News and articles
Lidl online’s launch is the most anticipated
According to Reacty Digital’s annual e-commerce survey, 39 percent of Hungarian consumers bought fashion items online last year and 38 percent purchased small and large household appliances. One third of...
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Consumers older than 50 years are also online shoppers now
E-commerce is booming and this won’t change after the pandemic either. A Payment Experience Report (www.fizetesielmeny.hu) commissioned by Mastercard has revealed that 6 from 100 Hungarians order online minimum once...
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DoDo celebrates one year in Hungary
Czech home delivery specialist DoDo started in Hungary with 9 vehicles on 11 May 2020. Today they deliver with more than 70 vehicles and employ 150 people. DoDo has developed...
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Lidl launches digital loyalty programme
Hungary’s first only-digital, very complex loyalty programme Lidl Plus was launched on 20 May. There is no need for a plastic card and unlike other loyalty programmes, Lidl Plus offers...
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Trade magazin wins sixth Business Superbrands Award
We would like to say thank you to our readers and partners for helping us win the Business Superbrands recognition for the 6th time. This prize compels us to continue...
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FAO: Global food prices rise at rapid pace in May
Global food prices rose in May at their fastest monthly rate in more than a decade, even as world cereal production is on course to reach a new record high,...
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Coca-Cola is now a global partner in cleaning rivers and oceans
The Coca-Cola Company was the first global partner to join the river programme of Rotterdam-based non-profit organisation The Ocean Cleanup. In the next year and half waste collection systems will...
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PENNY Market develops its Karcag distribution centre
PENNY Market has started a large-scale development project in its distribution centre in Karcag. By the end of August 2022 the facility will be 30,000m² bigger and the building itself...
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HELL unveils summer limited edition series
At the end of April two intense summer flavours, the limited edition versions of HELL SUMMER COOL energy drink were launched: HELL BEACH PINK in melon flavour and HELL BEACH...
Read moreDigital and sustainability investments have the potential to create millions of jobs in Europe by 2030
Rapid investment in digital technology and sustainability could create up to 5.7 million new jobs in Europe by 2030, according to a joint research by Accenture, a global service provider,...
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The FMCG retailer ranking for 2020 is out – Lidl has reached the No.1 spot!
There is always a reason why it is worth waiting for Trade magazin’s FMCG retailer ranking every year, sometimes one or two surprises are revealed, while at other times a...
Read moreMcDonald’s spends 800 million forints in Hungary on the replacement of plastic equipment
McDonald’s in Hungary is spending 800 million forints to remove disposable plastics from its system, the restaurant chain told MTI on Thursday. McDonald’s has pledged to replace disposable plastic packaging...
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Hungarian Marketing Association starts special award programme
The Hungarian Marketing Association (MMSZ) has launched the Marketing Talent Award programme, with HEINEKEN Hungária Zrt. and Magyar Telekom Nyrt. as co-founders and Provident Pénzügyi Zrt. as the main sponsor....
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Me@Walmart workplace app and smartphones
Walmart announced on 3rd June that it’s launching Me@Walmart, a new workplace app that allows associates to schedule shifts, clock in, troubleshoot daily tasks and, eventually, replenish products more efficiently. In a blog...
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GVH and Nébih strengthen ties
The Hungarian Competition Authority (GVH) and the National Food Chain Safety Office (Nébih) have signed a partnership agreement. These two organisations primarily need to work together in protecting agricultural and...
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Fighting those extra kilos with salads
In May Eisberg started its Salad Month initiative for the first time, calling attention to the importance of a diverse and balanced diet. Eisberg urges consumers to regularly have as...
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Lead Ventures joined Recart
Recart in Budapest has so far generated more than $200 million in additional revenue for its customers. The mobile marketing platform helps thousands of webshops by, among other things, analyzing...
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P&G closes first half of 2021 with nearly $50 million donation
Procter&gamble continued its donation programme to alleviate the situation caused by the Covid-19 epidemic in 2021 and has so far helped local organizations and communities in Hungary with nearly HUF...
Read moreAM: The Hegykő parsley root also received EU protection
The name Hegykő parsley root (Hegykői petrezselyemgyökér) has been granted EU protection by the European Commission, the Ministry of Agriculture told MTI on Thursday. As a result of the Ministry...
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METRO keeps up with the needs of healthy lifestyle followers
Health-conscious lifestyles are becoming increasingly popular worldwide. In Europe, the number of people who buy products for healthy lifestyles has increased by 35% in recent years. This trend has been...
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Johnnie Walker Celebrates 200 Years Of Progress
2020 marks 200 years since John Walker, first threw open the doors to a grocer’s shop in Scotland and began a journey that has led Johnnie Walker to being the...
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Coop Switzerland Introduces Organic Ingredients For In-Store Coffee
Coop Switzerland has announced that it is switching to organic ingredients for coffee machines at its supermarkets and restaurants. Coffee, milk, cream and sugar offered at its coffee machines are...
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Fraunhofer Institute fights food waste through active packaging innovation project
Fraunhofer Institute’s Process Engineering and Packaging IVV division is reporting progress in its international project to develop packaging solutions effective against food waste. Food retailers discard up to half of...
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Birchbox launches refillable beauty brand Re.fil
As refillable beauty solutions gain traction — from Love Beauty and Planet’s refillable hair care products at Target to Loop’s partnership with Ulta to create reusable containers — Birchbox is...
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These single-use plastics must be gone by 1 July
From 1 July, certain single-use plastic products will be prohibited from being placed on the market, according to a government decree published in the Hungarian Gazette. The legislation also lists...
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Brutal product fee increase coming in July
From 1 July, the product fee for plastic bags used in shops will increase brutally, at the same time as the government decree aimed at transience of the so-called SUP...
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Blokkk.com: Household consumption expenditure fell by 3.8%
Family spending in the first quarter of 2021 dragged the economy down, not slightly. Household consumption expenditure decreased by 3.8%. The wallets couldn’t have opened up because the storefronts were...
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We shop differently, we spend less, we live differently because of the epidemic
The willingness to spend has plummeted, the sense of savings has increased, and contactless has become the most characteristic expression of the epidemiological period – across Europe, payment, shopping habits...
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Applications for the renewal of smaller livestock farms can be submitted
Applications for the development of smaller livestock farms can be submitted until July 22. The amount available for support is 30 billion HUF – Minister of Agriculture Nagy István announced...
Read moreAM: call for proposals to support the renewal of horticultural plants has been issued
The Ministry of Agriculture (AM) announced a tender for the renewal of horticultural plants with a budget of 50 billion HUF, Nagy István, head of the ministry said in the...
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