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Fall experiencies in Walmart
Walmart is continuing to leverage its massive parking lots for marketing purposes with more than 140 football and Halloween contact-free events outside stores nationwide. Its “Halloween Camp” extends a similar...
Read moreA food label that changes colour and price as expiration date nears – Video of the day
The color-changing sticker can display the discount text of the expiration date and change a small part of the barcode at the same time. In addition to replacing the manual...
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TikTok creator received a truck
26 million people watched Nathan Apodace’s clip of him skateboarding while lip-syncing to Fleetwood Mac’s “Dreams” and sipping from a bottle of Ocean Spray Cran-Raspberry. The video, which helped the...
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New Trends at this Year’s Salute to Excellence
Consumers’ demand is always changing and product innovation is key to stay on track. One place to find innovation at an international level is PLMA’s international „Salute to Excellence” Awards....
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Presenting this year’s „Salute to Excellence” winners
PLMA’s International “Salute to Excellence” Awards were established in 2014. Forty-three retailers of 18 countries were honoured as winners of PLMA’s 2020 International “Salute to Excellence” Awards, in recognition of...
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Gen Z spending hits all-time low
According to the latest research by Piper Sandler, spending by U.S. Z-generation teens fell 9% from last year. They shop less, but they sell and buy more secondhand items. According...
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A new platform for business sustainability
Strategic consulting on the topic of business sustainability will be launched under the name Business Sustainability Program, which can give a new impetus and a competitive advantage to Hungarian companies....
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Video ads drive sales
Video ads drive a 48% higher sales rate than static ads, making them an important promotional tool going into the USA holiday shopping season, according to a study by VidMob....
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(HU) A zöldség- és gyümölcsárak emelkedésének hatásai vidéki éttermekben
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Twenty thousand more, but twenty thousand less
The number of employees in the trade sector decreased by 40,000 from March to April, but by July, 20,000 employees had been recalled by the traders, blokkk.com wrote. The shopkeeper’s...
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Auchan online: No contact at all
Auchan was thinking of the pandemic situation and shoppers under quarantine when they launched the fully contactless online shopping service. Online customers can choose from 21,000 SKUs and their orders...
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Mobile apps – Nike in 3-digit growth
Mobile experiences have become a vital part of Nike’s marketing strategy, providing a direct sales channel and a way to maintain one-to-one relationships with its most loyal customers. Nike drives...
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Student display competition 2020
POPAI Student Design Awards student display competition was announced this year, organized by POPAI Hungary in cooperation with Zewa as theme sponsor and the main sponsor of SPAR Group. Online...
Read moreBritish ministers: A quarter of companies have not been fully prepared for the new trading system
Less than a quarter of British companies consider themselves fully prepared for the change in trade regulations between Britain and the European Union from next year – the head of...
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(HU) Great Taste Awards-csillagos magyar kézműves csokoládé
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Research space and eye tracking
A foyer suitable for tasting, a spacious group room, a one-way mirror, observation and technical rooms, modern equipment and a professional staff were presented at the opening of the Focus...
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Cantenna – blending beer and technology
Miller Lite turns beer cans into antennas for watching football. Miller Lite debuted a hybrid digital antenna and beer can to beam live sports into consumers’ homes. Published on PRNewswire...
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Lay’s ‘Smiles’ campaign reloaded
Lay’s ‘Smiles’ packaging returns with its third iteration, now as counterpoint to masked and unhappy faces. Lay’s potato chips, which is PepsiCo’s Frito-Lay unit, is bringing back its limited-run “Smiles”...
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Hot food in the second Amazon Go grocery store
Amazon opened second Go Grocery store in Redmond. The online giant is also claiming a place in the physical space, as it has opened Amazon Go, Go Grocery and latest Fresh...
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(HU) Iskolakezdés 2020: tavaly még kérdés volt, hogy kell-e a kütyü a tanuláshoz, idén már nem
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Vagheggi provides a secure hinterland for its partners
Beauty care is not a necessity. In the first half of 2020, several cosmetics were closed, and as a result of the pandemic and restrictions, trends in beauty and skin...
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Storecheck in the first Amazon Fresh
Amazon held an invite-only store visit for a small group of customers. They got an exclusive look inside Amazon’s new grocery store from one of the few customers allowed inside....
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One bite of Kellogg’s Incogmeato Burger
Incogmeato by MorningStar Farms launched national giveaway and partnered with Postmates to bring a one-bite challenge to the doorsteps of plant-based skeptics. The plant-based category leader1 owned by Kellogg’s helped...
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Design, competitions, generations
POPAI Hungary held its annual general meeting, open session and The Hungarian handover of the Shop!Global Awards online. The professional part resonated with real “back to the new normal” content...
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The December PLMA show is cancelled
2020 “World of Private Label” International Trade Show cancelled due to Covid-19 concerns, says PLMA. New virtual show will be announced soon. AMSTERDAM – 1 September 2020 – Following recent...
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(HU) Árukereső.hu: Rekordbővülést hozott a koronavírus az e-kereskedelemben
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Coors turns digital conference background into a reality
Coors Light Wants To Send You to the Video Chat Background You’ve Been Staring At For Months. Molson Coors Beverage Company (mother company of Borsodi) published a press release of...
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Coming, not coming
We can’t be sure at all about what is waiting for us in September. Just like it was the case with the first eight months, we can’t tell in advance...
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(HU) A megtakarítások piaca hosszú távon is átalakulhat
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