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Magazine: Is Hungary a wine drinking nation?
Only 46 percent of Hungarians drink wine regularly. Our target group index (TGI) survey reveals that the dominance of men is smaller among wine drinkers than in the case of other...
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Magazine: Whole bean coffee makes a return
After the success story of capsule coffee in the last few years, sales of whole bean coffee have also strengthened recently. Raw coffee’s price elevated last year and this could be...
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Magazine: Canned hits
The canned food category is undergoing a rapid modernisation process. Products became healthier in the last two years and packaging solutions are now easier to use. Unfortunately, the prices of product ingredients...
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A wide selection of Christmas gift packs will be available this year
Christmas gift packs realise considerable sales and market players say some shoppers also purchase these products in this period for themselves, because they can get the items in them cheaper. Classic...
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Seasonal products customised to retail channel needs
Chocolate figures are now made almost exclusively from real chocolate. Korinna Kozma, confectionery brand manager of Nestlé Hungária told our magazine that consumers are looking for new products too. Well-known brands mean...
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Latest news
Cooperation at a European level The European representatives of the grape and wine sector disapprove of the European Commission’s study on the new wine labelling regulation. Lobby organisations CEEV, Copa-Cogeca,...
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More and more new OTC products
According to Boglárka Dezse, marketing leader of Béres Gyógyszergyár Zrt., the market of OTC drugs (products that can be bought without a prescription) and dietary supplements transformed considerably in recent...
Read moreNaturalma program for organic apple-growing
The Naturalma program promotes disease resistant dessert apple varieties in Hungary. For those who plants apples suitable for organic production it is not required to switch to organic farming, but...
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