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News and articles

SPAR reopened two stores in November
Date: 2017-12-01 21:59:33

SPAR Hungary invested almost HUF 3 billion in modernising the INTERSPAR store in Tatabánya and the supermarket in Bicske. Head of communications Márk Maczelka informed that they invested HUF 2.5 billion...

Retail trade: sales may pass the 10,000-billion threshold this year
Date: 2017-12-01 21:45:37

On 7 November Europe’s Day in Commerce was organised for the 13th time in Hungary. It was told that after many years of dynamic development, sales may reach the HUF 10,000 billion...

Supertruck turns roads into information highways
Date: 2017-12-01 21:41:45

One of the biggest stars at the Bosch Mobility Experience 2017 event was the 40-ton smart truck VisionX. The trucks of the future will have online connection, will be powered by...

Nielsen chart of the month
Date: 2017-12-01 21:25:38

Sales of the following food and drug categories produced the biggest like-for-like growth (in value) in Hungarian retail between October 2016 and September 2017. //...

Value-based segmentation and data enrichment
Date: 2017-12-01 21:22:48

The 18-49 age group is the most frequently used brand communication target group. However, this target group definition lacks features and characteristics that can help in forming a more precise...

Nielsen: in the holiday season people clink glasses
Date: 2017-12-01 21:02:32

Spirit sales traditionally soar in December, for instance in November-December 2016 volume sales increased by 35 percent from the level in September-October 2016; in the same period value sales jumped...

Going uphill
Date: 2017-12-01 20:50:03

Just recently the Book of Excellent Pálinkas has been published in Hungary. Within the framework of the National Pálinka Excellence Programme, a committee of independent experts selected the best fruit distillates,...

Innovation work is strengthening in the beer industry
Date: 2017-12-01 20:44:24

According to the Association of Hungarian Brewers (MSSZ), last year 6.7 million hectolitres of beer was sold in Hungary by the four major brewing companies – Borsodi Brewery Kft., Dreher...

This is how we drink our wine
Date: 2017-12-01 20:37:09

The Hungarian Tourism Agency (MTÜ) and the National Council of Wine Communities (HNT) have developed the new marketing communication strategy for Hungarian wines together. Both organisations have had market research done,...

Low-calorie trend drives carbonated soft drink sales
Date: 2017-12-01 20:28:21

In 2016 carbonated soft drink sales were up 4.2 percent in Hungary. Per capita consumption was 66.7 litres, which is 15 percent less than the European average. Sales represented 30 percent of...

Hungarians are among Europe’s biggest mineral water drinkers
Date: 2017-12-01 20:23:52

In 2016 per capita mineral water consumption was 121 litres, representing 55 percent of non-alcoholic drink consumption. Hungarian mineral consumption is the fifth biggest in the European Union. Until 2016 Hungarians had...

Finances: a preparation guide for next year
Date: 2017-12-01 20:22:30

According to Balázs Toldi, head of Budapest Bank’s corporate customers business area, the bank provides a full scale of financial services to micro-, small and medium-sized businesses. 90 percent of the...

An average year for fruits and a good one for vegetables
Date: 2017-12-01 20:13:11

According to Ferenc Ledó, president of the Interprofessional Organisation for Fruit and Vegetable (FruitVeB), 2017 was a good year for the vegetable sector and medium one for the fruit segment. Nearly...

The Hungarian Treasures programme is building a community
Date: 2017-12-01 20:09:14

In 2017 HUNGARIAN PRODUCT Nonprofit Kft. has launched a new series of programmes: Hungarian Treasures offers one-day tours for partners, introducing some of the country’s cultural, natural and historical values. These tours...

Trademark users are already making plans for 2018
Date: 2017-12-01 20:06:45

In 2018 HUNGARIAN PRODUCT Nonprofit Kft. will organise a nationwide prize game for consumers, implement a continuous in-store communication campaign and actively participate in the government programme that popularises Hungarian food...

GfK: the regional differences between the incomes spent on food are considerably smaller than the general difference
Date: 2017-12-01 20:00:42

Some factors have a fundamental influence on the performance of retail chains: location, the performance of workers, floor space, product selection, the competitive situation and purchasing power. GfK analyses the...

Hungarian Product: more than just a trademark
Date: 2017-12-01 19:59:38

HUNGARIAN PRODUCT Nonprofit Kft. was established in 2006 and since then its programme has become Hungary’s biggest and best-known certification scheme for product origin. In 2017 they will implement a major marketing...

Retail sales up 5.6 percent
Date: 2017-12-01 19:56:13

In October 2017 like-for-like retail volume sales augmented by 5.6 percent; adjusted for calendar effects, the sales growth was 6.2 percent – reported the Central Statistical Office (KSH). In January-September...

Food prices increased by more than 3 percent
Date: 2017-12-01 19:46:51

In October 2017 consumer prices were 2.2 percent higher than in October 2016. Food prices increased by 3.3 percent. The price of cheese grew by 8.1 percent, pork’s price was...

