Tag "Lidl Magyarország"

Sport as a marketing supertool

Over the years sport has become a top marketing tool, used by companies around the world to increase their brand equities, communicate their messages and reach their target groups. Sports...

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Using Lidl Plus will be even easier

Lidl’s highly popular digital loyalty program, Lidl Plus, is renewed today. Thanks to the changes, using the application becomes even easier, because the newly introduced offers no longer need to...

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What makes a successful Christmas television ad?

Trade magazin launched the first Christmas TV ad competition last December. The submitted commercials were voted on by the public between 5 and 20 December. Lidl’s ad was voted the...

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Lidl Sustainability Report wins Green Frog Award 2023

Lidl Magyarország puts great emphasis on operating as a responsible company in every field. This article is available for reading in Trade magazin 2024/2-3 This commitment is reflected in its...

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Several commercial chains will be closed on December 24

Several retail chains, such as PENNY Market Kft., Lidl Hungary, Rossmann and Mountex, will also be closed on December 24, however, in the preceding days, the stores will typically wait...

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Unique truck fleet at Lidl

Lidl Hungary, Hungary’s leading food retail chain, has introduced alternative drive vehicles in order to reduce its environmental impact from the delivery of goods to stores. As a sign of...

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Wines and wine connoisseurs

This article is available for reading in Trade magazin 2023/11. “METRO keeps developing and systematically introducing a multi-channel wholesale selling model based on professional buyers, in every product category and...

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The triumph of the popular meat product brand

Lidl Magyarország’s product development strategy focuses on promoting a healthy and balanced diet through its products. In 2019 Lidl launched the Pikok Pure range to contribute to the healthy diet...

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Az élelmiszer-pazarlás visszaszorításáért küzd a Lidl is!

Felelős vállalatként a Lidl Magyarország mindent megtesz annak érdekében, hogy elkerülje az élelmiszer-felesleg keletkezését, illetve a kínálatban megmaradó élelmiszert megmentse a hulladékká válástól. E célt szem előtt tartja működése során – egyrészt igyekszik az...

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School supplies arrive at Lidl stores at last year’s prices

Lidl Hungary’s back-to-school catalog has been published, which includes a wide range of school supplies, creative tools, books and other products related to learning. In the case of the goods...

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The domestic melon season is starting – Lidl expects a huge increase in exports

Starting today, Lidl Hungary’s warehouses will only receive watermelons from Hungarian suppliers, which will soon arrive in the stores as well. This marks the start of the domestic watermelon season...

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Special Hungarian tomato plants in Lidl stores

From 4 May Hungarian Lidl stores are temporarily selling the ecological tomato plants of the Research Institute of Organic Agriculture. The organically produced plants are characteristic of the growing regions,...

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More promotions and low prices – this is how Lidl helps Hungarians

Judit Tőzsér, head of company communication with Lidl Magyarország speaks about 2022 and this year’s plans. – What was 2022 like for Lidl? – Thanks to our large selection of...

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This year’s “Inno d’Or – Innovation of the Year” awards were presented at the Innovation Day conference

For the third time, Trade magazine organised the award ceremony of the contest that first took place in 2021, as part of the programme of a one-day conference. This article...

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130 entries arrived to Lidl’s in-school educational competition

Lidl Hungary’s 8th “Healthy in the classroom” awareness raising campaign was a great success. More than 130 entries were sent in by 71 schools from all over Hungary. Organised in partnership...

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The price of dairy products in Lidl continues to fall

Lidl Hungary is once again reducing the consumer prices of more than 60 dairy products, so that some products will cost up to 20% less in stores from June 5....

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The awareness-raising campaign of Lidl Hungary, Healthy at the school desk, has ended successfully

In the framework of the competition announced for elementary school classes, more than 130 projects were received from 71 schools across the country. The purpose of the tender announced with...

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All kinds of everything

First the pandemic then the war in Ukraine – these events had a huge impact on the category of gluten-free products as well. Ingredients, raw materials, packaging materials, energy and...

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Lidl and Pikok Pure are also among the best brands this year

Lidl Hungary, the country’s market-leading retail chain, won the Superbrands award for the eleventh time and thus once again entered the ranking of the best domestic brands, as did Pikok...

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Lidl became a Trusted Employer again

The 2023/2024 Trusted Employer awards were presented, which Lidl Hungary won for the fourth time. The German-Hungarian Chamber of Industry and Commerce (DUIHK) awards awards to companies that take care...

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Lidl is reducing the price of another hundred products

Starting today, Lidl Hungary will reduce the consumer prices of another 100 products, including more than 50 basic dairy products. Thanks to the measure, some goods are available at up...

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Sustainability goals at Lidl Magyarország

Sustainability influences the lives of all of us, and we need to act in every field of life if we want to stop the climate change. Since 1 January 2022...

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Lidl has set new goals to promote conscious nutrition

Lidl has adopted an international package of measures to promote conscious nutrition, which includes the development of both the product range and communication. The aim of the supermarket chain is...

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Reliability and traditional Hungarian flavours

These are the keys to the success of the Hungarian Treasures product range of Lidl Magyarország. Lidl launched the range – which exclusively consists of products made of Hungarian ingredients...

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LIDL Hungary’s second sustainability report has been published

Lidl Hungary assumes responsibility in all areas where it affects people and the environment as a company. In the past two years, the discount chain further strengthened its commitment to...

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The Hazánk Kincsei product line was chosen as one of the best Hungarian brands

For the fourth year in a row, Lidl Hungary’s Treasures of Hungary product line received the MagyarBrands award, which designates the best domestic brands, and this year two of them,...

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Sustainability in every field of life

The 5R rule Dr Zoltán Fehér, conservation manager at WWF Magyarország: “The 5R rule (Refuse, Reduce, Reuse, Recycle, Rot) explains what we should do in our daily lives for the...

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Magazine: Growing Hungarian product selection in Lidl stores

Lidl’s Hungarian presence involves 191 stores and 4 logistics centres, with more than 8,500 employees. Sales had been growing steadily and by last year the discounter became Hungary’s No.1 FMCG...

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Every 4th customer uses the Lidl Plus app

Lidl Magyarország launched its digital loyalty programme one year ago, and already every 4th customer uses the Lidl Plus app. Shoppers have redeemed more than 15 million discount coupons so...

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Lidl supports shelter pets with ten tons of pet food

With the help of its customers, LIDl Hungary supports the NOÉ Animal Home Foundation and the REX Dog Home Foundation with a total of nearly 10,000 kilograms of pet food....

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