Numerous developments and recognitions on last year’s balance sheet

Reál Hungária started 2022 with the integration of two regional centres. As of 1 January, the central region took over the product supply of franchise partners in the Zala and the Great Plain regions. Another important step was the opening of the new C+C store in Zalaegerszeg on 4 April 2022, which is also responsible for supplying the northern shore of Lake Balaton. Reál Hungária continued to modernise its own-operation stores. The retailer is supporting and encouraging its franchise partners to revamp the interiors and exteriors of their stores – this is a priority from 2023. Sales of Reál Hungária’s private label products are growing fast.

Updated communication

Reál Hungária is constantly improving its loyalty app. At the moment they use it in two regions and only in their own stores, but in 2023 they plan to launch a nationwide loyalty programme that their franchise partners can join.

“Last year we fundamentally renewed our entire marketing communication. In February we began repositioning the chain, including the image communication campaign, Reál Légió, which seeks to raise the profile of the Reál brand. In addition to this, we focus much more on online communication”

– explained Lívia Jeszenszki.

Last year the company changed its Little Heroes Programme, so that in addition to primary school classes, they can now also support kindergarten groups in making their travel, equipment, and other dreams come true. (x)