Half the alcohol, all the character – Video of the day

By: Ipacs Tamás Date: 2021. 07. 21. 09:57

Scotch whisky brand Ballantine’s is promoting a new lower-alcohol variant of the tipple in literal fashion with ‘Half the alcohol, all the character’. Ballantine’s Light is just 20% alcohol by volume, half the levels found in the full-blooded Ballantine’s – a fact conveyed using a unique split-screen filming technique for a new TV campaign.