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Digital in-store marketing in tobacco shops – how to reach hundreds of thousands of consumers in 90 seconds
Date: 2022-11-14 10:54:28

DigInStore Zrt.’s TrafikTV digital solutions can help companies improve their sales performance in National Tobacco Shops. So far research results from Hungary haven’t proven how much TrafikTV’s cost-efficient solutions can...

(HU) Új vegán szendvicsfeltétek az ALDI-ban
Date: 2022-11-10 17:27:28

Sorry, this entry is only available in HU....

I am Szent-Györgyi
Date: 2022-11-09 10:44:25

There are legendary stories about professor Albert Szent-Györgyi, and now a new book, full of adventure, romance and revelations, tells what really happened in the great man’s life. “I am...

The Future of Bread lies in its Past
Date: 2022-11-07 11:00:44

Consumers like tasty, quality bread, so Puratos has decided to find out what the Best Bread of the Future will be like. The result was surprising: the Future of Bread...

PICK’s new image campaign is a milestone in brand building and salami communication
Date: 2022-11-07 09:45:06

In this year’s PICK image campaign our shared memories enter the spotlight, as the central element of the campaign is an emotional film footage, with which we can relive the...

(HU) Új desszert az ALDI-ban
Date: 2022-11-03 14:30:11

Sorry, this entry is only available in HU....

(HU) Frissen sütött vegán finomság az ALDI-ban
Date: 2022-10-20 18:23:29

Sorry, this entry is only available in HU....

Public health programmes from OGYÉI, with funding from NETA money
Date: 2022-10-18 10:08:15

The National Institute of Pharmacy and Nutrition (OGYÉI) focuses on the most urgent public health issues with its programmes funded from the public health product tax (NETA). Our magazine interviewed...

Saving money and time in logistics with logistics management software
Date: 2022-10-17 18:25:37

Nowadays there are more and more challenges when it comes to performing logistics tasks: skyrocketing fuel prices, the lack of skilled workers, fierce competition and increasing customer requirements all cause...

Renewal from Mizo: New type of communication with consumers from this autumn
Date: 2022-10-13 10:32:30

Member of the Bonafarm Group, Sole-Mizo Zrt. is the biggest dairy company in the region, processing about 400 million litres of milk annually. The company employs nearly 1,300 people in...

SPAR’s Regional Treasures programme is looking for new partners
Date: 2022-10-12 09:39:05

SPAR’s Regional Treasures seeks to give small farmers and family businesses the chance to appear with their products on the shelves of SPAR stores. These high quality groceries bear the...

Quality is a competitive advantage also on the roads
Date: 2022-10-11 08:28:14

Being the number one among the best Szemerey+Plus Zrt. serves its partners, 95% of which are engaged in the FMCG sector, through an optimized distribution system across Hungary. 170 of...

Orbico celebrates 10th anniversary with portfolio expansion
Date: 2022-10-10 10:37:26

Orbico Hungary Kft. is 10 years old and our magazine interviewed general manager Zoltán Becze on this occasion. A member of the Orbico Group, the company supplies more than 8,000...

Delicious flavours from PlantRevolt
Date: 2022-10-10 08:30:59

Since last year our products aren’t only available for the HoReCa sector, but also for the customers of grocery stores. Our food engineers are always busy developing new products and...

MOL’s new mineral water brand arrives in recycled bottle
Date: 2022-09-29 08:56:41

MOL’s new mineral water brand, Fonte Natura is available in 100% recycled PET bottle packaging, in fizzy and still version, in 0.75- and 1.5-litre sizes. This premium quality water is...

Dm goes packaging-free for a sustainable future!
Date: 2022-09-29 08:02:22

Sustainability efforts are gaining ground in Hungary as well, so more and more shoppers want to change their habits and reduce their ecological footprints. Two years ago dm reacted to...

Cash For Touch – SoftPOS Boosts Shopping Experience
Date: 2022-09-21 18:00:07

Solving a problem in a single move – one of the most valuable improvements modern technology can offer for the efficiency of our accelerated lifestyles. It’s no coincidence that online...

Sustainability is part of SPAR’s business strategy
Date: 2022-09-21 12:05:22

Since 2019 SPAR Magyarország has been using the “SPAR – For a sustainable future” umbrella brand for its sustainability goals and activities. The company believes that environmentally conscious shoppers, together...

