trademagazin - Trademagazin

Original drink with original design
Date: 2006-11-20 08:00:00

A new Grand Marnier Cordon Rouge bottle of unique design, to be marketed in limited numbers and named Versailles Spirit, was presented on 3 November at a press conference held...

Univer Magyar Izek awarded Grand Prix
Date: 2006-11-20 08:00:00

The Univer Magyar Izek product line of Univer Products Zrt. Was awarded a Grand Prix at the 2006 Hungarian Products Grand Prix competition. The company also received a special prize...

Faked washing powder brands
Date: 2006-11-20 08:00:00

More than 33 tons of faked washing powder was confiscated in a XI. district warehouse. The names of two well known brands were used for the washing powder-imitations which contained...

Celebrating the 5th of November
Date: 2006-11-20 08:00:00

The Day of European Commerce was celebrated for the second time in Hungary on the 5th of November. Abel Garamhegyi, under secretary of the Ministry of Commerce and Transport spoke...

Visitors’ centre opened in Agard
Date: 2006-11-20 08:00:00

The Visitors’ Centre of the Agard Palinka Distillery opened on October 12. The purpose of the HUF 70 million tourist facility is to demonstrate how premium pálinkas are made and...

Not so bad…
Date: 2006-11-20 08:00:00

ACNielsen has turned to the consumers to find out what they expect to be the effects of the restrictive government measures. Well, consumers who believe quality is more important than...

Question:
Date: 2006-11-20 08:00:00

In this column, a representative of the Hungarian FMCG community will be allowed to present his or her views regarding a certain issue and then ask a question that will...

Answer:
Date: 2006-11-20 08:00:00

Restrictive government measures are putting retailers under tremendous pressure, from both customers and suppliers. As some of these measures are already in effect, growth of retail trade is slowing down...

Two thirds of dried meat products are sold in modern stores
Date: 2006-11-20 08:00:00

The segment of dried and partially dried sausages took a 23 per cent share from the market of meat products in terms of value, while 12 per cent in terms...

Dieting after the feast
Date: 2006-11-20 08:00:00

Serious recession after the big boom – this is the winter situation in the market of meat products. The effects of restrictive government measures on consumer spending can already be...

Exceptional production capacity in PICK-Delhus Group
Date: 2006-11-20 08:00:00

With the new plant opened in Alsomocsolad on 25 October, PICK-Delhus Group has established the largest dried meat processing capacity in the Central European region. The HUF 3.5 billion project...

Discount stores rearranging the candy market
Date: 2006-11-20 08:00:00

The retail sales of candies exceeded HUF 15 billion in the August 2005–July 2006 period, with an increase of 9 per cent over the preceding period. The old favourite, hard...

Candies: cheap success
Date: 2006-11-20 08:00:00

One out of three candies is a private label product. Average prices are falling, and larger size bags are becoming more popular. Candies seem to be getting „discounted”. It is...

End of market reshuffle
Date: 2006-11-20 08:00:00

Last year was a good and stable period for the Hungarian canned food industry which processes one million tons of fruits and vegetables annually. While 2004 brought losses for the...

Market share of Hungarian milk declines
Date: 2006-11-20 08:00:00

Since accession to the EU, Hungarian milk production has changed markedly. While milk processing enterprises purchased 1.550 billion litres in 2004, this figure was only 1,370 billion litres in 2005....

Excessive production
Date: 2006-11-20 08:00:00

Hungary’s annual grain production is between 9-17 million tons. The domestic market absorbs less than 8 million, while the rest is exported or offered into intervention. Hungary is a net...

Only two companies left in the domestic market
Date: 2006-11-20 08:00:00

Sugar factories had a profitable year in 2004, while not all sugar beet producers were as lucky. In Hungarian sugar factories almost half a million tons of white sugar were...

Production of sweets is shrinking, consumption is not
Date: 2006-11-20 08:00:00

The Hungarian confectionery market grew by 1.5% last year. The domestic range of products meets the Western-European standards, and the market is ruled by the biggest European producers. The competition...

From German to Latin taste
Date: 2006-11-20 08:00:00

Hungary’s geological treasures create an environment where the mineral content of natural mineral water is high, and exceptionally healthy for human consumption. The output of the Hungarian production was 700...

Less sugar, less calories
Date: 2006-11-20 08:00:00

Consumption of wholesome non-alcoholic beverages (mineral water, carbonated soft-drinks and fruit juices) has been steadily growing in the past decade in Hungary; it almost doubled, thus reaching a standard European...

