Tag "#veddahazait"

Hungarian Product: Two hundred trademark users!

2021 was a record year for Hungarian Product Nonprofit Kft., as the number of trademark using companies went above 200, the company cooperated with retailers 35 times, organised the Hungarian...

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Growing proportion of poultry liver patés

With annual sales nearing 10,000 tonnes, meat spreads constitute a rather small segment in the processed meat category, with a 4-percent value share and a 5.7-percent volume share of the...

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SPAR comprehensively supports Hungarian products

At a press conference organised for promoting SPAR Magyarország’s Hungarian Product Month, managing director Gabriella Heiszler told: they don’t just popularise buying Hungarian on a campaign basis, as SPAR has...

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Magazine: August is Hungarian Product Month

This year Hungarian Product Nonprofit Kft. named August to be Hungarian Product Month for the first time. Managing director Eszter Benedek told that 9 FMCG companies and 5 retailers are...

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Step out of the box. Successful examples of unusual business steps

Why does a meat company make a vegan product?  What is a European juice producer doing in the Brazilian jungle and a brewery giant in Castle Hill? Examples of innovative...

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Less impulse buying, but the trends continue

Chocolate, wafer and biscuit sales were affected very much by the COVID-19 pandemic. According to Sándor Sánta, president of Hunbisco, the Association of Hungarian Confectionery Manufacturers, sweets basically disappeared from...

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Magazine: Spreads fighting for a place on the knife

In 2020 margarine, butter and other spread retail sales increased by two-digit numbers in the spring period; however, in the HoReCa sector demand fell for these products. Although in the...

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Trendy products from Maspex Olympos

Patrícia Peres, brand manager of Maspex Olympos Kft. told our magazine that they rolled out the Apenta Light carbonated soft drink in grape flavour this January, following one of the...

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Príma campaign with #buyhungarian face masks

In January Príma implemented a special promotion campaign: they gave Príma face masks to those shoppers who purchased three products with the Hungarian Product trademark at the same time online....

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Prima’s campaign with gift #veddahazait mask has started

On January 11, the two-week campaign, which lasts for the duration of the mask set, began, in which Prima will give away gifts to customers who buy at least three...

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Hungarian Product is planning a busy next year

Hungarian Product Nonprofit Kft.’s top activity was the #buyhungarian campaign this year, which will continue in 2021. Managing director Eszter Benedek told our magazine: the campaign that started in March...

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Liver paté: A small but strengthening category

Liver paté is a small processed meat product category where sales are growing: 9,700 tons of liver paté is sold in a year – volume sales were up 3.4 percent...

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Hungarian products promoted on Coop Days

On the COOP Hungarian Day events of Tisza-Coop Zrt. the products of Prima Maroni Kft., Ceres Zrt., Abonett Kft., Gyulahús Kft. and Sofidel Hungary Kft. were in the spotlight. Tisza-Coop...

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Kunsági Éden: Hungarian raw material, eco-friendly production method

Kiskunfélegyháza-based NT Élelmiszertermelő és Kereskedelmi Kft. has been manufacturing refined sunflower seed cooking oils since 2004. The company is the Hungarian market leader in the private label cooking oil category,...

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CBA, Metro and Auchan joined the #buyhungarian campaign

During the coronavirus pandemic the Hungarian Product Nonprofit Kft. launched its ‘Buy Hungarian! Protect domestic products!’ campaign, and several retailers decided to back the initiative. CBA was the first to...

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K&K Family: Our product selection keeps growing

Kristóf Kemény, owner and managing director of ready-to-eat salad and vegetable company K&K Family Kft. informed: although their sales came to a halt in March, they were back a growth...

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Magazine: #buyhungarian grows into a movement

More and more companies join the ‘Buy Hungarian! Support Hungarian food companies!’ campaign – informed Eszter Benedek, managing director of Hungarian Product Nonprofit Kft. She told that any company can...

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