News and articles
Zwack partners sampling new products
Date: 2007-05-30 08:00:00
Izabella and Sándor Zwack invited owners of wine and delicacy stores to Zwack Visitors Centre, to a dinner complemented by a visit to a museum and sampling of new wines...
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ECR= efficient consumer response
Date: 2007-05-30 08:00:00
ECR is the abbreviation of. Efficient Consumer Response, while ECR Europe is an organisation composed of manufacturers and retailers, established in 1994. Their aim is to allow players in the...
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11 Norbi products in the assortment of Szole-Meat
Date: 2007-05-30 08:00:00
Szole-Meat Kft. joined the Norbi Update system three years ago. Their Update products, developed in accordance with criteria specified by Norbi, have proved to be successful. At least three of...
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Everything in one hand
Date: 2007-05-30 08:00:00
Lekkerland represents a unique combination of wholesale, logistics and services. For international and regional clients operating on the basis of carefully developed processes and standards, Lekkerland also means reliability and...
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WU2 Next 2in1
Date: 2007-05-30 08:00:00
A special product developed for men with a sporty, refreshing fragrance. Cleans and conditions efficiently at the same time. We recommend it for every day use for all hair types....
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Ízbomba with basil
Date: 2007-05-30 08:00:00
Univer has introduced a new, basil flavoured version of their Knorr Ízbomba product line this spring. According to research data (Seasoning U&A, 2006. Research International Hoffmann), basil is used in...
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„We should be playing to win, not to avoid losing”
Date: 2007-05-30 08:00:00
Some noteworthy quotes from Milan: “We, manufacturers and retailers should learn to co-ordinate our collaboration, because we are forced to take risks together, in order to grow.” A. G. Lafley,...
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Detailed info on Light Flavours
Date: 2007-05-30 08:00:00
PICK Szeged joined the Norbi Update lifestyle system last year. They have since developed a product line based on the recommendations of Norbi Update, with completely new contents. Délhús Könnyű...
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Competition in meat prices
Date: 2007-05-30 08:00:00
The prices of agricultural products showed a rise of 11,1 per cent in January/March 2007, compared to a year earlier. The prices of vegetables grew by 2,8 per cent, while...
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HARIBO Beerentraum
Date: 2007-05-30 08:00:00
The new HARIBO product is the latest teddy bear dream with forest fruits. It is a mixture of special fruits generating a light flavour full of feeling from the forest....
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The price of quality
Date: 2007-05-30 08:00:00
It has been a long time since we last had a shortage of food in Hungary. Today, between 45-50 thousand food products are available in Hungary. According to a survey...
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A hail of medals for Törley wines
Date: 2007-05-30 08:00:00
Wines and champagnes from Törley Pezsgőpincészet won seven gold and ten silver medals at the Savings Co-operatives’ National Wine Competition held for the ninth time this year....
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Maltitol instead of beet sugar in Bonbonetti chocolates
Date: 2007-05-30 08:00:00
Bonbonetti Kft. makes two chocolate bars for the Update program. One is a classic milk chocolate, while the other is a strawberry-yoghurt flavoured chocolate. These contain maltitol instead of beet...
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Eggs will stay expensive
Date: 2007-05-30 08:00:00
Agricultural Business Research Institute (AKI) monitors and publishes trends in the world market of meat and eggs. Data from KSH and the Market Price Information System of AKI is worth...
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Chicken breast ham
Date: 2007-05-30 08:00:00
Chicken breast ham is a sliced ham of exclusive quality which forms part of the Alexandra Béres Weight Control program....
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Rapidly growing young in the Nestlé nest
Date: 2007-05-30 08:00:00
A health-conscious diet – an idea present from the very first days of Nestlé – has not been the only factor behind the development of the Hungarian subsidiary. The great...
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Regional marketing after multinational
Date: 2007-05-30 08:00:00
Gábor Dávid Kovács, the new marketing manager of Bols Hungary Kft., has been working with brands of alcoholic beverages since 1998. He began his career with an advertising agency, then...
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Medals for all Bestillo pálinkas
Date: 2007-05-30 08:00:00
All pálinkas entered by Boldogkő-Fruit Kft. under the label Bestillo for the international competition Destillata, have won medals. Their plum pálinka has won a gold medal....
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Norbi supervising development of Ledo Update personally
Date: 2007-05-30 08:00:00
Ledo begun preparing for co-operation with the Update program in 2005, though the idea of developing a healthier ice cream had been conceived earlier. Ledo Update ice cream was developed...
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Reduction of interest rates is expected
Date: 2007-05-30 08:00:00
According to a forecast made jointly by GKI Gazdaságkutató Zrt. with Erste Bank, the relatively favourable rate of growth of the first quarter of the year will be maintained for...
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The Vienna sausage
Date: 2007-05-30 08:00:00
The Vienna sausage in practical size packaging with protective gas, made from poultry is part of the Alexandra Béres Weight Control program....
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Migration between channels
Date: 2007-05-30 08:00:00
The question “Are we going to have a bad year?” was subject to lively debate at the meeting of Trade Marketing Klub. Krisztina Kovács Consumer Tracking manager of Gfk, spoke...
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Well proven methods for new objectives
Date: 2007-05-30 08:00:00
Andrea Szabó Andrea was appointed marketing director of Tchibo Budapest Kft. in April 2007. She has 12 years of experience in FMCG marketing. She started her career with Dr. Oetker,...
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Alimentaria: opening to the East
Date: 2007-05-30 08:00:00
Alimentaria, the food exhibition in Spain, one of the biggest European markets is becoming truly international. The event to be held between 10-14. March 2008 will be attended by more...
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Alcohol-free beverage becoming an international star
Date: 2007-05-30 08:00:00
Retail sales of alcohol-free beverages showed the biggest growth in terms of value last year. Total sales exceeded USD 200 billion, according to a global analysis by Nielsen titled „What”s...
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