Company and Personal News

Premium quality and convenience from Kaiser Food

Kaiser Food attending InterMeat for the first time, presented its products at its own stand. As Szilvia Fésű, export director has told us, they intend to increase their sales in...

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Secret spices

According to Lucas Patole, chef of Lumbini teaház, those Indian meals which are far more spicier than European food cannot be prepared in the traditional way in Hungary. Spices are...

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New regional boss for Unilever

Herman Verstraeten was appointed the new regional CEO of Unilever Central Europe on 1. September. Herman Verstraeten took over the position from Tracey Rogers. He had been the CEO of...

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Champagne with crystals

Moët & Chandon champagne for Christmas will be sold in bottles decorated with Swarovski crystals. The limited edition bottles are ideal for collectors. Brut Imperial bottles come in presentation boxes,...

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Mini rolls – Marathon Foods

With its mini rolls, Marathon Foods also intends to take advantage of the boom in the German deep frozen market. According to Andrea Tuskán sales director, convenience products are increasingly...

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Stocks or protest?

The owner of a pub called Maltermeister Turm in a German town called Goslar has found a creative and unique way of expressing his criticism of the legislation banning smoking...

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Momentum from Knoppers

A TV campaign was launched by Storck Hungária Kft for the Knoppers wafer in September. With its healthy ingredients, Knoppers is expected by the company to become a dominant product...

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Biomark turned 20

Biomark celebrated its 20th birthday in October. It is a family business specialising in the import and distribution of quality food products. Most of its cheese products are of Czech...

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Ripp-Ropp worth exhibiting

Processed poultry, pork and beef was presented under the Ripp-Ropp brand, at the stand of Mar-Ne-Váll Kft. In the opinion of the owner László Markovits, they need to find export...

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Easier to understand recipe

Learning, especially from foreign sources is increasingly important for chefs today. However, converting English measures to European units is not very easy for many people surfing on the internet in...

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Dreher looking for entrepreneurs of the future again

This year, the “Young entrepreneur of the future” program is to be launched by Dreher Sörgyárak Zrt. for the third time. The winners of the competition will receive initial capital...

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New financial director for Heineken

Ákos Magyari was appointed the new financial director of Heineken Hungária Zrt. on 1. November. He had graduated at the Budapest University of Economics in 1995 and has worked for...

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Things learned by Metro-in Central and Eastern Europe

The first Metro stores in our region opened in Hungary and Poland in 1994. An account of the progress made since then has been given by Frans W. H. Muller,...

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Something new under the sun

The remaining five thousand specimens of British ice cream vans are to be utilised for selling the invention of a company called Aunt Bessie’s. This is hot potato puree sold...

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Univer celebrating by launching new projects

Apart from various events, Univer is celebrating the 60th anniversary of its foundation by launching two major projects in 2008. A new production facility is being constructed by Univer Product...

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GS1 Roadshow in five major cities

The GS1 open Day was held by GS1 Magyarország for the second time in September 2008. This is a conference for the users of GS1 systems, which offer solutions to...

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A Dutchman in Düsseldorf

Frans W. H. Muller (37) graduated at the University of Rotterdam, also obtaining an MBA. He joined the Metro subsidiary in the Netherlands in 1997. In 2002, he was elected...

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Drink of our town?

If vodka fans were asked to identify the brand with the most distinctive advertisements, four out of five would pick Absolut. This word of Latin origin is present in all...

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Towns sponsored by Heineken

A social responsibility project was launched by Heineken Hungária Sörgyárak Zrt. in October. The project is intended to provide support for towns where the brewery industry has its roots. Citizens...

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Excellent Hungarian Food in Spar chains

SPAR Magyarország Kft. has won the tender published by the Agricultural Marketing Centre for the in-store promotion of products using the Excellent Hungarian Food trademark. The campaign was launched on...

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Third in the world

Metro is the third largest retail company in the world after Wal-Mart and Carrefour, with 2,400 units world-wide in 31 countries and 270,000 employees....

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For espresso lovers

Theoretically, it is possible to make a perfect cup of espresso anywhere, provided we have expertise, good coffee, and water at adequate temperature and pressure. Handpresso is an invention which...

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IMIGe turning into POS Media

IMIGe changed its name to POS Media Hungary in September. POS Media Hungary is a media holding established in 2007, where the English SAS is also a partner....

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News

Cheaper products boosting sales for Sainsbury. Sales of the third largest British retail chain were up by 8,4 percent (5,3 percent without fuel) in the second quarter ending on 4....

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Fruit juice Lego

It is called Y-water in packaging like a tank trap, but it is a drink intended to prevent obesity in children. Content is not the only functional thing in these...

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New managing director for Hill and Knowlton

Zsófia Lakatos joined Hill and Knowlton Hungary Kft on 15. September, as managing director. She will be responsible for strategic planning and day to day operation. Previously, she had spent...

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Faith in ourselves instead of pessimism

Herman Verstraeten, the new CEO of Unilever Central Europe is back in the region after seven years in Russia. He sees tremendous progress compared to the situation seven years ago....

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Islamic pub

The first Islamic pub opened recently in Oldham is a good example of different cultures mixing. Halal Inn has everything we expect to see in a traditional British Pub, like...

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Tchibo islands in Interspar

„Tchibo islands” were opened in 6 Interspar hyper markets in the beginning of October. In addition to coffee, other brand products like clothing and sports equipment also appear at these...

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Question:

My question for István Tivadar Szabó, CEO of Cerbona is: How do you see the market position of functional food in Hungary in the light of the sales strategies followed...

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