgent need for a tax reform has been on the public agenda for years. The atmosphere at the second Business Dinner was quite...

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Football Toffifee for kids

This year, Toffifee, a Storck product has joined the “Children’s Day for Everybody” event organised by United Way. Storck has been committed to an active lifestyle and a balanced diet...

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New chairman for POP-Rafinanz

Zoltán S. Soós is to assume the position of chairman of the board of the POP-Rafinanz group on 1. September. Revenues of POP-Rafinanz amounted to HUF 2,5 billion last year....

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Foreign trade of agricultural products with question marks

According to KSH data, our agricultural export expanded almost twice as dynamically as overall export in 2007, achieving record breaking revenues of more than EUR 4.8 billion. Imports totalling EUR...

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Decrease in the EU as well

Retail sales were down by 0.4 per cent in the EUR zone and by 0.7 per cent in the EU-27 zone in March, compared to February. According to Eurostat data,...

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Rexona for Men Quantum aeroszol

Rexona for Men with Future ready protection shows us what kind of challanges we will have to face in a high-tech world. The robot turns up the heating to the...

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Food as an investment

Even expensive fuel is cheaper than cooking oil today. This is another argument for people who believe that food has become a strategic commodity. Strategic commodities deserve special attention as...

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Record sales for M3 Outlet Center

Over 22,000 customers visited the M3 Outlet Center opened on May 17, at the first weekend. Triumph, Columbia, Puma, Gant and Replay are some of the brands represented in the...

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New owner for Interfruct

The Interfruct Cash&Carry chain is to be sold by SCD which intends to focus entirely on real estate development in the central European region in the future. Interfruct is to...

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National shop windows

Most countries spend a lot of money on marketing support for their food products in foreign markets. Methods are diverse. In some countries, a government organisation is in charge of...

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Positive balance for foreign trade

Exports totalled HUF 6,394 in January-April 2008, while imports amounted to HUF 6,309. The volume of export was up by 19 per cent compared to April 2007, while imports grew...

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Increasing promotional spending in the US

According to a Nielsen survey conducted in the US, an increasing number of manufacturing enterprises use promotions. Both manufacturers and retailers want promotions to be effective. Both sides regard a...

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Stores opening

CBA, Szombathely Open: 3 June Chain: CBA Store space: 2000 m2 SKU: 16 000 Aldi, Gárdony Open: 12 June Chain: Aldi Store space: 1000–1100 m2 SKU: 1085 Aldi, Törökbálint Open:...

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Atradius credit insurance company of the year

Atradius Credit Insurance has been awarded the title “Credit insurance company of the year 2008” by World Finance Magazine. Atradius provides reliable and effective services in over 40 countries....

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Széchenyi Card 2 launched

The two year Széchenyi Card 2 was launched by KA-VOSZ ZRt in co-operation with its partner banks, Hitelgarancia ZRt, and the Ministry of Economy and Development on 2. June. This...

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Region marketing

Not only countries, but regions may also use collective marketing. The Spanish region specialising in agriculture and the food industry, Castillia-Leon is a good example. Many synergies exist between government-level...

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Higher price for livestock as well

The prices of agricultural products were up by 38.1 per cent in March 2008, compared to March 2007. The prices of plant products were up by 52 per cent, while...

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New momentum for Update

The Update program has reached a level of development where highly organised management, a professional approach and a uniform brand image are needed. In Hungary, seven people die every hour...

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Electronic shelf labels for CBA Premium

The first food store equipped with electronic shelf labels in Hungary was opened on 3. June. The time has come for Pricer electronic shelf labels to enter the Hungarian market....

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Animated menu boards in KFC

The Király utca KFC is the first one in Hungary to use animated menu boards. Animated menu boards are digital surfaces for displaying brand information in addition to product information....

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Lifestyle magazine by SPAR

SPAR launched a lifestyle magazine under the title Harmónia on 22. May. Experts working for SPAR .will provide useful advice for readers on various subjects, including bio food, mineral water,...

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Aperitif a la française celebrating its fifth birthday

The event called „Apéritif a la française” started its world tour on 5. June. It is held at the same time in 24 countries and serves to present the full...

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Private labels playing growing role

According to data from the ConsumerScan survey of GfK Hungária Piackutató Intézet, the market share of private labels continued to grow in the FMCG market in 2007. In the first...

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Dramatic deterioration in payment morale

According to data from Coface, a dramatic deterioration took place in payment morale in the first four months of 2008. The number of non-payments increased by 45 per cent compared...

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Lekkerland continuing it strategy

2007 was an exceptionally important year for Lekkerland. Many new agreements have been signed, including one with the leading petrol station chain. Lekkerland revenues doubled in 2007, compared to the...

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Bottled responsibility

Corporate social responsibility serves as the basis for not only long term planning and corporate strategy but it is also a criteria for the evaluation of management performance in Coca-Cola...

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