More promotions and low prices – this is how Lidl helps Hungarians

By: Trademagazin editor Date: 2023. 06. 19. 11:31

Judit Tőzsér, head of company communication with Lidl Magyarország speaks about 2022 and this year’s plans.

Lidl logo

Judit Tőzsér
head of company communication
Lidl Magyarország

– What was 2022 like for Lidl?

– Thanks to our large selection of quality products and good prices, Lidl became Hungary’s No.1 FMCG retailer for the third time in a row, with HUF 1,190bn gross sales. We operate 197 stores and employ approximately 8,000 people in Hungary. In the previous financial year we spent more than HUF 52bn on wages, and colleagues also received various benefits. Our biggest investment was opening the 4th Lidl logistics centre in Ecser. As part of the “Lidl for Hungarian Suppliers” programme, we contributed to the export sales of the Hungarian wine sector by HUF 14.2bn in 2022. We are very proud to have been named “Fruit and Vegetable Retailer of the Year” last year. Lidl Magyaroszág published its 2nd Sustainability Report too, which shows in a transparent fashion what we do for a better future on a daily basis.

– How did Lidl react to the transformed consumption habits?

– Because of the inflation and the energy crisis, shoppers are much more cautious with their spending, therefore demand has increased for products in promotion. In this situation we decided to offer even better prices and more promotions. Thanks to our digital loyalty programme, the free-download Lidl Plus application gives even more discounts to users. There is a Hungarian website that analyses the shopping baskets on a monthly basis, and they found that Lidl’s was the cheapest in most months in 2022.

– What are your plans for the future?

– It is important for us to be an engine of growth for the Hungarian economy. As the market leader FMCG retail chain, we also wish to help Hungarian supplier partners and promote excellent Hungarian products in both Hungary and abroad. This year we have cut the prices of several hundred products, and will carry on with this price slashing policy. Lidl will also work on strengthening its employer brand further. (x)

Wineries can count on Lidl

Lidl Magyarország is a stable partner of Hungarian winemakers, promoting Hungarian wines in the domestic market, and helping them enter export markets via the Lidl Wine Expo initiative. In 2022 the company purchased almost HUF 8bn worth of wines from Hungarian suppliers (an 80% increase in just 5 years) and sold more than 15 million bottles of Hungarian wine in foreign markets. Shoppers can choose from more than 200 different Hungarian wines in 16 European countries.

Between 2018 and 2022, Lidl contributed to the business success of the Hungarian wine sector with more than HUF 60bn. This year two private label wines of Lidl Magyarország – 5 Puttonyos Tokaji Aszú and Feind Magaspart – came home with a gold medal from the Berliner Wein Trophy competition. //