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Sally, the salad bar savior
The self-service salad bar stations were fresh spots in the supermarkets and catering units. Here, everyone could put together a salad to match their own tastes. As the pandemic forced...
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The Ministry of Agriculture will pay 73,000 HUF per hectare for the Christmas tree areas
The agricultural support system for Christmas tree plantations is changing, the current form of support from EU funds will be replaced by the form of support provided from national budget...
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Henkel first company to conclude a plastic waste reduction bond
Henkel takes another step in combining attractive corporate financing instruments with progress in sustainability: As the first company globally, Henkel concluded a plastic waste reduction bond. The proceeds from this...
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Contactless solutions by Coca-Cola Freestyle
Coca-Cola Freestyle is rolling out its latest technology innovation – contactless pouring from a smartphone – as the coronavirus pandemic continues to reshape the foodservice industry and consumer behavior overall,...
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Gen Z aims high
Gen Z wants brands to be ‘fun,’ ‘authentic’ and ‘good,’ latest global study says. Gen Zers are a huge, diverse generation and the fastest growing group of employees, customers, and...
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Walmart Launches Virtual Summer Camp and Drive-In Movie Theater
Walmart is hosting a virtual summer camp and drive-in movie experience to connect with families who are stuck at home this summer. The retail giant also creates a touring drive-in...
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Activia’s new ad is aimed at Gen Z and Millennials
Danone North America unveiled a new commercial this week titled “A to Z”. The spot in the language of Generations Y and Z demonstrates that physical and mental health begins...
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Amazon is expanding with different storetypes
There is a fierce competition in the U.S. in grocery retail. The online giant is also claiming a place in the physical space, as it has opened Amazon Go and...
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New health-focused store concept from the USA
Raley’s opened its first O-N-E Market on Saturday in the Northern California town of Truckee. The 35,000-square-foot specialty grocery store is designed to resemble a ski lodge and serves as...
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Coca-Cola on air again
Coca-Cola has suspended its advertising activity since the pandemic started. Now it’s time to return. Its advertising theme is the joy of eating together at home, with the enjoyment of...
Read morePalkovics also supports sustainable tourism in Hungary and Slovenia
Slovenia has recently focused on sustainable, green tourism, which is also supported by Hungary – Palkovics László, Minister of Innovation and Technology saidat an event promoting tourism in Slovenia on...
Read morePost-epidemic recovery in Germany will be slow
There can no longer be a “V-shaped” boom, ie a rapid recovery in Germany after a sharp downturn, but a slow and cumbersome improvement in the situation, according to a...
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They freeze coctails, don’t they?
While an indulgence in cocktails and a small ice cream cone once in awhile is fine, how many calories are you drinking trying to beat the heat? It’s way too...
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The future is here
Almost 15 years have passed since our readers held the first issue of Trade magazin in their hands. If I wanted to list how many things happened in these 15...
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Hungarian food processors receive enormous support: that is all they have to do for it
A decree of the Ministry of Agriculture was published on the detailed rules for the use of transitional support for food processing enterprises as part of the Economic Protection Action...
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Shopkeepers are still struggling in June
In the first half of June, store data showed 3.7% lower store revenue than before. This is worse than the 2.6% lag in May. In addition, we bought less goods...
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Sushi Chef Reviews Cheap Sushi – Video of the day
Review of Yoya Takahashi, chef at Hamasaku in Los Angeles...
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POPAI is celebrating a Hungarian victory again
Unusually, the Shop! organization’s Global Awards Celebration went online. On 25. June, a literally international rivalry light surrounded the prestigious event. Winners, gold medalists of the local competitions of POPAI...
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(HU) Már textiltermékekkel is csatlakozik az Auchan a Vedd a hazait! kezdeményezéshez
Sorry, this entry is only available in HU....
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Nations’ games – POP global competition
The winners of the local POP competitions can enter the Shop! Global Awards. This year the Global Awards included a total of 70 local gold winners from 12 Shop!/POPAI chapters...
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(HU) Vagyunk-e elég nagy piac a hard seltzerek érkezéséhez?
Hard seltzer (alcoholic flavored soda water) becomes a top drink – even the biggest brewers and other alcohol producers, giant brands (Smirnoff, Bud, Corona, Sam Adams) join the party and...
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Family vacations – camping at home
During the pandemic, American consumers are reinventing the joy of camping. As a result of the “stayathome” provisions, more and more families have started camp feeling in their backyard. On...
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(HU) Akár öt különdíjat is oda tudtunk volna ítélni! – Erdélyi Balázs cukrász ipartestületi elnök a Balaton Fagylaltja versenyről
Sorry, this entry is only available in HU....
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Omni-marketing from Australia
The POPAI and Shop! * chapters are watching each other on all five continents. This time we got a summary of omni-channel experience in retail and in the FMCG sector....
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Summer daydreaming with Stella Artois
Stella Artois is celebrating the start of summer with a weekly audio series hosted by talk-show star Andy Cohen while offering discounts on beer. Cohen narrates the “Daydreaming in The...
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Shrinking selling floors, growing backrooms, hybrid stores
Backrooms will grow to fill online orders and retail floors will become smaller and more focused on shopper experiences, according to one branding and design expert. Expanding e-commerce and turning...
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A tray which makes it easier to carry drinks – Video of the day
Super stable and safer: Tested to extremes way beyond what is necessary and you may even say a little over the top. Well, that’s all part of what we are...
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Seven changing consumer behaviors
An abrupt shift in consumer attitudes has resulted in significant behavioral changes that have ramifications across the commerce landscape. In this new reality, a consumer-first orientation to solution development is...
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Return of instore promotions
Promotions are loved by shoppers. The events of recent months, the panic stocking up, out of stocks, the expansion of the sales area due to the social distancing, the time...
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US video game sales hit historic high
Total industry consumer spending on video gaming in the U.S. reached a record $10.86 billion in the first quarter of 2020 (January– March), according to the Q1 2020 Games Market...
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