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Magazine: Five consumer reactions to the increase in coffee prices
In the long term the price of coffee keeps rising in the world market. In the June 2016-May 2017 period the prices of most major coffee brands increased, some by 15-20...
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2.25 billion cups of coffee a day
According to the latest Euromonitor Report on Coffee survey, the world’s hot drinks market represents a value of USD 137 billion, from which USD 79 billion is coffee sales. The...
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Debts not paid before the deadline can easily ruin a company
Financial planning is one of the most important things in a company’s life – and one of the most difficult ones as well. Even the best plans can collapse if...
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Digitisation and experience: the future of the industry
IBM did a survey among product manufacturers, examining the effects of the latest technological innovations. According to 63 percent of respondents, the market competition isn’t taking place between companies any more:...
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Industrial distributors are fighting for survival
Results of the 2017 UPS Industrial Buying Dynamics survey show that the opportunities created by e-buying are changing the European industrial value chain, and traditional distribution companies must work very...
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A beauty from the countryside: Austrian Spar store wins prize
A Spar Austria store in Schönberg has been honoured with the ‘Forum Land-Preis’ recognition. Every year a store that does a lot for the community where it works is rewarded...
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Let’s show shoppers that world-class products are made in Hungary!
Eszter Benedek, managing director of HUNGARIAN PRODUCT Nonprofit Kft. is of the opinion that Hungarian product manufacturers need to join forces and show consumers that the Hungarian food industry makes...
Read moreL’Oreal is the most equal employer
In the Equileap 2017 ranking – which tested how efficiently companies are working for equality between men and women at workplaces – L’Oreal finished first ahead of 3,000 other companies....
Read moreHungarian Treasures programme series starts
HUNGARIAN PRODUCT Nonprofit Kft. has launched a new series of programmes: Hungarian Treasures offers one-day tours introducing some of the country’s cultural, natural and historical values. With the new initiative the company’s...
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POP solutions from the Silicon Valley to the Napa Valley
In the last 70 years all US advertising agencies and display manufacturers in the West Coast gathered every year to share knowledge and inspire one another. In the following you can...
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Hungarian university students want to start their own business, foreign ones wish to work for a multinational company
According to the latest Career Plan survey conducted by the Budapest Metropolitan University (METU) with the participation of 350 Hungarian and foreign 1st-year students, after graduation the most attractive idea...
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SMEs say this is the best in being an entrepreneur
According to Viktor Zoltán Kovács, the head of K&H Bank’s SME marketing division, a survey conducted with the participation of 500 Hungarian SMEs found that entrepreneurs are most motivated by...
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Autumn EKÁER inspections
From August the National Tax and Customs Administration (NAV) will perform a large number of inspections. Until 20 September finance guards will check weather lorries comply with the rules of the...
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Financial support for food and drink vending machine operators
The Ministry for National Economy has published a government decree on financially supporting the equipping of vending machines with the mandatory supervision unit (AFE). From a total budget of HUF 3.24...
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There is no such thing as a ‘buy’ button
Neuromarketing has been a scientific discipline since 2007. Before that neuromarketing was considered to be a methodology that adds something extra to traditional marketing research, but by now it has been...
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A well-prepared consumer protection manager can generate profit
On 30 June the summer workshop of the Consumer Protection Manager Association (FORE) was the place where the ‘Consumer Protection Manager of the Year’ programme was announced. It was the 2013...
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Simstore: reality recreated virtually
Today we already know that shopper decisions are based more on emotions than rational thinking. Still, if retailers want to be successful they need to analyse lots of background information. GfK NORM...
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GfK: more shoppers have started buying multilayer household paper products
Toilet paper: the buyer base of 1-ply products has contracted, in 2016 less than 9 percent of households purchased them. Fewer families bought the 2-ply category as well, but it is still...
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POPAI special award: The Continuity Company AG (TCC) – Penny Market – Disney Pixar loyalty programme
Between 2 June and 24 August 2016 plush toys were playing the main role in Penny Market stores once again. The primary objective of the loyalty programme was winning younger shoppers. To...
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Dutch sauce made from Hungarian ingredients
B.W.A. Kft. distributes Dutch hot pepper sauce products, called Sriracha, in Hungary. Managing director Anton Weij revealed that they started producing raw hot pepper paste in Hajós 26 years ago, which is transported...
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Trade Marketing Club special award: Nestlé Hungária Kft. Nestlé breakfast cereals – Cheerios Oats campaign
As a reaction to the dynamic growth of the oat segment in the muesli category, Nestlé launched the Nestlé Cheerios Oats product range. These products contain wholemeal oat and primarily target...
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New innovations, expanding portfolio
White Lake Kft. is the distributor of Leerdammer cheese, which was developed 40 years ago by two Dutch cheese masters. It is one of Europe’s biggest cheese brands and Kornél Temesvári, managing...
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HoReCa category, GOLD MEDAL: WeAre Advertising Agency Kft. – Brown-Forman Welcome to Lynchburg!
Between 20 October 2016 and 10 January 2017 a pop-up bar was built in Budapest to celebrate the 150th birthday of Jack Daniel’s whiskey. The bar was waiting for guests with various...
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Pöttyös will celebrate its 50th birthday next year
FrieslandCampina is a Dutch cooperative owned by nearly 19,000 farmers and the dairy products they make are the results of internal processes only – ‘from grass to glass’. Ferenc Szecskó, marketing...
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Online category, GOLD MEDAL: SPAR Magyarország Kft. – Greenroom Kft. – The butcher’s tale
The creative concept of the collective donation game was based on the following idea: if the meat can travel from the processing plant to SPAR stores in 24 hours, it...
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A pioneer of development in the world of HR
Randstad Holding is the second biggest human resources service provider in the world. The company is the market leading recruitment agency in both the Netherlands and Hungary – informed Sándor Baja,...
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Non-food category, GOLD MEDAL: Henkel Magyarország Kft. – Party with Style!
Henkel’s 12 cosmetics brands are present in the market with 656 products. The campaign’s goal was to stand out from the crowd of products, using the 4P+4E strategy – let’s give...
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Decades of domestic and international experience
Aegon Hungary General Insurance Company Zrt. has been in the majority ownership of Dutch company Aegon since 1992. PR director Edit Drevenka told our magazine that the Hague-based company is present in...
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2017: the year of innovations
HEINEKEN Hungária Breweries Zrt. is proud of its Dutch roots and the company’s family background. Communications manager Kata Bors told that more than 70,000 employees in more than 70 countries are working...
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Drink category, GOLD MEDAL: Rewart Kft., Coca-Cola Magyarország Szolgáltató Kft., Coca-Cola HBC Magyarország Kft. Coca-Cola – Are you thirsty for the internet? 2.0 – Drink and download!
Between 1 August and 30 November 2016 shoppers could find a code on the packaging of Coca-Cola red, zero and light products. The code gave them free Vodafone data use instantly...
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