”We want to be part of the solution”
Date: 2022-09-21 10:52:25

Interview with Judit Szalóky Tóth, public affairs manager of Coca-Cola Hungary , and vice president of the Hungarian Marketing Association’s Green Chapter: “We make brands and products that people love,...

A new era has dawned for retail leaflets
Date: 2022-09-20 10:15:41

The promotional leaflets of retailers still represent one of the most effective ways to present their offers to customers. Since 2021 paper prices and energy costs have been growing fast,...

Tesco mini shops at Shell: Quick shopping and friendly prices
Date: 2022-09-20 08:29:15

Shopping in the Tesco mini shops at Shell service stations can save a lot of time: while the car is filled with fuel, high quality food and pet food products...

plusmarket: The Hungarian drugstore
Date: 2022-09-19 11:02:29

The plusmarket franchise is a 100% Hungarian-owned drugstore chain, with an annual expansion rate above 15% and steadily growing sales for member stores. Besides Budapest, plusmarket drugstores are present in...

This is how Mercarius has remained successful, despite the difficult market conditions
Date: 2022-09-19 10:52:59

Mercarius is the biggest Hungarian-owned fleet management company, with a fleet of more than 12,000 vehicles and more than 500 customers. Their services include repair and maintenance – now offered...

Trax retail technology brings reform to the FMCG sector
Date: 2022-09-19 10:39:30

Trax aims to be the business of the future with its digital technologies – such as image recognition and computer vision solutions – in the fast moving consumer goods (FMCG)...

Walking out of the store means you have already paid
Date: 2022-09-16 09:28:52

Kende Retail Operation and Mastercard revolutionise the working of physical stores Just taking a product off the shelf and walking out of the store – this is a really attractive...

Model project of the successful Shell Café network debuts in Hungary, and offers a new kind of shopping experience
Date: 2022-09-16 08:29:05

The Hungarian Shell Café network is one year old and recently a new type of unit has been added to the chain: the world’s first Shell Café destination store opened...

A smoke-free future is our common interest
Date: 2022-09-15 09:32:42

Many people know that smoking can cause several different illnesses; fewer people know that the main culprit isn’t nicotine, but the harmful and potentially harmful chemicals in cigarette smoke. Still,...

The future has already started! – Auchan’s complex sustainability strategy
Date: 2022-09-14 09:12:56

This summer Auchan Magyarország established a special directorate for implementing its environmental, social and governance (ESG) strategy. The company wants to reduce CO2 emission from store operations by 46% and to...

Sustainability has to become a core value for every market player
Date: 2022-09-13 09:19:53

Mastercard won the Symbol of Sustainability 2022 award. Our magazine asked senior marketing specialist Anna Rácz, who is also head of the company’s Green Team, about their sustainability efforts. –...

50th anniversary of Danone’s economic and social “Dual Project”
Date: 2022-09-13 08:39:23

50 years ago, Antoine Riboud, co-founder and former CEO of Danone, shared in his pioneering speech that economic and social goals must be interdependent, and business success should always go...

Digital in-store marketing in tobacco shops – how to reach hundreds of thousands of consumers in 90 seconds Date: 2022-11-14 10:54:28

(HU) Új vegán szendvicsfeltétek az ALDI-ban Date: 2022-11-10 17:27:28

I am Szent-Györgyi Date: 2022-11-09 10:44:25

The Future of Bread lies in its Past Date: 2022-11-07 11:00:44

PICK’s new image campaign is a milestone in brand building and salami communication Date: 2022-11-07 09:45:06

(HU) Új desszert az ALDI-ban Date: 2022-11-03 14:30:11

(HU) Frissen sütött vegán finomság az ALDI-ban Date: 2022-10-20 18:23:29

Public health programmes from OGYÉI, with funding from NETA money Date: 2022-10-18 10:08:15

Saving money and time in logistics with logistics management software Date: 2022-10-17 18:25:37

Renewal from Mizo: New type of communication with consumers from this autumn Date: 2022-10-13 10:32:30

SPAR’s Regional Treasures programme is looking for new partners Date: 2022-10-12 09:39:05

Quality is a competitive advantage also on the roads Date: 2022-10-11 08:28:14

Orbico celebrates 10th anniversary with portfolio expansion Date: 2022-10-10 10:37:26

