New holiday is the “Self-Care Day”

Retail Dive’s Friday article looks at initiatives that reach out to consumers in a kind, caring, direct and cheerful tone in these unparalleled, uncertain days.

Stop for a moment

Self-care means something different to everyone. The creator of “Self-Care Day,” Crisis Text Line, says we need to devote time and energy to our mental health. It could be a trip, time spent with a pet, a good book or a conversation, the point is to build confidence, relieve stress and have fun and pay attention to the things that really matter in our environment and in ourselves. The day dedicated to this is a good start, but the goal is to build relaxation into the everyday life.

Pink magic

Last week the Mars Wrigley brand Starburst rolled out a self-care box inspired by its most coveted flavor: pink. The release coincides with National Self-Care Day, which is Friday. The box includes a gratitude journal, a succulent, a yoga towel, a jade roller, a meditative coloring book, a shower steamer, a sleep mask, a tumbler and a whole bunch of pink Starbursts. The kits were priced at 99 cents, but unfortunately they have all sold out. The only hope now to win one on social media through following @STARBURST on Facebook, Twitter and Instagram—or and to join in on the conversation using #StarburstAllPink.

Mask you can drink through

The spiked beverage brand Crook & Marker designed a face covering that features a small flap on the front. When the flap is open, it creates a hole big enough to insert a drinking straw into, so that no one has to choose between keeping their face covered and taking a sip of their favorite alcoholic beverage. The company is selling the “TasteMask” online for $14.99. Crook & Marker is donating all

profits to the USBG Bartender Emergency Assistance Program, which benefits hospitality and bar workers that have been impacted by the COVID-19 pandemic.

Kind snacks from the sky

Snack brand Kind earlier this week launched a contest to help promote its new product, Kind Frozen. Fans can enter the contest on the brand’s website through Tuesday for a chance to have the new product delivered to their doorsteps via hot air balloon, drone or trained birds, the comp any said.

Kind also teamed up with Canadian Tv star – actor, chef and model, Netflix series star –  Antoni Porowski to help promote this campaign and who will host a virtual event with the three winners of the contest.