TMK Market Researchers: what happened in the last 15 months?
This article is available for reading in Trade magazin 2023/6-7.
“First-hand information from market researchers” was the tile of Trade Marketing Club’s (TMK) online meeting on 13 April, where there were more than 160 participants.
![](https://trademagazin.cdn.webgarden.io/wp-content/uploads/2023/06/Katai-Ildiko_retus_opt-scaled-e1686132672393-268x300.jpeg)
Ildikó Kátai
founder
TMK
![](https://trademagazin.cdn.webgarden.io/wp-content/uploads/2023/06/CsibyAgnes_opt-e1686132628642-267x300.jpeg)
Ágnes Csiby
founder
TMK
![Hermann Zsuzsanna.Trade magazin](https://trademagazin.cdn.webgarden.io/wp-content/uploads/2020/08/Hermann-Zsuzsa-scaled-e1622301073804-268x300.jpg)
Zsuzsanna Hermann
founder
TMK
TMK founder Zsuzsanna Hermann welcomed participants, and introduced the two other founders, Ágnes Csiby and Ildikó Kátai.
![](https://trademagazin.cdn.webgarden.io/wp-content/uploads/2023/06/Turcsan-Tunde_GfK-2023_opt-e1686132811945-254x300.jpeg)
Tünde Turcsán
FMCG-director
GfK
The first speaker was Tünde Turcsán, FMCG director of GfK, who told that the Hungarian purchasing power is half of the European Union’s average. 80% of households must cut back their spending, and 63% can’t afford to buy the same products as before. 60% of families plan to continue economising, but they follow different strategies in different categories.
![](https://trademagazin.cdn.webgarden.io/wp-content/uploads/2022/06/Czikora-Csilla_Nielsen_opt-scaled-e1654769859348-244x300.jpeg)
Csilla Czikora
head of consulting and analytic insights
NIQ
Csilla Czikora, head of consulting and analytic insights at NIQ (formerly: NielsenIQ) highlighted the fact that 2022 was the year of inflation, both regionally and globally, but the inflation rate was much higher in Easter Europe. 62% of Hungarian consumers are only buying essential products. Just 9% of shoppers are loyal to the brand they like irrespective of product price.
![Andreas Christou-RetailZoom](https://trademagazin.cdn.webgarden.io/wp-content/uploads/2020/06/Andreas-Christou-Retal_opt_c-219x300.jpg)
Andreas Christou
managing director
RetailZoom
Andreas Christou, managing director of RetailZoom underlined that consumers don’t necessarily think Hungarian retailers are more expensive anymore. Owing to the drastic increase in food prices, the number of items in the shopping basket reduced by 2. In Budapest the basket size is 2.4 times bigger than in the country and the basket value is 130% of the rural one. //
Related news
GfK’s European commercial purchasing power study is now available
The average commercial purchasing power in Europe is 6,517 euros…
Read more >National tobacco shops further increase their share in FMCG sales
FMCG sales by National Tobacco Shops exceeded HUF 187bn in…
Read more >Inflation – how consumers have adapted to constant changes
Andreas Christou, managing director of RetailZoom told at the Trade…
Read more >Related news
Müller updates packaging to increase accessibility for blind shoppers
Müller is updating the packaging of all branded products with…
Read more >Auchan has appointed a new product director
From July 1, László Varga will perform the duties of…
Read more >A Hungarian specialist became Danone’s Eastern and Central European sales manager
From this July, Enikő Bolyós organizes and manages the company’s…
Read more >