Tag "Target Sales Group"

Magazine: Oral care for every type of consumer need!

In the oral care category toothpaste has a 57-percent share, manual toothbrushes represent 18 percent of the market and mouthwashes are at 15 percent – Dóra Hegedüs, Unilever Magyarország Kft.’s...

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Do we appreciate the future?

The pandemic showed the fundamental problems of our healthcare, education and food supply systems, but at the same time we could also experience how much cleaner the air and our...

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Magazine: Winners of the first Symbol of Sustainability competition

Trade magazin organised the Symbol of Sustainability competition, which sought to present successful projects that can contribute to a more sustainable future. There were 23 entries and the jury of...

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Perlweiss White & Repair whitening toothpaste for sensitive teeth

Whitening toothpaste developed especially for cleaning sensitive teeth, providing care for white and shiny teeth with strong enamel. It remineralises the enamel, fills up its micro-cracks, makes teeth less sensitive...

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Magazine: That ‘Hollywood smile’ isn’t only for the stars anymore!

Csilla Hódos, retail marketing manager of Colgate-Palmolive Kft. told Trade magazin that a premiumisation process is going on in every category of the oral care market. Orbico Hungary Kft.’s trade...

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Magazine: Refreshing scents in the shower cabin

Anita Pusztai, brand manager of Unilever Magyarország Kft. told our magazine that in 2018 sales in the shower gel market had grown more in value than in volume – this...

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Showered with fragrances (Part 2)

Brand manufacturers are of the opinion that in the shower gel category the three most important buying decision making factors are price, brand loyalty and product fragrance. According to Réka...

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Magazine: Confident deodorant market, widening product selection

In 2017 sales kept growing in the deodorant category. Brand manufacturers reported a single-digit sales growth in both value and volume. Noémi Patai, junior brand manager of Unilever Magyarország told our magazine...

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Important supplements

According to the experts of SCITEC Magyar­ország, sales of special active ingredients and mono-component products (vitamin D3, vitamin K2, zinc, chromium, etc.) are greatly influenced by shopper knowledge – consumers...

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Magazine: Strong hair and an even stronger category

The Hungarian hair care market had been growing dynamically for years and the trend continued in 2017 – our magazine learned from Abigél Győri, Henkel Magyarország Kft.’s junior brand manager. All...

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Men are more loyal to their favourite deodorant

As the temperature keeps rising, unpleasant body odour and sweating are becoming a problem to many. Viktória Tantics, brand activation manager with Beiersdorf Kft. told our magazine that the company’s...

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