Company and Personal News

Danone shares can be subscribed

Danone would utilize the 3.05 billion euros which would came from a preferential share issue on debt repayment and the purchasing of smaller rival firms – reports Világgazdaság Online. Danone...

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Thee decline in the Hungarian food retail market has been stopped

According to Nielsen market research company's analysis of twenty European countries, the Hungarian food retail sales volume of goods remained stable in the first quarter of the year compared to...

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Growth and real optimism at McDonald's

McDonald's has maintained its leading position. Seventy-nine million guests, 12 percent growth, a $ 38.7 billion HUF in turnover and 1.54 billion operating profit were last year’s results. The company...

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The Hungarian economy has been increased in May

According to the common indicator of Világgazdaság and Ecostat – called the speed-up guide (GYIA) – after the decline of April, the economy increased by 0.33 percent in May. It...

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Deák Ferenc elected again

Deák Ferenc who is the Managing Director of Henkel Hungary has been elected as the President of the Hungarian Brand Alliance for a further two years, on the General Meeting...

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Mars Hungary – less chocolate, more pet food this year

Mars Hungary plans a turnover of 50 billion HUF for the 2009 financial year, stated, Ács Tamás the Executive Director of Mars Hungary on a press conference held in Budapest...

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No need to re-authorize the cash registers

The shops do not need to re-authorize the cash registers because of the increase in VAT and excise tax. A simple parameter modification is enough – stated the fiscal business-leader...

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Dry weather is bad for agriculture

Despite the rain falls of the recent days, 200 millimeters are still missing from the usual amount of precipitation. The dry weather can cause more than 100 billion HUF losses...

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Chiquita Ltd. abolished

The Vác based fruit trader the Chiquita Hungary Trading Ltd. will be wound up. The company majority-owned by Chiquita Banana Company B.V. registered in the Netherlands, imported fruits, especially bananas...

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Lidl plans to enter Romanian market

Discount food chain Lidl has advanced plans to enter the Romanian market and is currently scouting out potential store space, according to representatives of the company quoted by local newspaper...

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Consumer confidence in the United States is improving

The confidence indicator of Conference Board's the leading market research group increased to 54.9 points in May after April’s 40.8 points. The prior expectation was only 42.3 points. By the...

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Liquidation of Herz Salami has been started

The liquidation application against Herz Salami Ltd. became effective. It is begining of the liquidation of the 120 year old domestic company. The company's majority owner Jámbor János said, that...

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Save and invest rather than taking up loans

The economic crisis did not change the financial habits of people, however changed the usage of financial products – states the study of GfK Hungária market Researc Institute. The financial...

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Bank guarantee program to help food processors

The Food Industry Bank Guarantee Program of Hungarian Development Bank (MFB) provides a total of 37.5 billion HUF working capital loan for helping out the businesses. With the 90 percent...

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One of the big loser of the crisis is the meat industry

According to the datas of Optem Company Information Service by mid-May, winding-up proceedings has been started against 73 animal husbandry, meat trading or meat-processing companies, so meat industry is the...

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Decreasing prices at Slovakian retailers

After the chains in Slovakia are already advertised products that are cheaper than in Hungary, the Slovak retailers also began to decrease its prices. In the first quarter of 2009...

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Good news from France: In April private consumption has been increased

Contrary to the analyst expectations the French private consumption increased by 0.7 percent in April. The consumption growth surprised analysts who previously predicted 0.3 percent decline. The growth in April...

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Stores opening

Tesco, Tököl Open: 25 March Chain: Tesco Store space: 1000 m2 SKU: 20 000 Spar, Balassagyarmat Open: 30 April Chain: Spar Store space: 688* m2 SKU: 6000 Spar, Érd Open:...

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Stainless donations this year as well

Magyar Máltai Szeretetszolgálat and Vanish are to continue their campaingn to collect clothing this year as well. 8 tonnes of clothing was collected last year and cleaned in a laundry...

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Innovation apart from price might also be a guarantee of the future

Paper tissue has been the most dynamically growing segment in the domestic market of household paper products in recent years. Dry tissue is used for removing wet and greasy stains...

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Proportion of people following a healthy diet stable

According to the latest survey conducted by GfK Hungária about eating habits, practically all foods are consumed less frequently. Traditional dishes and flavours continue to remain dominant. The proportion of...

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Third place: Coke ZERO – Lauritzen Marketing – The impossible is possible

The spectacular sampling campaign organised to support the introduction of Coke Zero was a great success among consumers and members of the jury as well. Young urban males were stopped...

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Pawing Man, Crying Man and the rest

The digital campaign conducted by Heineken to promote responsible alcohol consumption under the title “Know the signs” in 2008 was a success. Five archeotypes representing the most typical forms of...

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Smurf invasion

A new customer loyalty campaign has been launched by SPAR Magyarország Kereskedelmi Kft. Customers in INTERSPAR, SPAR, Kaiser’s and Plus stores will receive Smurf figures and points depending on the...

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In-store communication and the web

Forest Papír did not use ATL communication last year. Their main BTL tool for supporting product introduction was a large display. They also have a good web site but do...

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Hungarian origin increasingly important

The freshness and good quality of products continue to remain the primary considerations for consumers, while price remains the second most important. According to the GfK Hungária Shopping Monitor and...

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BAT Hungary turning green

The efforts made by British American Tobacco Hungary in this year’s Green Office Competition were recognised by the “best work environment” title awarded by KÖVET Egyesület. The objective of this...

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Újvidék and London in the AMC program in May

AMC provided support for 16 Hungarian exhibitors attending the 76th International Agricultural and Food Industry Fair in Újvidék held between 9-16. May. A consumer promotion under the „Delikatesno iz Mađarske”...

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Tento modernised

The logo of the Tento brand has been modernised by the manufacturer Metsä Tissue. The reason behind the change was a consumer survey which had found that consumers prefer products...

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Fewer guests in the beginning of the year

The number of foreign guests served by commercial accommodation providers was down by 19 percent in January-March, compared to the same period in 2008, while the same number for domestic...

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