Lasting economic power
Date: 2017-12-01 19:23:48

According to Péter Sebesta, president of the Association of Hungarian Deep-freezing and Canning Industry (MHKSZ), with its HUF 160-170 billion output the sector contributes about 10 percent of the Hungarian...

GKI’s economic confidence index approaches a record level again
Date: 2017-12-01 19:15:19

In November GKI’s economic confidence index neared its historic peak of September. In the business sphere the industry was the only segment where the confidence index didn’t rise. Willingness to...

A flour-sensitive industry
Date: 2017-12-01 19:09:59

According to Zsófia Pótsa, general secretary of the Hungarian Grain and Seed Association (MGTKSZ), the Hungarian milling industry processes less than 1.2 million tons of wheat a year. Just in comparison:...

For the future
Date: 2017-12-01 19:01:01

In the last few years ecological farming was developing fast in Hungary. Dr Péter Roszík, vice president of the Hungarian Biocontrol Association told our magazine that their mission is to represent...

Dairy market turns from supply-driven to demand-driven
Date: 2017-12-01 18:52:56

Zoltán Harcz, managing director of the Dairy Board informed us that the number of dairy cows increased by 1 percent in 2017. Milk production had been growing at the beginning of...

More funding available in the fishing industry
Date: 2017-12-01 18:33:34

Ferenc Lévai, member of the presidency of the Hungarian Aquaculture and Fisheries Interbranch Organisation and CEO of Aranyponty Zrt. told: in 2016 fish was cultivated in lakes covering an area of...

Unilever’s acquisition in the USA
Date: 2017-12-01 18:30:58

Unilever strengthens its hair and skin care portfolio by buying the brands of US company Sundial. New York-based Sundial realises annual sales of USD 240 million. The company plans further...

Charcoal-coated toothbrush from Spar
Date: 2017-12-01 18:25:35

Spar Austria has announced that they are launching a new private label toothbrush brand, called Beauty Kiss. The new toothbrush is covered with a natural cleansing agent, charcoal: it has...

Coca-Cola makes a bid for Amazon customers
Date: 2017-12-01 18:19:52

Coca-Cola keeps developing the online shopping experience, trying to increase online sales with special marketing efforts and offers. John Carroll, Coca-Cola’s general manager for e-commerce told: we are living in...

Black Friday in Germany
Date: 2017-12-01 18:12:49

According to the calculations of the German Retail Federation, the Black Friday and the Cyber Monday that followed resulted in EUR 1.7 billion worth of extra sales....

Lidl is developing the fastest in the British market
Date: 2017-12-01 18:10:36

Lidl has been the fastest developing retailer in the United Kingdom for five consecutive quarters. Lidl’s sales increased by 15.1 percent last year. The discount supermarket chain now has a...

Oldal

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SPAR reopened two stores in November Date: 2017-12-01 21:59:33

Retail trade: sales may pass the 10,000-billion threshold this year Date: 2017-12-01 21:45:37

Supertruck turns roads into information highways Date: 2017-12-01 21:41:45

Nielsen chart of the month Date: 2017-12-01 21:25:38

Value-based segmentation and data enrichment Date: 2017-12-01 21:22:48

Nielsen: in the holiday season people clink glasses Date: 2017-12-01 21:02:32

Going uphill Date: 2017-12-01 20:50:03

Innovation work is strengthening in the beer industry Date: 2017-12-01 20:44:24

This is how we drink our wine Date: 2017-12-01 20:37:09

Low-calorie trend drives carbonated soft drink sales Date: 2017-12-01 20:28:21

Hungarians are among Europe’s biggest mineral water drinkers Date: 2017-12-01 20:23:52

Finances: a preparation guide for next year Date: 2017-12-01 20:22:30

An average year for fruits and a good one for vegetables Date: 2017-12-01 20:13:11

The Hungarian Treasures programme is building a community Date: 2017-12-01 20:09:14

Trademark users are already making plans for 2018 Date: 2017-12-01 20:06:45

GfK: the regional differences between the incomes spent on food are considerably smaller than the general difference Date: 2017-12-01 20:00:42

Hungarian Product: more than just a trademark Date: 2017-12-01 19:59:38

Retail sales up 5.6 percent Date: 2017-12-01 19:56:13

Food prices increased by more than 3 percent Date: 2017-12-01 19:46:51

Lasting economic power Date: 2017-12-01 19:23:48

GKI’s economic confidence index approaches a record level again Date: 2017-12-01 19:15:19

A flour-sensitive industry Date: 2017-12-01 19:09:59

For the future Date: 2017-12-01 19:01:01

Dairy market turns from supply-driven to demand-driven Date: 2017-12-01 18:52:56

More funding available in the fishing industry Date: 2017-12-01 18:33:34

Unilever’s acquisition in the USA Date: 2017-12-01 18:30:58

Charcoal-coated toothbrush from Spar Date: 2017-12-01 18:25:35

Coca-Cola makes a bid for Amazon customers Date: 2017-12-01 18:19:52

Black Friday in Germany Date: 2017-12-01 18:12:49

Lidl is developing the fastest in the British market Date: 2017-12-01 18:10:36