Company and Personal News

Trade magazin HoReCa special award: St. Hubertus 33 promotion and prize game – Find the Deer! Joint the Hunt!

For many years, exciting promotions have been organised for St. Hubertus 33 by Zwack Unicum Nyrt. In the spring of 2008, student parties were focused on in order to enhance...

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Visit at the ice cream factory

On 16 July, Unilever Magyarország Kft. organised a factory visit for journalists in its 52,000 m² production unit in Veszprém. Guests had a chance to follow the production process of...

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The 500th Coop store is on the network

On 9 July, the new Karcag store of Co-op Star Zrt. was connected to the integrated IT network of the retail chain. CEO László Murányi revealed that HUF 4 billion...

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POPAI special award: Kitchen of Fresh Ideas Multibrand Program 2008 – Unilever–Interspar co-operation

Enhancing customer loyalty is a priority for both Interspar and Unilever , which has resulted in the creation of the Fresh Ideas Multibrand Program intended to promote the everyday use...

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Progressive cooperation between domestic manufacturers

With a HUF 3 billion investment the cooperation of experts from SIÓ-ECKES and Gramex 2000 bore fruit: a new, aseptic bottling line for Gramex 2000 Kft. Katalin Zarándy of SIÓ-ECKES...

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Pricer shelf labels gain ground

Pricer offers the biggest installed base of electronic shelf label systems in Western Europe. In Hungary Praktiker, CBA and a multinational retail chain are testing the e-label....

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Trade magazin special award: Profi Birthday prize game – „That was professional, Klárika!”

Top promotions are accompanied by several prize games each year in the Profi discount chain. The Birthday campaign in September 2008 was special, as it was supported by the Balázs-Korda...

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One winner takes both Pöttyös Fiats

At the end of May Pöttyös’ successful promotion campaign finished. More than 2 million codes were uploaded and almost 50,000 new consumers registered. János Budai won the bidding for the...

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New brand manager in the Bonbonetti team

From 1 July 2009, Lilla Nádaskay Soósné is the new brand manager of the tibi chocolate brand. She is in charge of the brand strategy of tibi....

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Brand value measured

Just like in nearly 90 other countries, from this year Superbrand’s market research partner in Hungary is Nielsen. Judit Tóth Szalókyné informs us about this cooperation and brand values. –...

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Here is the liver sausage, where is the liver sausage?

The above title is the name of Gyulai Húskombinát Zrt.’s on-line competition. From 1 July 2009 until 30 September 2009 buyers of Gyulai products receive credits, which they can use...

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New sales director at SáGa Foods

From 10 August 2009, Csaba Vajdahunyadi (45) leads the SáGa sales team. After earning an MBA degree, he started at Procter&Gamble in 1992 and later worked as sales director at...

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Superbrands makes you more attractive

Superbrands, present in Hungary for 6 years, is the only system that awards brand value in our country. It is the world’s biggest program of this kind that covers 82...

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The last Plus shop had been rebuilt to Spar

The Plus brand has disappeared. The former Plus supermarkets became to Spar – a new corporate identity, extended range, high quality trade are waiting for the customers. The Spar Hungary...

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Auchan launches hypermarket price comparison site

Auchan launches a website, he www.hiperarak.hu which will compare the prices of the domestic hypermarkets. The www.hiperarak.hu website (currently not working) established in accordance with previous recommendations of Self-contolled Advertising...

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Kapuvári Meat Zrt. will expand its production

Kapuvári Meat Zrt. will expand its production to two shifts at the recently built bacon plant, built by a 400 million HUF investment, due to the planned autumn launch of...

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Heineken says no to recession

Heineken closed the first half of the year, with a 489 million euro net profit, 20 percent above the same period of the previous year. The turnover was 11 percent...

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Health Day in Tesco for the second time this year

On the 28th August Tesco Health Day will be held for the second time this year. At 24 locations of the country, including 3 special places, healthy nutrition and lifestyle...

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Juicy dried plum is the autumn surprise of Danone Activia

Danone Activia’s new autumn taste of juicy prunes with pear-apricot yogurt is available in four packs. The plum, and dried version is one of the most popular fruit of the...

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The 100th McDonald’s started with hamburger contest

On August 28, in the city Győr the 100th McDonald's restaurant will be opened. It will be the third unit in Győr. There is no other restaurant chain in Hungary...

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Globus canned meat will be manufactured in the Czech Republic

Czech Hamé food industry group will take the production of its Globus canned meat into the Czech Republic, which recently bought the manufacturing and distribution rights of the Hungarian registered...

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Tesco – new banking services

Tesco supermarket chain widens the scope of its financial services and aims the full range of retail banking activities. Tesco recently announced, that 800 new jobs will be created in...

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Unilever: hot ice cream against climate change

The market leader, Unilever fight with special tool against global warming: the company plans to produce an ice-cream, which will be sold at room temperature and buyers will frozen it...

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Aldi wins in the U.S. market

Aldi can be among the big winners of the crisis: The German retail chain – famous for its low prices – can become a major player in the U.S. market,...

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Penny Market: more than 200 thousand people in the loyalty club

Penny Market launched a loyalty club in June, which now exceeds 200 thousand members. The “Penny Fan Game” offers three chances of winning for every customer who requires the card...

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World premiere at the Veszprém store of CBA Plaza

As the result of the cooperation between CBA, Coca-Cola and Szintézis, a new purchase advertising tool has appeared in the Veszprém store of CBA Plaza: the E-rail which is an...

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Tesco hypermarket opened in Berettyóújfalu

The 108 employees of the new 3,000 square meter complex, are waiting their customers seven days a week, between 6 am and 10 pm at Honvéd u. 13. The new...

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Spar bankrupted in Romania

According to Ziarul Financiar; Romanian Spar asked for bankruptcy protection. The court of Arad registered the company due to the request of the two main shareholders – Ioan Adrian Cuc...

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Job-creating, logistics investment in Szeged

The logistics center of Hansa-Kontakt Kft., which deals with food, chemical, beverage and tobacco trading, was built from 5 billion HUF. The logistics center with a 28 thousand square meters...

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Record in number of visitors, and in revenue on the Sziget Festival

According to the report of econet.hu a record number of visitors (390 thousand) took part on the festival. Despite the decrease in sponsorship revenues, Sziget closed with a 150 million...

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