The latest one-month image campaign of the BioTechUSA company group puts its clothing business in the center

By: Trademagazin Date: 2023. 06. 05. 11:15

As one of Europe’s largest and most dynamically growing manufacturers and distributors of dietary supplements, sportswear and special food, the BioTechUSA company group is currently present in more than 100 countries, with 45 webshops, 270 franchise stores, 1,800 employees and 4,500 partners. Its latest integrated campaign covering Hungary, France, Germany, Austria, Slovakia and Spain runs from June 1 to June 30, 2023, which, in addition to building mesh, billboards and citylight surfaces, will be on BioTechUSA’s own social media pages, on the social channels of their brand ambassadors, EDM- is published in PPC, and is supplemented with trade marketing, PR and corporate communication legs.

For more than 20 years, BioTechUSA’s mission is to introduce the joy of movement and a balanced, active lifestyle to millions around the world with the help of its products and expertise. As a lifestyle brand with the motto “The Feeling of Success”, they are aimed at ordinary people who have some goal with their body. However, in addition to dietary supplements and functional foods, the Apparel, i.e. sportswear, product category has become increasingly important for the company group. As part of this, they are launching their latest campaign, the primary goal of which is to make customers think of BioTechUSA’s clothing products not only for various sports activities, but also for everyday wear. The brand has been available for two years now, its self-produced collections currently consist of a total of 100 types of clothing, and their assortment consists of more than 2,000 products. The most popular clothing products are women’s leggings, bras, and men’s T-shirts.