Company and Personal News
Coca-Cola opens two new plants in China
Date: 2009-07-03 00:01:00
Coca-Cola and its bottling partner, COFCO Coca-Cola Beverages Ltd., have opened two new bottling facilities in the less developed central and western parts of China. One of the bottling plants...
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So far, four billion – IT project of Coop reached mid-term
Date: 2009-07-02 00:12:00
The introduction of Coop food commercial network's integrated IT system reached its turning point. The newest store, which is the five-hundredth unit of the Co-op Star Ltd. had been attached...
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Coca-Cola's new vending machine became festival winner
Date: 2009-07-02 00:06:00
A new interactive Coca-Cola vending machine with a large format touch-screen and Bluetooth capabilities has taken home the Gold Lion in the Point of Sale category at the 2009 Cannes...
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Tesco vs. Interspar
Date: 2009-07-02 00:04:00
Tesco reckons unfounded and misleading Blikk's Interspar advert relaesed on 26 June, which classified Tesco unethical, which states that Tesco's comparison of prices was unethical. Interspar alleged the slogan in...
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Carrefour expands in Romania
Date: 2009-07-02 00:01:00
Due to the changing market circumstances, the French retail chain, Carrefour expands its network of supermarkets in Romania while reposes a few of its hypermarket plans. The Carrefour has slowed...
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New handlebar advertisements in Interspar stores
Date: 2009-07-01 08:00:00
A new tool has been added to the range offered by the In-store division of Célcsoport Média in the form of Bevkocsi Banners on the handlebars of shopping carts in...
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SIÓ-Eckes and Bomba! breaking up
Date: 2009-07-01 08:00:00
SIÓ-ECKES Kft will no longer distribute Bomba! products following the termination of the agreement with Büki Üdítő Kft. on 1. July. SIÓ-ECKES Kft. has been the exclusive distributor of Bomba!...
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Summer innovations by Gösser
Date: 2009-07-01 08:00:00
A beer sampling was held by Heineken Hungária on 20. May to present the latest innovations by Gösser including Gösser NaturZitrone. The event was held in Columbus Pub, one of...
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Hellish pace
Date: 2009-07-01 08:00:00
Hell Energy Magyarország Kft has achieved spectacular progress in the distribution of HELL energy drinks in the past three years. HELL has become the market leader in Hungary and Romania...
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Growth by SPAR group
Date: 2009-07-01 08:00:00
Revenues of the Spar group were up by 6.3 percent in 2008, reaching EUR 27 billion. Consolidated revenues of the Hungarian SPAR chain were up by 31.5 percent in 2008,...
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New co-chairperson for ECR Magyarország
Date: 2009-07-01 08:00:00
Katalin Ránky, managing director of L’Oréal Magyarország Kft. was elected the new co-chairperson of ECR Magyarország at the members meeting held on 15. May....
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It is good to work for Wrigley Hungária
Date: 2009-07-01 08:00:00
Wrigley Hungária Kft. finished in 7th place in the Best Employer to Work for survey conducted by The Wall Street Journal Europe in the CEE region in 2008–2009. The survey...
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Haribo Saure Pommes, Haribo Grapefruit
Date: 2009-07-01 08:00:00
Continuous communication throughout the year targeted at the children, young adult and primary shopper groups. TV campaign supplemented by an indoor campaign in April-May and continuous online presence. Agency: MC...
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New cameras presented by Axis at IFSEC
Date: 2009-07-01 08:00:00
A number of new network cameras were presented by Axis Communications at the IFSEC exhibition held in Birmingham-in May, including the award winning P3301 model. Axis is celebrating its 25th...
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Milli Mia Piruet
Date: 2009-07-01 08:00:00
Creating a spot to support the launch of a new product. Agency: BBDO Customer: FrieslandCampina Hungária Zrt. Product: Milli Mia Piruet Apperance: RTL Klub, Viasat3, Film+, Spektrum, AXN, Hallmark, storytv...
