News and articles

New HR director for BAT

Zsuzsanna Tóth has been appointed the head of HR by BAT. She is one of the young talents who have participated in complex projects of the market leading tobacco company...

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Cartoon heroes selling products

According to Judit Csányi, managing director of Kidz Entertainment Hungary, licensing agreements are still rarely used in Hungary, but the trend is positive. Though using protected figures for advertising campaigns...

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Milk price to continue rising

According to Miklós Istvánfalvi, chairman of the Milk Product Council, this year has brought major changes for milk producers. Prices have begun to rise. In July for example, these were...

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Decline continuing

Revenues of retail stores continued to decline in August 2007. Total sales were 3.6 per cent down compared to August 2006. According to KSH data, the volume of retail sales...

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Soós Premio

The beneficial effects of naturally produced Omega 3 and the extremely valuable nutrients in eggs are combined in Soós Prémió products....

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Visiting the Hungarian branch of POPAI

Before the press conference, dr. Bernd Hallier met members of the Hungarian branch of POPAI. Nearly 50 guests attended the first public event held by the group. Tímea Pesti, director...

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Water enriched with oxygen from Szentkirályi

Szentkirályi Ásványvíz Kft. is to introduce mineral water enriched with oxygen, which will have a positive effect on our performance and reduce the effects of smog. The new product in...

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Organized charity in IKEA

IKEA give after all November 4. and December 24. plush sold animal figure – independent from its price – 1 Euro for organisms UNICEF and Save the children. IKEA altogether...

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Putting us in the mood

Tamás Pálóczi, managing director of Mood Media Hungary spoke about the methods used to create a specific atmosphere in stores. He pointed out that sensory marketing can be a key...

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Fewer but more modern mills

Hungary is part of the corn belt of Europe. Annual production is between 13-16 million tonnes. An increasing proportion of production is warehoused and exported. As an result of the...

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Product info from the net

According to the Internet Insight Report of Gfk Hungária, Internet is already an important source of pre-purchase information for customers, despite the fact that online sales are still marginal in...

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Hunnium 895’

A premium quality 100 % fruit distillate. The Hunnium product line illustrates the most important events of the conquest, with reference to tradition....

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Happy and disgruntled

How satisfied are Hungarians? What makes them happy? These questions have been answered by Krzysztof Zagorski, general director of the Warsaw Public Opinion Research Institute. He was the only presenter...

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Tea filters in the convoy

Sara Lee Hungary Zrt has donated nearly 215,000 tea filters to the II. Convoy of Donations organised by the Food Bank. The total value of tea and coffee donated by...

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New sales director for Interfruct

Attila Boros has been appointed the new sales director of Interfruct Cash&Carry. He has been working in food retail for 12 years. He had previously occupied a management position in...

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TV partner for brand building

Tamás Sipos, sponsorship manager of TV2 described the advantages of sponsorship over advertising spots. Sponsorship is linked to programs directly. In case of strategic co-operation, the channel offers Brand Care...

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Fragmented baking industry in weak bargaining position

The gross production of the baking industry is expected to exceed HUF 100 billion this year, which represents 5 per cent of the food market. Production remains very decentralised with...

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(HU) Növekedési források az új piaci helyzetben

Sorry, this entry is only available in HU....

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Chio Crackings

The market leader among excellent quality salty snacks Chio, is introducing a new innovative product under the brand name Crackings which is a ham shaped cracker with a surprisingly ham-like...

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Poster companies in strategic association

In the future the firms sell their poster places together, so make a better service for their customers. The six companies Europlakat, EuroAWK, Pont Reklám,  ESMA-QIB, Mahir City Poster and...

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Sugar can be used by winemaking

The only question the percent, Hungary want 2%, EU would give only 1% European Union governments fell to narrow their differences over how to reform Europe's vast wine sector and...

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5 Candidates for the „Wine-grower of the Year” award

The Hungarian Wine Academy gives the title yearly to the best wine-grower, specialist nominate the candidates. This year Janos Frittmann (Kunsag wine-district), Janos Konyari (Balatonboglar wine-district), Otto Legli (Balatonboglar wine-district),...

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Eight Hungarian firms among 500 fastest growing IT companies

Eight Hungarian firms are among the 500 most rapidly developing IT businesses in Europe, the Middle East and Africa, according to the latest list compiled by Deloitte. The UK has...

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Values of Szekszard: Wine and cars

The city's 8 most popular winery showed their best wines on the event organised by local Toyota supplier. Kocsis es Tarsa Kft. staged the first Bormustra (Wine checking) last year...

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SOLE promotion with Mediterranean awards

Last days ended the promotion game „Taste the word of cheeses” by SOLE-MIZO. The activity focused on number 3, costumers could taste the cheeses on three weekends in 20 Tesco...

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Coca-Cola Caravan in 23 Hungarian Cities

The Christmas-cities, build on the destinations, wait the public with family programs, gifts and the Christmas-song of Lola. This year is a 8. event of Coca-Cola Caravan. This time two...

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Tail tender at Douwe Egberts to end

Tails from whole Hungary were sent to the 3in1 KID tail tender of Sara Lee Hungary. KID ambassadors help children to think and talk about growing up and being an...

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Torley Won 3 Medals on the International Sparkling Wines Competition

Torley got 1 gold and 2 silver medals on the Effervescents du Monde. The 5th annual qualitative competition for the Best Sparkling Wines in the World takes place on 15...

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New plazas in South-Pest

Neo Center investment on Hatar street starts next year's beginning, Köki Center will be overdue. The HUF 15 billion investment Neo center is a multifunctional building. The entertainment place for...

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