Favourable domestic trends for wine
Date: 2006-11-20 08:00:00

The year 2004/2005 does not count among the best years of wine production in Hungary. The purchase price of wine dropped by 25% due to overproduction, export fell by 180...

Return of the beer bottle
Date: 2006-11-20 08:00:00

In Hungary the beer market is rather static, the yearly turnover is 7.5 million hectoliters (6.9 domestic and 5-600 thousand foreign production). The low-price segment (at present with 15% market...

Consumption growing after lifting of duties
Date: 2006-11-20 08:00:00

The legal market of liquors in Hungary has risen by 1-1.5 % in 2005, and has reached the amount of 47 million liters, first of all due to the growing...

Export rates growing, import growth figures slowing down
Date: 2006-11-20 08:00:00

Hungary’s export rates of agrarian products have been on the rise since our EU accession, and this tendency is continuing. Although the forecast for the growth of export rates was...

HoReCa clients with stars
Date: 2006-11-20 08:00:00

Hotels and restaurants are major customers of the retail trade. Being able to purchase everything in one place and in the appropriate quality is quite natural for them. – What...

Real perks in cafes and restaurants only
Date: 2006-11-20 08:00:00

According to ACNielsen, HoReCa coffee sales show some decline. Outlets with a large turnover, like buffets and mixed profile stores are selling more coffee, their market share in terms of...

Quality is the new trend
Date: 2006-11-20 08:00:00

A substantial part of total coffee sales take place in the HoReCa sector: over 2 thousand tons of coffee equalling HUF 7.4 billion in revenues is sold here. Quality seems...

New sales manager for Sara Lee
Date: 2006-11-20 08:00:00

József Cserfai (39) is the new sales manager of the Coffee and Tea Retail Division of Sara Lee Hungary Zrt. The new sales manager graduated at the College of Foreign...

Jubilee of Hoventa Exhibition
Date: 2006-11-20 08:00:00

A double jubilee was celebrated by one of the oldest trade exhibitions in Hungary. This the place where all the important innovations are presented to the professionals. Though this year’s...

Success of baristas from Sara Lee
Date: 2006-11-20 08:00:00

Three out of the first five places went to baristas sponsored and trained by Sara Lee Hungary Zrt., market leader in coffee and tea, at the Hungarian Championship of Baristas....

Original drink with original design Date: 2006-11-20 08:00:00

Univer Magyar Izek awarded Grand Prix Date: 2006-11-20 08:00:00

Faked washing powder brands Date: 2006-11-20 08:00:00

Celebrating the 5th of November Date: 2006-11-20 08:00:00

Visitors’ centre opened in Agard Date: 2006-11-20 08:00:00

Not so bad… Date: 2006-11-20 08:00:00

Question: Date: 2006-11-20 08:00:00

Answer: Date: 2006-11-20 08:00:00

Two thirds of dried meat products are sold in modern stores Date: 2006-11-20 08:00:00

Dieting after the feast Date: 2006-11-20 08:00:00

Exceptional production capacity in PICK-Delhus Group Date: 2006-11-20 08:00:00

Discount stores rearranging the candy market Date: 2006-11-20 08:00:00

Candies: cheap success Date: 2006-11-20 08:00:00

End of market reshuffle Date: 2006-11-20 08:00:00

Market share of Hungarian milk declines Date: 2006-11-20 08:00:00

Excessive production Date: 2006-11-20 08:00:00

Only two companies left in the domestic market Date: 2006-11-20 08:00:00

Production of sweets is shrinking, consumption is not Date: 2006-11-20 08:00:00

From German to Latin taste Date: 2006-11-20 08:00:00

Less sugar, less calories Date: 2006-11-20 08:00:00

Favourable domestic trends for wine Date: 2006-11-20 08:00:00

Return of the beer bottle Date: 2006-11-20 08:00:00

Consumption growing after lifting of duties Date: 2006-11-20 08:00:00

Export rates growing, import growth figures slowing down Date: 2006-11-20 08:00:00

HoReCa clients with stars Date: 2006-11-20 08:00:00

Real perks in cafes and restaurants only Date: 2006-11-20 08:00:00

Quality is the new trend Date: 2006-11-20 08:00:00

New sales manager for Sara Lee Date: 2006-11-20 08:00:00

Jubilee of Hoventa Exhibition Date: 2006-11-20 08:00:00

Success of baristas from Sara Lee Date: 2006-11-20 08:00:00