Company and Personal News
BAT Hungary turning green
Date: 2009-05-27 08:00:00
The efforts made by British American Tobacco Hungary in this year’s Green Office Competition were recognised by the “best work environment” title awarded by KÖVET Egyesület. The objective of this...
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Double pleasure
Date: 2009-05-27 08:00:00
The MooBella ice cream vending machine makes ice cream for us, but its quite different from what we used to call “machine made” in the 70’. It takes only 45...
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Pál Dárdai and Arany Ászok supporting amateur football
Date: 2009-05-27 08:00:00
The 100th sponsorship package has been handed over by Arany Ászok Fociklub to Budapest Micro Club in the presence of Pál Dárdai, the popular midfielder of Hertha BSC. Nearly 1...
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In-store communication and the web
Date: 2009-05-27 08:00:00
Forest Papír did not use ATL communication last year. Their main BTL tool for supporting product introduction was a large display. They also have a good web site but do...
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Is less more?
Date: 2009-05-27 08:00:00
Though super premium ice cream used to be the trend not long ago, simplicity has become the new message communicated by Haagen-Dazs. Their new product named “Five” is made from...
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Consistent expansion by Lekkerland
Date: 2009-05-27 08:00:00
Lekkerland AG & Co. KG convenience boosted its revenues by 3.5 percent to EUR 11.6 billion in 2008. EBITDA was up by 9.9 percent to EUR 136 million, while EDIT...
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Tento modernised
Date: 2009-05-27 08:00:00
The logo of the Tento brand has been modernised by the manufacturer Metsä Tissue. The reason behind the change was a consumer survey which had found that consumers prefer products...
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Oh, Mr. Alcohol!
Date: 2009-05-27 08:00:00
In the past, alcohol didn’t have much to do with ice cream, but this has changed in recent years, with numerous forms of alcohol appearing in ice cream as a...
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TUC biscuit manufactured in Székesfehérvár
Date: 2009-05-27 08:00:00
A new biscuit has been added to the assortment manufactured by the Székesfehérvár plant of Győri Keksz Kft. TUC is now manufactured with traditional products like Pilóta or Albert. The...
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New player in the insurance market
Date: 2009-05-27 08:00:00
A new Hungarian insurance company, Wabard Biztosító Zrt. entered the vehicle insurance market upon receiving its license on 27. October 2008. The insurance company is owned by VKH Kft. and...
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Hold-O-Mat
Date: 2009-05-27 08:00:00
According to Heston Blumenthal, owner and chef of Fat Duck (with three Michelin stars), if a slice of meat is left to rest for ten minutes longer than necessary, then...
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Univer supporting schools
Date: 2009-05-27 08:00:00
The names of the three schools which are to receive development funds from Univer were drawn in the presence of a public notary on 30. April, concluding a seven month...
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Magyar Posta Logisztika expanding its portfolio
Date: 2009-05-27 08:00:00
Magyar Posta Logisztika (MPL) has been the leader in the Hungarian domestic CEP market for years, with a market share of nearly 30 percent in 2008. According to László Bereczki,...
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Big green disco
Date: 2009-05-27 08:00:00
Surya Club in London might as well be called an eco-disco where the Club4Climate concept helps to promote ecological consciousness. Their slogan is “Dance to save the world”. 60 percent...
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Solar energy cooling Budaörs Tesco in the summer
Date: 2009-05-27 08:00:00
A huge solar heat collector panel has been installed on the roof of the Budaörs Tesco store which will supply energy for air conditioning both in the summer and the...
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Jam for gentlemen
Date: 2009-05-27 08:00:00
Duerr & Son’s in London has celebrated its 125th birthday by producing the most expensive jam in the world, made from Sevilla orange with whiskey, champagne and gold flakes and...
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With Kinder to Paris
Date: 2009-05-27 08:00:00
The main prize in the second stage of the “As many prizes, as reasons to unwrap” prize game organised by Ferrero Magyarország to promote Kinder was drawn on 23. March....
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(HU) Flora
Date: 2009-05-27 08:00:00
„Love your heart throughout your life because this is what drives you” – we want to encourage and inspire consumers to pay attention to cardiac health and also to adopt...
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Reaching into the fridge
Date: 2009-05-27 08:00:00
The Minibar in Amsterdam offers a complex experience of waiter-free drinking without buttons or keyboards, as guests simply serve themselves from small refrigerators. The numbered refrigerators are reloaded from the...
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Mecsek Füszért generating revenues of HUF 16 billion last year
Date: 2009-05-27 08:00:00
Revenues of Mecsek Füszért totalled HUF 16 billion last year, with 240 million spent on investment. The chain is present in 9 counties with 121 Coop stores, 14 C+C stores,...
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Győri Édes keksz
Date: 2009-05-27 08:00:00
It is made for the first time in Hungary, from 100 percent natural ingredients, without artificial additives, so that families can enjoy the well known sweet flavours. New brand value...
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Tea kettles 2010
Date: 2009-05-27 08:00:00
The popularity of tea consumption in HoReCa units serves as a driving force for continuous innovation by designers. The Ronnenfeldt tea kettle is not merely an absurd creation of art,...
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Bonduelle for children
Date: 2009-05-27 08:00:00
Healthy nutrition for children is one of the key strategic objectives for Bonduelle pursued in co-operation with the Think Healthily! Program which is active in kindergartens. Bonduelle also provides training...
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(HU) Franchise híradó
Date: 2009-05-27 08:00:00
New restaurant, strange marketing The 24th Burger King unit in Hungary was opened in May. It is also the 20th in Budapest. Burger King has 11,000 units world-wide with more...
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Local farmers adopted
Date: 2009-05-27 08:00:00
One of the recent trends in countries with a highly developed gastronomic culture has been that restaurant owners and farmers join forces. For example, the Loews Hotels chain has launched...
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Record revenues for Ringier-group
Date: 2009-05-27 08:00:00
The Ringier group produced 5.3 percent growth in 2008, with revenues totalling CHF 1,536 million. Digital media accounting for 8.5 percent of total revenues achieved especially dynamic growth. Ringier Magyarország...
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Bronze Pöttyös Warehouse Raktár (FrieslandCampina) – No need for luck, IT ALL DEPENDS ON YOU!
Date: 2009-05-27 08:00:00
In the dynamic campaign conducted by Pöttyös Túró Rudi in the spring of 2008, the Pöttyös packaging turned into a currency buying over 80 kinds of crazy gifts supplied by...
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