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Invitel opening high tech data centre
Date: 2009-07-01 08:00:00
A state of the art new 1,500 square meter server centre has been opened by Invitel. The biggest advantage of Datacenter is that it allows companies to reduce their costs...
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Mondi manufacturing its brand new bags in Békéscsaba
Date: 2009-07-01 08:00:00
Mondi Consumer Flexibles opened its expanded production facility in Békéscsaba on 19. May. As a result of the expansion, production capacity has been doubled, with 2 500 square meters of...
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Herz Salami under liquidation
Date: 2009-07-01 08:00:00
A court ruling ordering the liquidation of Herz Szalámigyár Zrt. has come into effect. János Jámbor, owner of the majority shareholders, Formont Kft. and Aventa 96 Kft. is negotiating with...
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New momentum for Házi Piros Paprika
Date: 2009-07-01 08:00:00
An integrated promotional campaign is to be conducted by Házi Piros Paprika Kft. in the summer of 2009 to support the Házi Arany brand. The conventional “buy and win” concept...
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What you need to know about Mondi
Date: 2009-07-01 08:00:00
Mondi is a multinational manufacturer of paper and packaging materials with annual revenues of EUR 6,3 billion in 2007. Its activities are focused on Europe, Russia and South Africa. Mondi...
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Toffifee-circus on children’s day
Date: 2009-07-01 08:00:00
Toffifee joined the events organised for children’s day for the first time this year. A real circus was brought to Városliget by Toffifee with clowns, jugglers and magicians. A coupon...
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World famous BOLS vodka in modern bottle
Date: 2009-07-01 08:00:00
BOLS Vodka has a new bottle which complies with modern design trends, but retains its traditional design elements as well....
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In 2nd place: Coca-Cola loyalty promotion 2008 – Playing with points on the Coke we site
Date: 2009-07-01 08:00:00
The loyalty campaign of Coca-Cola HBC Magyarország Kft. focused on teenagers and young adults was conducted between 3. March- 31. December 2008. All caps used on 0.5 litre bottles of...
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Guinness record with Loctite
Date: 2009-07-01 08:00:00
The Guinness World Record for the heaviest vehicle lifted using glue has been broken by Henkel. It has taken only 9 drops of Loctite Super Attack to lift the two...
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New head for Nielsen customer relations
Date: 2009-07-01 08:00:00
Ágnes Hortobágyi (30) was appointed the new head of Nielsen customer relations on 16. April. She has been working for Nielsen for five years, formerly in a regional position as...
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2nd place: Kinder Uticélozz! promotion – Only points of the compass fixed, your destination is your choice!
Date: 2009-07-01 08:00:00
The simultaneous communication of all units of the four Kinder snacks (Kinder Bueno, Kinder Maxi Chocolate, Kinder Country and Kinder Delice) had been the first multibrand campaign in their history....
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New managing director for SPAR
Date: 2009-07-01 08:00:00
As of 1. July 2009, Judit Kiss (40) was appointed one of the four managing directors of SPAR Magyarország Kft. She began her career with SPAR Magyarország in 1990. Since...
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Caribbean atmosphere by Malibu
Date: 2009-07-01 08:00:00
The limited edition Malibu Island Recipes party bottle bringing us the relaxed atmosphere of the Caribbean is to appear on shelves in the first days of June....
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2nd place: STR8 consumer promotion – Masculinity that you don’t have to prove!
Date: 2009-07-01 08:00:00
The STR promotion organised by Trade 90 member of Sarantis Group and conducted between 23. May-7. July, was targeted at men in the 18-49 age group. Objectives included boosting brand...
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A Henkel innovation from 2050
Date: 2009-07-01 08:00:00
Working out the concept for a Henkel product to be launched in 2050 was the task teams were faced with in the final of the Henkel Innovation Challenge. The team...
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