Delicious flavours from PlantRevolt Date: 2022-10-10 08:30:59

MOL’s new mineral water brand arrives in recycled bottle Date: 2022-09-29 08:56:41

Dm goes packaging-free for a sustainable future! Date: 2022-09-29 08:02:22

Cash For Touch – SoftPOS Boosts Shopping Experience Date: 2022-09-21 18:00:07

Sustainability is part of SPAR’s business strategy Date: 2022-09-21 12:05:22

”We want to be part of the solution” Date: 2022-09-21 10:52:25

A new era has dawned for retail leaflets Date: 2022-09-20 10:15:41

Tesco mini shops at Shell: Quick shopping and friendly prices Date: 2022-09-20 08:29:15

plusmarket: The Hungarian drugstore Date: 2022-09-19 11:02:29

This is how Mercarius has remained successful, despite the difficult market conditions Date: 2022-09-19 10:52:59

Trax retail technology brings reform to the FMCG sector Date: 2022-09-19 10:39:30

Walking out of the store means you have already paid Date: 2022-09-16 09:28:52

Model project of the successful Shell Café network debuts in Hungary, and offers a new kind of shopping experience Date: 2022-09-16 08:29:05

A smoke-free future is our common interest Date: 2022-09-15 09:32:42

The future has already started! – Auchan’s complex sustainability strategy Date: 2022-09-14 09:12:56

Sustainability has to become a core value for every market player Date: 2022-09-13 09:19:53

50th anniversary of Danone’s economic and social “Dual Project” Date: 2022-09-13 08:39:23

Digital in-store marketing in tobacco shops – how to reach hundreds of thousands of consumers in 90 seconds
Date: 2022-11-14 10:54:28

(HU) Új vegán szendvicsfeltétek az ALDI-ban
Date: 2022-11-10 17:27:28

I am Szent-Györgyi
Date: 2022-11-09 10:44:25

The Future of Bread lies in its Past
Date: 2022-11-07 11:00:44

PICK’s new image campaign is a milestone in brand building and salami communication
Date: 2022-11-07 09:45:06

(HU) Új desszert az ALDI-ban
Date: 2022-11-03 14:30:11

(HU) Frissen sütött vegán finomság az ALDI-ban
Date: 2022-10-20 18:23:29

Public health programmes from OGYÉI, with funding from NETA money
Date: 2022-10-18 10:08:15

Saving money and time in logistics with logistics management software
Date: 2022-10-17 18:25:37

Renewal from Mizo: New type of communication with consumers from this autumn
Date: 2022-10-13 10:32:30

SPAR’s Regional Treasures programme is looking for new partners
Date: 2022-10-12 09:39:05

Quality is a competitive advantage also on the roads
Date: 2022-10-11 08:28:14

Orbico celebrates 10th anniversary with portfolio expansion
Date: 2022-10-10 10:37:26

Delicious flavours from PlantRevolt
Date: 2022-10-10 08:30:59

MOL’s new mineral water brand arrives in recycled bottle
Date: 2022-09-29 08:56:41

Dm goes packaging-free for a sustainable future!
Date: 2022-09-29 08:02:22

Cash For Touch – SoftPOS Boosts Shopping Experience
Date: 2022-09-21 18:00:07

Sustainability is part of SPAR’s business strategy
Date: 2022-09-21 12:05:22

”We want to be part of the solution”
Date: 2022-09-21 10:52:25

A new era has dawned for retail leaflets
Date: 2022-09-20 10:15:41

Tesco mini shops at Shell: Quick shopping and friendly prices
Date: 2022-09-20 08:29:15

plusmarket: The Hungarian drugstore
Date: 2022-09-19 11:02:29

This is how Mercarius has remained successful, despite the difficult market conditions
Date: 2022-09-19 10:52:59

Trax retail technology brings reform to the FMCG sector
Date: 2022-09-19 10:39:30

Walking out of the store means you have already paid
Date: 2022-09-16 09:28:52

Model project of the successful Shell Café network debuts in Hungary, and offers a new kind of shopping experience
Date: 2022-09-16 08:29:05

A smoke-free future is our common interest
Date: 2022-09-15 09:32:42

The future has already started! – Auchan’s complex sustainability strategy
Date: 2022-09-14 09:12:56

Sustainability has to become a core value for every market player
Date: 2022-09-13 09:19:53

50th anniversary of Danone’s economic and social “Dual Project”
Date: 2022-09-13 08:39:23