Viwa Product Europa - Trademagazin

Ice tea all stars
Date: 2024-06-12 10:30:08

This article is available for reading in Trade magazin 2024/6-7 According to Márton Vecsei, head of soft drinks brands at HELL ENERGY Magyarország the ice tea market experienced a negative...

Functional foods in full force
Date: 2024-05-07 10:56:49

Functional products include fortified foods and beverages, nutritional and dietary supplements, and various bars and snacks enriched with vitamins, minerals, probiotics, proteins and other nutrients. These products represent the perfect...

Funkcionális italok, az egészség és a jóllét katalizátorai
Date: 2023-09-06 11:06:07

A COVID egyértelműen trendformáló hatású volt a funkcionális italok piacán is. Az emberek elkezdtek sokkal többet és mélyebben foglalkozni a saját jóllétükkel. Ez a jelenség világszinten is megfigyelhető volt, aminek...

Ice tea is a hot topic!
Date: 2023-05-25 11:33:16

2022 brought new challenges for the ice category, as the war that started in February triggered negative economic trends. Then from 1 July ice tea producers also had to face...

It is time to be active again!
Date: 2022-09-23 10:43:27

András Palkó, marketing director of Coca-Cola HBC Magyarország reported to our magazine that sales of sports drinks are growing in both value and volume. “Coca-Cola distributes the Powerade brand, which...

Functionality is now an expectation
Date: 2022-05-06 10:03:19

There are functional fruit juices, low-calorie functional waters and sports drinks in Coca-Cola Magyarország’s product portfolio. This February two new Cappy products hit the shops: Cappy Immunerő contains vitamin C,...

VIWA BrainBoost ZERO
Date: 2021-12-06 19:16:30

VIWA BrainBoost ZERO for preserving your mental freshness! Zero calorie, still soft drink in mango-lime-lychee flavour combination, sweetened with stevia, containing 75mg Ginkgo Biloba and 75mg green tea extract per...

Shoppers expect more from flavoured waters
Date: 2021-07-01 10:25:46

According to the Hungarian Mineral Water, Fruit Juice and Soft Drink Association (MÁGYÜSZ), flavoured mineral water sales fell by 18 percent in 2020. The reason behind this sales drop was...

The magic works from the inside
Date: 2021-05-21 10:12:35

It is very likely that the biggest boom of 2021 is going to take place in the food and dietary supplement market, in connection with consumers making great efforts to...

Fizzy times
Date: 2021-04-20 10:36:26

András Palkó, marketing operations manager of Coca-Cola HBC Magyarország told our magazine that buying and consumption habits have changed in the soft drink market due to the pandemic. Still, in...

The masters of thirst-quenching
Date: 2020-10-16 10:56:13

The functional drink category had been growing and strengthening before it suffered a blow because of the COVID-19 pandemic in the spring of 2020. There was one exception though, the...

Magazine: More exhibitors and visitors at this year’s Sirha trade show
Date: 2020-04-03 07:39:49

International food and HoReCa trade show Sirha Budapest took place between 4 and 6 February 2020, and it was very successful from both professional and business perspectives. The venue was...

Important supplements
Date: 2018-04-09 21:37:29

According to the experts of SCITEC Magyarország, sales of special active ingredients and mono-component products (vitamin D3, vitamin K2, zinc, chromium, etc.) are greatly influenced by shopper knowledge – consumers...

Ice tea all stars Date: 2024-06-12 10:30:08

Functional foods in full force Date: 2024-05-07 10:56:49

Funkcionális italok, az egészség és a jóllét katalizátorai Date: 2023-09-06 11:06:07

Ice tea is a hot topic! Date: 2023-05-25 11:33:16

It is time to be active again! Date: 2022-09-23 10:43:27

Functionality is now an expectation Date: 2022-05-06 10:03:19

VIWA BrainBoost ZERO Date: 2021-12-06 19:16:30

Shoppers expect more from flavoured waters Date: 2021-07-01 10:25:46

The magic works from the inside Date: 2021-05-21 10:12:35

Fizzy times Date: 2021-04-20 10:36:26

The masters of thirst-quenching Date: 2020-10-16 10:56:13

Magazine: More exhibitors and visitors at this year’s Sirha trade show Date: 2020-04-03 07:39:49

Important supplements Date: 2018-04-09 21:37:29