Further objectives for promoting a conscious and more sustainable lifestyle

By: Trademagazin editor Date: 2023. 05. 08. 11:31

Lidl has launched the Planetary Health Diet programme, which seeks to offer the best product selection in its stores by 2025 for making conscious consumer decisions when shopping.

Tőzsér Judit_Lidl

Judit Tőzsér
head of corporate communications
Lidl Magyarország

For a more transparent communication, Lidl has started using the Nutri-Score label on some of its private label products. The discounter has also decided to follow the guidelines of the World Health Organisation (WHO), and not to advertise foods with high saturated fat, sugar or salt content for children (with the exception of the Christmas, Easter and Halloween promotional periods).

At the end of last year Lidl started a food saving initiative as well: fruit and vegetables that don’t look perfect but are still edible can be bought in 3.5kg boxes, for the extremely favourable price of HUF 399. This way Lidl seeks to carry on working for a more sustainable future, and at the same to make fruit and vegetables more widely available for a healthier diet. The boxes can be found on special displays at the checkout in every Hungarian Lidl store.

”For many years we have been working for a healthier, more conscious diet of our customers, at the same time protecting the environment as well. Our new and improved product selection offers shoppers more sustainable and healthy food choices than before”

– told Judit Tőzsér, head of company communication.


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