Tag "Lidl Magyarország"

Lidl buildings going green

Lidl Magyarország acquired the EDGE green building certification for all of its stores by the end of 2023, which is an important milestone in the company’s energy efficiency targets, informed...

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Lidl: from hard discounter to market-leading retailer

Lidl started its operations in Hungary on 18 November 2004 and today it is the first choice for 3.5 million consumers when it comes to shopping.   Currently 210 stores...

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Retailer of the Year 2024 winners announced

For the 10th time Trade magazin has invited points of sale and store chains registered in Hungary to compete in 2024. The competition has a new name this year, plus a...

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Gold medal winner wines in Lidl’s product selection

Ten years ago Lidl Magyarország committed itself to promoting Hungarian wines. As part of its “Lidl for Hungarian Suppliers” programme, Hungary’s leading grocery retailer made the promotion of Hungarian wines...

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The secret of Lidl’s success: this is how the supermarket chain became the market leader from a low-cost discount store

At a press conference organized on the occasion of Lidl Hungary’s 20th birthday, it presented the company’s results over two decades and the secret of its success. In the 2023...

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The winners of the Lidl food heroes competition have been announced

Lidl Hungary’s Food Heroes competition, organized by the discount chain for upper elementary school students on the occasion of World Food Waste Day, has ended successfully. More than 1,000 entries...

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The former chairman of Lidl Hungary’s board of directors and his colleague also received prestigious recognition on the European Trade Day

The former manager and employee of Lidl Hungary received prestigious professional awards on the occasion of the European Trade Day. Jenő Grósz, Lidl International board member responsible for several countries,...

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Lidl donates more than HUF 100 million worth of food to Heim Pál Children’s Hospital

Lidl Magyarország has been supporting the Heim Pál National Paediatric Institute through its foundation for five years now. Recently the contract has been extended for another year and the donation...

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Comprehensive food rescue programme at Lidl

Lidl Magyarország is actively involved in the global fight against food waste through its comprehensive food rescue programme. As part of the nationwide “Save it!” initiative, wonky fruit and vegetables...

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Lidl Hungary became the store chain of the year

Lidl Hungary won the Retailer of the Year competition. The company, which is 20 years old this year, was able to take home 3 awards and a special award, including...

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All of Lidl’s own stores have received the EDGE green building certification

Lidl Hungary, which turns 20 this year, continues to consider it a priority task to develop operational processes as sustainable as possible as a responsible store chain, focusing, among other...

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Lidl supports the Heim Pál National Pediatric Inzetez with a donation worth more than HUF 100 million

Hungary’s market-leading retail store chain has extended its five-year sponsorship cooperation with the Foundation for the Development of the Heim Pál Children’s Hospital. According to the new agreement, over the...

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On the road to the future with alternative drive vehicles

For Lidl sustainable operation is one of the most important goals for creating a liveable future, at the same time being aware that transporting goods has a significant impact on...

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Then the doctor came…

The Food and Agriculture Organisation of the United Nations (FAO) defines functional foods as those that provide specific health benefits beyond basic nutrition, including the prevention and treatment of illnesses...

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Lidl Hungary offers students an attractive (and not only) seasonal job opportunity

This year, Lidl Hungary also offers a wide range of seasonal work opportunities for students, especially during the summer. The retail chain employs students in its seasonal stores and flagship...

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The price reduction continues at Lidl: another 190 products are available up to 25% cheaper

Lidl Hungary continues its long-term price reduction program announced to support Hungarian families. In this way, another 190 products are available at an even more favorable price in the stores...

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Lidl organized its Telitálka campaign for the 12th time this year

This year, Lidl Hungary organized its Telitálka campaign for the 12th time to draw attention to the importance of responsible animal husbandry and to contribute to the supply of shelter...

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School supplies are arriving in Lidl stores

Although the summer vacation is still going on, Lidl Hungary is already helping to prepare for the start of school. The latest back-to-school catalog of the discount chain has been...

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Lidl stays in the No.1 spot

For the fourth time Lidl is at the top of Trade magazin’s FMCG retailer ranking. Head of company communication Judit Tőzsér helps to look back on 2023. “We are delighted...

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Decade-long partnership with Hungarian wineries

Promoting Hungarian products and export increasing activities have always been important for Lidl Magyarország. The chain decided back in 2014 to give priority to popularising excellent Hungarian bottled wines as...

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Lidl Hungary’s communication tools continue to expand

Lidl Hungary’s communication toolkit continues to expand and at the same time its social media presence, so as of today it is also available on TikTok. The site’s followers can...

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Sport as a marketing supertool

Over the years sport has become a top marketing tool, used by companies around the world to increase their brand equities, communicate their messages and reach their target groups. Sports...

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Using Lidl Plus will be even easier

Lidl’s highly popular digital loyalty program, Lidl Plus, is renewed today. Thanks to the changes, using the application becomes even easier, because the newly introduced offers no longer need to...

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What makes a successful Christmas television ad?

Trade magazin launched the first Christmas TV ad competition last December. The submitted commercials were voted on by the public between 5 and 20 December. Lidl’s ad was voted the...

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Lidl Sustainability Report wins Green Frog Award 2023

Lidl Magyarország puts great emphasis on operating as a responsible company in every field. This article is available for reading in Trade magazin 2024/2-3 This commitment is reflected in its...

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Several commercial chains will be closed on December 24

Several retail chains, such as PENNY Market Kft., Lidl Hungary, Rossmann and Mountex, will also be closed on December 24, however, in the preceding days, the stores will typically wait...

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Unique truck fleet at Lidl

Lidl Hungary, Hungary’s leading food retail chain, has introduced alternative drive vehicles in order to reduce its environmental impact from the delivery of goods to stores. As a sign of...

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Wines and wine connoisseurs

This article is available for reading in Trade magazin 2023/11. “METRO keeps developing and systematically introducing a multi-channel wholesale selling model based on professional buyers, in every product category and...

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The triumph of the popular meat product brand

Lidl Magyarország’s product development strategy focuses on promoting a healthy and balanced diet through its products. In 2019 Lidl launched the Pikok Pure range to contribute to the healthy diet...

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Az élelmiszer-pazarlás visszaszorításáért küzd a Lidl is!

Felelős vállalatként a Lidl Magyarország mindent megtesz annak érdekében, hogy elkerülje az élelmiszer-felesleg keletkezését, illetve a kínálatban megmaradó élelmiszert megmentse a hulladékká válástól. E célt szem előtt tartja működése során – egyrészt igyekszik az...

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