PR
TrafikTV – where “only the results matter”
According to the analysis of RetailZOOM Kft., sales of FMCG products increased by more than 27% in National Tobaccos Shops in 2022, with sales revenue approaching HUF 170bn. TrafikTV has...
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Csonka Pici is the face of PENNY’s new PICI prices advertising campaign!
One of the leading retail store chains in Hungary started the year with a large-scale marketing and advertising campaign. The promotional campaign called PICI prices draws attention to the wallet-friendly...
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(HU) Ez lehet a vásárlás jövője a Wanzl szerint
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(HU) Így segíti a Wanzl a különböző munkafázisokat
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Wanzl innovations in the self-service zone
The Smart Exit technology not only keeps the processes of the self-service checkout zone under control, but also makes the exit uncomplicated for the customer. More room for movement, optimal...
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With Wanzl’s new technology, considerable time and labor resources can be saved
Have you ever wondered how to avoid queuing after shopping? Just read the barcode of the product before you put it in the shopping cart and pay! With the Wanzl...
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“Find your way” – this is Wanzl’s EuroShop motto this year
The retail landscape is undergoing massive change. New business formats and innovative business models are being tested, which require new technologies and renewed product display options. More and more complex...
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(HU) Vonzó borlap újborokkal – a METRO tanácsai
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An influx of funds in Hungarian agriculture
Our magazine interviewed Balázs Győrffy, president of the Hungarian Chamber of Agriculture (NAK). – What do you think about the rapidly rising food prices? Are there factors that are likely...
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Year-end collaboration between Mastercard and SPAR
Mastercard and Spar are preparing for the festive season with one of the biggest consumer promotions of the year. The parties believe that just a few occasions are enough to...
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Dunapack starts production in new factory
Hungary’s market leader corrugated board packaging company, Dunapack Kft. has opened its new factory in Dunavarsány. Our magazine interviewed sales director Ádám Pöltl product management and business development sales director of Dunapack....
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Hungarian innovation revolutionises the market: the eCashRegister is here!
CEO Gábor Várkonyi talked to our magazine about how CMO24 Hungary Zrt.’s new application, the eCashRegister will revolutionise the cash register market. – In what ways is the application innovative?...
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METRO presents the iconic red Michelin plaques to the best restaurants
This year’s Michelin Guide award ceremony took place on 3 November 2022. For several years now METRO – a Michelin Guide partner and the premium quality cooking ingredient supplier partner...
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Guaranteed low prices in the constantly changing market conditions – Innovative development projects at dm
Prices fixed for four months, dm’s private label products that offer value for money, developing online services and excellent offers to loyalty card holders – these factors have all played...
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Modernised Privát Max store in Komádi!
Kerekes Kft. started the Privát store chain in 1996, and the Privát Max grocery store opened in Komádi in 2006. The shop has gone through a complete overhaul recently, and...
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Eco-thriller, love story and a political utopia: “The Wrath of the Octopus” is out now
Humanity is facing a problem of gargantuan proportions: we have to fight the climate change and stop the overpopulation of the planet, because the Earth’s ecosystem is in grave danger....
Read moreCard acceptance also boosts business
Although many people want to pay by card, many merchants and service providers do not yet offer this option in Hungary. As a result, shoppers still often find themselves in...
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Focusing on sustainability!
SIÓ’s efforts for the protection of bees earned the Symbol of Sustainability award for the company in 2022. As the products of SIÓ-Eckes are made from fresh, healthy fruits, the...
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Reliability and traditional Hungarian flavours
These are the keys to the success of the Hungarian Treasures product range of Lidl Magyarország. Lidl launched the range – which exclusively consists of products made of Hungarian ingredients...
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Cured meats: extra risk
Sausages and salamis are among the most risky products from a food safety perspective. No heat treatment is applied when producing them, which would reduce the number of microbes. Besides...
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Sustainability has also become a major aspect in hygiene
Essity is one of the world’s leading international companies producing hygiene and health products. One of its most popular brands is Tork, which won the prestigious Business Superbrands award for...
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Chestnut puree from Prima Maroni can be stored without freezing
The chestnut puree made with Prima Maroni’s new technology can be kept in the refrigerator without freezing, is creamier and can be shaped immediately. With the process, which was developed...
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POS Services announces new trade competition
POS Services Kft. organised its 5-day trade event, SPAR Showroom in 2022 as well. A competition for designing the most creative POS tools was also part of the programme. A...
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„Everyone is a retailer and every digital device is a payment point”
Three years ago Mastercard launched its Doppio programme in Hungary, with the goal of doubling the number of card payment terminals by the autumn of 2022. Our magazine asked business...
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Consumer Brands is taking Henkel’s purposeful growth program to the next level
Consumer Brands is taking Henkel’s purposeful growth program to the next level by announcing the merger of the two global businesses, Laundry & Home Care and Beauty Care, under the...
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The new favourites of conscious shoppers are now available in Shell shops
Since its launch in August 2021, many Hungarian shoppers have got to know and like the Shell Café brand. In addition to Shell Café coffees, sandwiches and bakery items, from...
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Body+ME: Rossmann and Lilu launch new beauty brand
Body&ME is a new Hungarian brand, with products utilising a special formula. It was created by popular media personality Lilu and Attila Bíró (MPBA Mentoring Group Kft.); the latter introduced...
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Sweet dreams, maximum security? New Libresse COUR-V™ adaptive technology!
With Libresse night sanitary pads, you will have secure and leak-proof sleep and wake up fresh! The anatomy of the female body cannot be changed, on the other hand, sanitary...
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Zewa makes the holidays magical with products dressed for winter
Magical Winter Limited Edition tissues and toilet papers are out, with a unique design to get you in the spirit of the season! What really captures the spirit of the...
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