Tag "USA"
Report: 25% of U.S. malls will be gone within the next five years
COVID-19 has sounded a death knell for malls in B, C, and D markets that were struggling to survive before the pandemic struck, according to a new report from Coresight...
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Pepsi delivers ‘Tailgate in a Box’ to football fans
Pepsi launched a sweepstakes as part of their new “Made for Football Watching” campaign, which debuted last week of August. According to news shared with Marketing Dive consumers can enter...
Read moreU.S. farmers will receive another 1 billion USD aid from the government
U.S. farmers will receive another 1 billion USD aid from the federal government – U.S. President Donald Trump has announced. With the amount, the government indirectly, through the so-called Farmers...
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Finger licking is paused
The use of KFC’s „It’s Finger Lickin’ Good” slogen is paused in advertising around the globe. The Press Release was announced on the brand’s site on 24th Aug. on the...
Read moreOne hundred and ten economists were asked about America’s economic prospects
It will not be easy for the U.S. economy to regain and maintain momentum in the next period. Preserving jobs has paramount importance, for which further fiscal stimulus measures would...
Read moreTrade talks between the US and China may continue
The U.S. and China would “sit down” again to continue negotiations on a trade agreement, the Chinese Chamber of Commerce announced. Negotiations that were suspended during the coronavirus crisis would...
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Mountain Dew calls consumers to “Claim the Outdoors”
PepsiCo’s iconic brand is announcing a challenge for fans to “Claim the Outdoors” for a chance to win epic prizing through sharing experiencies on the social media. According to the...
Read moreConsumer sentiment improved slightly in August in the United States
Overall, little has changed, but instead of the expected deterioration, consumer sentiment in the U.S. improved slightly in August, according to preliminary data from the monthly survey by the University...
Read moreLidl success in the US market
Lidl will continue to expand on the American market – napi.hu wrote. The chain can grow relatively large from the small player in the retail market there. It is only...
Read moreRetail sales in the United States grew less than expected in July
The increase in the number of coronavirus infections and the decline in unemployment benefits and thus disposable income led to a smaller-than-expected increase in retail sales in the United States...
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Subaru shows real wildfire footage in new ad
The brand makes a strong point about the urgency and concern around wildfires, and showing how it is taking real action by restoring the lost forests rather than just playing...
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Amazon distribution centers can be a number of commercial real estates
Yahoo Finance reported an interesting, though by no means surprising, decision in the US retail market – portfolio.hu wrote. One of the major plaza owners and operators in the US,...
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ICSC: Back-to-school shopping spend to rise; will extend into September
The average consumer expects to spend more on back-to-school items this year than in 2019, despite continued uncertainty over school openings amid COVID-19. That’s according to a survey by the...
Read moreThat’s how Americans buy
U.S. households have spent nearly 10% less in the past month than a year earlier, JP Morgan’s card data shows. It was also revealed which type of consumption fell and...
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Design revamp of the iconic American QSR
Vivid lights, digital displays, mobile ordering, quick, contactless ordering and payment – redesigned visuals and experience at Sonic drive-in. The classic roller skates waiters stay on place. On the Insights...
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New holiday is the “Self-Care Day”
The pandemic-inspired “Self-Care Day” is on July 24, Friday this year. Some FMCG companies, including Mars Wrigley, have also made it in the U.S. to bring smiles and joy in...
Read moreConsumer confidence in the United States deteriorated more than expected in July
In July, consumer confidence in the United States deteriorated more significantly than expected by analysts. According to data posted on the website of the Conference Board non-profit economic research institute...
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Burger King Xmas in July
Burger King is running a new multichannel campaign to celebrate “Christmas in July” that aims to bring goodwill and cheer to consumers during a difficult year. A new video ad...
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Contactless solutions by Coca-Cola Freestyle
Coca-Cola Freestyle is rolling out its latest technology innovation – contactless pouring from a smartphone – as the coronavirus pandemic continues to reshape the foodservice industry and consumer behavior overall,...
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Activia’s new ad is aimed at Gen Z and Millennials
Danone North America unveiled a new commercial this week titled “A to Z”. The spot in the language of Generations Y and Z demonstrates that physical and mental health begins...
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The coronavirus has also affected acquisitions and mergers badly
The acquisition and merger activity was also affected by the coronavirus pandemic, with the U.S. reporting a 83 percent drop in the value of reported transactions in the second quarter,...
Read moreThe U.S. economy is performing better than expected in June
As in May, the U.S. economy performed better than expected in June, according to a survey by the London-based financial and economic data provider IHS Markit. As more and more...
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Big brands stops advertising on Facebook and Instagram
More and more companies and brands join the boycott against Facebook. Unilever, Coca-Cola, Honda, Mozilla, Viber and the telecom giant Verizon joined the initiative. Their aim is to step up...
Read moreThe Michigan index rose in the U.S.
The University of Michigan’s consumer sentiment index in the United States rose in June, albeit to a lesser extent than indicated by preliminary data. The rise in the index in...
Read moreThe U.S. economy declined sharply in the first quarter
The U.S. economy’s performance decreased at a steep pace in the first quarter after the coronavirus pandemic and austerity measures to curb its spread virtually halted the entire country in...
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Family vacations – camping at home
During the pandemic, American consumers are reinventing the joy of camping. As a result of the “stayathome” provisions, more and more families have started camp feeling in their backyard. On...
Read moreRetail sales in the United States grew at a record rate in May
Retail and hospitality sales grew at a record rate in May in the United States after a sharp decline in the previous two months as another sign that the recession...
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More than 18 tons of infected meat were recalled in the US
Several U.S. newspapers reported that more than 18 tons of minced beef had to be recalled in New Jersey, as the U.S. Department of Agriculture’s Food Safety and Inspection Office...
Read moreConsumer sentiment in the United States improved in June
As in May, consumer sentiment in the United States improved in June as the outlook for their personal finances and the national economy was more favorable as life resumed in...
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Two wheels – double-digit ascent
During the pandemic, American consumers rediscovered the joy of cycling. As a result of the “stayathome” provisions, purchases have increased since March and more and more families have started cycling....
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