News and articles
Red Bull Energy Shot
Date: 2010-02-14 08:00:00
Not carbonated, no cooling required before consumption, its caffeine and tarurine content is the same as that of the normal energy drink....
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Grüne Woche, Berlin, part 1 – In addition to consumers, Hungarians also met purchasers in Berlin
Date: 2010-02-14 08:00:00
In January, Hungarian food products were given media surface in the value of HUF 30-50 million in Germany – Hungary was the partner country at the Grüne Woche food and...
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Distributor of Scholl and Durex is the Best Workplace
Date: 2010-02-14 08:00:00
SSL Magyarország Kft. finished first in the Világgazdaság-Hewitt Best Workplace Survey. An 87-percent employee loyalty can only be the result of consistent human resource management with long-term goals. According to...
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Trends in high-selling food products
Date: 2010-02-14 08:00:00
Retail turnover of the 90 food categories surveyed by Nielsen was HUF 1,320 billion in December 2008-November 2009, up 2 percent from the same period a year earlier. The following...
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Good start for NeoNoir
Date: 2010-02-14 08:00:00
NeoNoir communication agency started its career last October. Based on the founders’ earlier performance it is now wonder that NeoNoir was up for a head start. They also work outside...
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9 out of 10 households buy pork products
Date: 2010-02-14 08:00:00
According to GfK Hungária’s ConsumerScan, the complete processed meat market decreased by 4 percent in volume, but increased by 2 percent in terms of value in October 2008-September 2009. The...
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We buy non-alcoholic beverages less often
Date: 2010-02-14 08:00:00
Mineral waters, fruit juices, carbonated soft drinks and ice teas make up the non-alcoholic beverage category, in which Hungarian households consumed 7 percent less products in January-September 2009 than a...
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The mobile phone may become a second wallet
Date: 2010-02-14 08:00:00
After debit card payment appeared in Hungary numerous financial experts were of the opinion that the new payment method would spread fast – since it was secure, simple and the...
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Dr. Oetker Expressz Élesztő
Date: 2010-02-14 08:00:00
Instant dry yeast that requires no dissolving in liquid or rising....
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Mirror, mirror on the wall, who is the…- PLMA 2010, Istanbul
Date: 2010-02-14 08:00:00
2009 was the year of private labels: due to the economic crisis spending habits changed all over Europe and these changes were favourable for Private Label. The PLMA 2010 conference...
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New communications director at Henkel
Date: 2010-02-14 08:00:00
From 1 March 2010, Carsten Tilger will assume the position of head of corporate communications at Henkel; he will succeed Dr Marcus Kuhnert. 42-year old Carsten Tilger holds a Master’s...
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SGS against climate change
Date: 2010-02-14 08:00:00
SGS, the world’s leading quality controlling, testing and certifying company is devoted to the protection of the environment, supporting several awareness raising campaigns. One of these is the ‘100 PHOTOS...
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Machine on the body
Date: 2010-02-14 08:00:00
Adwalker, a wearable digital screen that is perfect for communication, data registration and measuring has reached Hungary. The 4-kg device consists of two ergonomic monitors built in a vest and...
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Self-service segment expands further in the pork product category
Date: 2010-02-14 08:00:00
In November 2008-October 2009, pork product retail sales augmented by 5 percent and went above an annual HUF 160 billion. Nevertheless, Nielsen registered minus 3 percent in terms of volume...
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Vodka and gin were the biggest winners
Date: 2010-02-14 08:00:00
Spirits turnover was HUF 72 billion in December 2008-November 2009 – but only two types managed to expand in terms of both value and volume: vodka (by 8 and 2...
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Thoughts on C.S.R.
Date: 2010-02-14 08:00:00
CSR is a positive way of thinking as well, one that leads to some kind of self-cleansing. Badly interpreted CSR and promotions hidden behind the mask of CSR will soon...
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Schauma Anti-Dandruff – Korpásodás Elleni Intenzív Sampon
Date: 2010-02-14 08:00:00
Already from the first wash, the effective formula of Schauma Anti-Dandruff fights dandruff better and more effectively, plus eases an itchy scalp....
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More-desires in a breadcrumb-era
Date: 2010-02-14 08:00:00
Trendinspiráció Műhely held its second trend conference at a trendy venue, at the Symbol in Óbuda. Dr Mária Törőcsik, the head of Trendinspiráció Műhely (Trend Inspiration Workshop) opened the conference...
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Red Bull’s website refurbished
Date: 2010-02-14 08:00:00
Last December brought the refurbishment of Red Bull’s Hungarian website www.redbull.hu that now focuses on videos and interactive content about Red Bull’s world. The most watched videos are collected under...
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Eight happy winners at PICK
Date: 2010-02-14 08:00:00
PICK Szeged Zrt. celebrated its 140th anniversary with launching its integrated communication campaign last September. Eight lucky winners will always remember 22 January 2010, when they were presented their Vista...
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(HU) Hírmorzsák
Date: 2010-02-14 08:00:00
German Aldi and Lidl face decrease of consumers. According to the survey of GfK market research institute; in the first ten months of the year, the turnover of Aldi and...
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Poultry product retail sales are highly concentrated
Date: 2010-02-14 08:00:00
Nielsen Retail Index registered a 7-percent increase in poultry product sales in November 2008-October 2009. The annual market surpassed HUF 20 billion. Volume sales were up 5 percent and exceeded...
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Full wine cellars, protected pálinkas
Date: 2010-02-14 08:00:00
Beer consumption was 6-7 percent lower in Hungary last year– the market continues to shrink. Domestic wine consumption is estimated to be 3 million hectolitres per year; wine cellars are...
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The Popai report
Date: 2010-02-14 08:00:00
From September 2009, the new president of POPAI Hungary is Ágnes Csiby, the executive director of In-store Team Kft. POPAI United Kingdom has more than 300 members and it supports...
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Palette Color&Gloss tartós hajszínező
Date: 2010-02-14 08:00:00
Ammonia-free hair colour cream – to cover the first grey hairs....
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Olive oil marketing the Italian way
Date: 2010-02-14 08:00:00
The olive oil and wine producers of the Italian province of Imperia turn to the Hungarian, Czech and Polish markets for new sales opportunities. The chamber of commerce invited purchasers...
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SPAR keeps up the momentum
Date: 2010-02-14 08:00:00
SPAR Magyarország transforms 70 stores this year. In self-service type stores they plan to expand the assortment, open exhibition bakeries, use modern bread stands and displays fruit and vegetables in...
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Special wine bottles from O-I
Date: 2010-02-14 08:00:00
O-I, one of the world’s leading glass packaging producers participated with its own stand at the SIMEI trade fair in Milan, where they introduced their revolutionarily new wine bottles, which...
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Turkey sales plummeting
Date: 2010-02-14 08:00:00
It seems that demand for cheaper poultry also started to shrink: last year poultry processing companies bought only 1 percent less chicken meet from breeders, but at a 6-percent lower...
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