Important supplements

Máté Szász
head of CEE sales
SCITEC Kft.

According to the experts of SCITEC Magyar­ország, sales of special active ingredients and mono-component products (vitamin D3, vitamin K2, zinc, chromium, etc.) are greatly influenced by shopper knowledge – consumers tend to learn about such products by themselves. Máté Szász, head of CEE sales told our magazine that the vitamin market is expanding, because more and more people are health-conscious and they also trust the sector more than before.

Scitec Nutrition is one of Europe’s leading sport nutrition and dietary supplement companies. One of the most important product types they sell is vitamins and minerals – this is the group where omega-3 products, various vegetable oils (e.g. Yucca, milk thistle, linseed etc.) also belong. Mr Szász revealed that there is growing demand for free-from and organic products. Recently Scitec launched a product line that was developed especially for professional athletes, called Athletic Line. Products in the Scitec Green Series range contain very clean, concentrated, high-potential organic active ingredients. One of these is Vita Greens & Fruits that contains 37 organic herb components.

Nelli Kadlok
PR manager
Rossmann Magyarország

According to Nelli Kadlok, PR manager of Rossmann Magyarország Kft., the market of vitamins and dietary supplements is very much seasonal: sales surge in the autumn-winter period for products that strengthen the immune system, while in the spring weight-loss products are popular. In 2017 sales of Rossmann developed above the market average. At a national level weight-loss product sales only rose by 0.8 percent, what is more, fewer products were sold than in the previous year.

Mária Krämer
brand manager
Target Sales Group

Target Sales Group introduced tetesept dietary supplements to the Hungarian market at the end of 2016 and in early 2017. Last year consumers demand was the biggest for the Ginkgo Ginseng dietary supplement – we learned from tetesept brand manager Mária Krämer. Another success product of last year was the chewing tablet against heartburn.

Attila Kaszás
managing director
Viwa product Europa

Viwa product Europa Kft.’s functional vitamin waters are the perfect choice for those consumers who pay special attention not only to their liquid intake, but also to their body’s vitamin level. Managing director Attila Kaszás stressed that products are sweetened with stevia. Products include the VIWA Vitality cranberry vitamin mineral water, the soft drink VIWA BODY PROTECTION in orange-maracuya flavour with aloe vera, while VIWA C-1000 is practically a vitamin C ‘bomb’.

Ágnes Vattamány
marketing specialist
Bio-Fungi

On the list of so-called superfoods we find cranberries and other berries, oilseeds, vegetables (broccoli, cauliflower, Brussels sprouts, etc.), citrus fruits, sea fish (trout, mackerel, sardines, etc.), chocolate with high cocoa content and common mushroom. We learned from Ágnes Vattamány, marketing specialist of Bio-Fungi Kft. that 100g of common mushroom contains many from all the vitamins (B2, B3, B5, D) and minerals (copper, selenium, phosphorus, kalium) a person needs a day. Recently the company has put two new mushroom product lines on the market: 120g Amigo – our mushroom sandwich spreads with 55-percent fresh mushroom content, made exclusively from natural ingredients; and also under the Amigo – our mushroom brand name they started selling various dried mushrooms. //